Delta Announcing Changes to Status Qualification
#256




Join Date: Apr 2018
Programs: Delta Diamond
Posts: 158
This text now appears in the T&C page at https://www.delta.com/us/en/skymiles...rogram-updates
I have an award ticket costing 320,000 for travel in spring 2024. The T&C does not say that the ticket must be booked in 2024. If that would earn me 3,200 MQD, that could be really interesting.
I have an award ticket costing 320,000 for travel in spring 2024. The T&C does not say that the ticket must be booked in 2024. If that would earn me 3,200 MQD, that could be really interesting.
#257




Join Date: Dec 2010
Location: Washington, DC
Programs: Delta DM 1MM, Delta Reserve, Singapore Silver, Amex Plat, Bonvoy Gold, Hilton Diamond,
Posts: 1,952
I read through a few pages of this thread, but didn't see anyone come to this conclusion.. tell me if anyone else agrees..
Basically DL didn't like the bad press and angry emails about the changes, so they decided to make it appear status is easier to get. For the next 2-3 years, for many, that might be the case. But due to FCM and Delta's desire to sell more premium fares, DL is still generating revenue from premium seats instead of providing upgrades. (They are a business after all) The status is more of a "making people feel like they're part of the club." By letting Medallion's still have "status" they can keep people hooked to DL versus looking elsewhere. It won't work for everyone, but I'm sure they've run the numbers and know what they intend to hold onto. It's a smart move on their part. In recap, DL makes people think they still value their loyalty and gives them status, but in reality the status is devalued. The MQD levels will still exclude a good chunk of travelers in 2-3 years. By then, everyone will have forgotten about this.
I'm all for the SkyClub changes because the club situation has become ridiculous. I'm honestly not sure if they've gone far enough. (I know this isn't a popular opinion)
MM is the most surprising. I'm about to hit 1MM and will do so in Q1 next year. GM and the SkyTeam Elite+ annual benefit is worthwhile. By making the MM changes I think that will be one of the biggest hooks to keep long-time frequent DL fliers.
Basically DL didn't like the bad press and angry emails about the changes, so they decided to make it appear status is easier to get. For the next 2-3 years, for many, that might be the case. But due to FCM and Delta's desire to sell more premium fares, DL is still generating revenue from premium seats instead of providing upgrades. (They are a business after all) The status is more of a "making people feel like they're part of the club." By letting Medallion's still have "status" they can keep people hooked to DL versus looking elsewhere. It won't work for everyone, but I'm sure they've run the numbers and know what they intend to hold onto. It's a smart move on their part. In recap, DL makes people think they still value their loyalty and gives them status, but in reality the status is devalued. The MQD levels will still exclude a good chunk of travelers in 2-3 years. By then, everyone will have forgotten about this.
I'm all for the SkyClub changes because the club situation has become ridiculous. I'm honestly not sure if they've gone far enough. (I know this isn't a popular opinion)
MM is the most surprising. I'm about to hit 1MM and will do so in Q1 next year. GM and the SkyTeam Elite+ annual benefit is worthwhile. By making the MM changes I think that will be one of the biggest hooks to keep long-time frequent DL fliers.
#258



Join Date: Aug 2012
Location: VPS
Programs: IHG Platinum, Delta SM, Atmos Silver, Hilton Gold, Accor Gold, Marriott Gold, Hyatt Discoverist
Posts: 8,169
By letting Medallion's still have "status" they can keep people hooked to DL versus looking elsewhere. It won't work for everyone, but I'm sure they've run the numbers and know what they intend to hold onto. It's a smart move on their part. In recap, DL makes people think they still value their loyalty and gives them status, but in reality the status is devalued. The MQD levels will still exclude a good chunk of travelers in 2-3 years. By then, everyone will have forgotten about this..
#259


Join Date: May 2010
Posts: 3,801
Great changes for US based Medallion members but 28K MQDs for international Medallion members will be difficult to achieve. We don't have the benefit of getting a boost with the co-branded credit cards & taxes/fees don't count towards the MQD spend. That means we have to spend closer to $40K a year just on Delta flights to qualify for Diamond status.
I do like the fact that they have brought back the option to choose a Skyclub individual membership through Choice Benefits. There is no mention on RUCs & GUCs but I'm assuming those should remain.
Million Miler changes are great too. Lifetime Platinum becomes achievable for me & if I do decide to continue with Delta then lifetime Diamond will be possible in a few years.
I do like the fact that they have brought back the option to choose a Skyclub individual membership through Choice Benefits. There is no mention on RUCs & GUCs but I'm assuming those should remain.
Million Miler changes are great too. Lifetime Platinum becomes achievable for me & if I do decide to continue with Delta then lifetime Diamond will be possible in a few years.
#260




Join Date: Oct 2009
Programs: Marriott, IHG, Delta, United
Posts: 622
The biggest outcome to these rollbacks is that there will probably be a lot more FOs now.
Big whoop. Just a longer upgrade list with more people on the bottom who in reality have no chance of ever clearing, sans a unicorn flight.
Yes FO gets you free checked bags and priority boarding, but most of those who will now be getting FO status already had those same benefits, by having a Delta Amex.
Big whoop. Just a longer upgrade list with more people on the bottom who in reality have no chance of ever clearing, sans a unicorn flight.
Yes FO gets you free checked bags and priority boarding, but most of those who will now be getting FO status already had those same benefits, by having a Delta Amex.
#261


