Delta Announcing Changes to Status Qualification
#241




Join Date: Aug 2003
Posts: 2,598
The MM boost was a brilliant move by Delta, which virtually insures loyalty amongst the MM census, for very little cost to Delta, especially in terms of RUC and GUC, I believe. I think we all know that free upgrades will continue to be less and less available due to buy-ups and FCM. Delta simply chose to give many millions of non-MM elites the illusion of premium status for another year or two or three.
#242


Join Date: May 2010
Posts: 3,801
The MM boost was a brilliant move by Delta, which virtually insures loyalty amongst the MM census, for very little cost to Delta, especially in terms of RUC and GUC, I believe. I think we all know that free upgrades will continue to be less and less available due to buy-ups and FCM. Delta simply chose to give many millions of non-MM elites the illusion of premium status for another year or two or three.
maybe you’re speaking for yourself, but as a 2 million miler, nothing, Delta did yesterday changed my buying habits. I don’t automatically, buy Delta because I have status and they love me.
Unlike a lot of you, I didn’t have to realize that I had been granted free agency. 😂 I have always known they were lots of other airlines. I’m sure some of you will now go back to only looking at delta.com because Delta loves you but the truth is they don’t (it’s an airline it’s incapable of love) and if you slavishly, give your money to Delta without doing any other research on other options, don’t blame Delta
as someone who now has platinum status and doesn’t have to do anything to get it this actually makes me probably less likely to book Delta. They just flooded the ranks. I think this just made want 1st buy 1st more important and so I will be checking all carriers on a flight when I would like to have first. For example, flying to California last month I wanted first so i booked on American. basically the same service $300 cheaper than Delta’s first. (and I honestly I really dislike American but flying Delta made no sense)
Last edited by Orange County Commuter; Oct 19, 2023 at 6:51 am
#243
FlyerTalk Evangelist




Join Date: Sep 2007
Location: BOS
Programs: DL DM 2MM, Marriott LT Titanium, Hertz PC, Avis PC
Posts: 17,198
This sucks.
so now we get stuck with too many elites for longer. Basically DL accepted a bunch of whining and screwed those of us who would meet the original thresholds easily. the lounges will continue to be slums under the new plan too.
I hate the million miler change too. UA has GS at 4MM. The glut of GS members kills upgrades all up and down the chain. Now I have to have a bunch more people to compete with.
all around this is a disaster. I guess DL lost their courage to do what needed to be done. I can’t believe they would actually try and drive away high value customers, but here we are.
so now we get stuck with too many elites for longer. Basically DL accepted a bunch of whining and screwed those of us who would meet the original thresholds easily. the lounges will continue to be slums under the new plan too.
I hate the million miler change too. UA has GS at 4MM. The glut of GS members kills upgrades all up and down the chain. Now I have to have a bunch more people to compete with.
all around this is a disaster. I guess DL lost their courage to do what needed to be done. I can’t believe they would actually try and drive away high value customers, but here we are.
#244


Join Date: May 2011
Location: NYC (LGA, JFK), CT
Programs: Delta Platinum, American Gold, JetBlue Mosaic 4, Marriott Platinum, Hyatt Explorist, Hilton Diamond,
Posts: 5,116
Yeah - I actually wonder why Delta went back so far to reward MM and those with big rollover MQMs. Shouldn't people who are currently driving the most spend through Delta get priority over those that did in the past? Don't take stuff away from MM members, and maybe don't totally get rid of the big rollover balances, but fundamentally, a 30 year old road warrior (presumably without big MQM rollover and who has not reached MM yet) who is making DM organically every year with current spend should get priority over those that are rolling over Diamond and/or are MM, but aren't flying or spending as much today...
#245


Join Date: Sep 2000
Location: Berlin, Germany
Programs: DL DM/2MM, UA PE, HH Gold
Posts: 1,105
Yeah - I actually wonder why Delta went back so far to reward MM and those with big rollover MQMs. Shouldn't people who are currently driving the most spend through Delta get priority over those that did in the past? Don't take stuff away from MM members, and maybe don't totally get rid of the big rollover balances, but fundamentally, a 30 year old road warrior (presumably without big MQM rollover and who has not reached MM yet) who is making DM organically every year with current spend should get priority over those that are rolling over Diamond and/or are MM, but aren't flying or spending as much today...
#247


Join Date: May 2010
Posts: 3,801
Yeah - I actually wonder why Delta went back so far to reward MM and