Join Date: Dec 2010
Location: CMH
Programs: DL SkyMiles (PM),AAdvantage,Sun Country Rewards,Frontier Miles;Fmr Dividend Miles,WorldPerks
Posts: 364
The biggest outcome to these rollbacks is that there will probably be a lot more FOs now.
Big whoop. Just a longer upgrade list with more people on the bottom who in reality have no chance of ever clearing, sans a unicorn flight.
Yes FO gets you free checked bags and priority boarding, but most of those who will now be getting FO status already had those same benefits, by having a Delta Amex.
Big whoop. Just a longer upgrade list with more people on the bottom who in reality have no chance of ever clearing, sans a unicorn flight.
Yes FO gets you free checked bags and priority boarding, but most of those who will now be getting FO status already had those same benefits, by having a Delta Amex.
I don't miss knee-knocker seats.
#262




Join Date: Aug 2003
Posts: 2,598
#263




Join Date: May 2005
Location: Franche Comt, FR, Atlanta, USA
Programs: DL DM-3MM, BA Gold, A3 Gold, AF Plat
Posts: 641
If you have qualified for Diamond for 2024 then I believe 125,000 will be deducted from your 500k YE MQM balance leaving you 375k rollover miles to convert.
#264




Join Date: Dec 2018
Location: DL Hub Captive x 2
Programs: Delta DM 1M Miler, Alaska Platinum, Marriott Lifetime Titanium, HHonrs Diamond
Posts: 1,915
DL's stock has been dead money for 9 years.
Still nearly 50% off peak pandemic levels despite "record X", and "premium Y" talk plus the addition of $10B annual AMEX card revenue of which 90% didn't exist in 2014.
Both the CEO and Board have been tone deaf to shareholders for a very long time.
Still nearly 50% off peak pandemic levels despite "record X", and "premium Y" talk plus the addition of $10B annual AMEX card revenue of which 90% didn't exist in 2014.
Both the CEO and Board have been tone deaf to shareholders for a very long time.
#265

Join Date: Sep 2017
Posts: 113
#266
Original Member and FlyerTalk Evangelist




Join Date: May 1998
Location: Kansas City, MO, USA
Programs: DL PM/MM, AA ExPlat, Hyatt Glob, HH Dia, National ECE, Hertz PC
Posts: 16,619
No they panicked. They didn't give the changes long enough to work through and believed the whiners when they said "I am never coming back" (which meant "I am never coming back until Airline X makes me mad next week" ) I know people who screamed in September who were already back with Delta after their hissy fit 
Short term vs. long term and they let short term win. Unfortunately in the long term that may be bad for the airline.

Short term vs. long term and they let short term win. Unfortunately in the long term that may be bad for the airline.
The reality is the program they initially announced did nothing to attract customers and made Delta uncompetitive with its competition, they were going to lose customers (and they still may).
I also believe Delta saw the writing on the wall of downgrades, cancellations, and renewals of Delta AMEX cards, there was no longer a reason to have multiple cards as some did, that's why they implemented the MQD boost on a per card basis.
#267




Join Date: May 2005
Location: Franche Comt, FR, Atlanta, USA
Programs: DL DM-3MM, BA Gold, A3 Gold, AF Plat
Posts: 641
I do not believe that the status is named as “complementary” but is “extended status of an earned benefit”. Which is clear as mud. Diamond status is fairly useless to me without the Choice benefits, as I don’t get upgraded anyways. So I’m hoping they put out some details here. Seems like a great deal for DMs and even PMs if you get the Choice benefits, but not a deal for GM and certainly not SM.
Last edited by ATLCDG; Oct 19, 2023 at 10:45 am
#268


Join Date: Jun 2011
Location: CHS
Programs: DL Diamond, WN A-List, Marriott Platinum Elite, Hyatt Globalist
Posts: 688
#269




Join Date: May 2005
Location: Franche Comt, FR, Atlanta, USA
Programs: DL DM-3MM, BA Gold, A3 Gold, AF Plat
Posts: 641
Regarding the question of whether extended DMs/PMs will get gift choices, did DMs/PMs who were extended during the pandemic get them? (I had dropped to Gold right before the pandemic, so I didn't have experience with this).
Whichever way, that might be a precedent.
Whichever way, that might be a precedent.
#270



Join Date: Jun 2005
Location: Huntsville, AL
Programs: DL DM 2.017 MM, Hilton Life Diamond, IHG Diamond, Avis CHM, Marriott Titanium (life gold), AA Gold
Posts: 8,052
No they panicked. They didn't give the changes long enough to work through and believed the whiners when they said "I am never coming back" (which meant "I am never coming back until Airline X makes me mad next week" ) I know people who screamed in September who were already back with Delta after their hissy fit 
Short term vs. long term and they let short term win. Unfortunately in the long term that may be bad for the airline.

Short term vs. long term and they let short term win. Unfortunately in the long term that may be bad for the airline.
Anything that would jeopardize Delta's planned revenue growth from Amex absolutely would cause a panic. If Amex calls Ed to ream him out over the cancellation rate, he's absolutely going to take that call.
Travel patterns and forward bookings take a while to reflect folks' plans, but you can dump a credit card PDQ when it is no longer of value.
David

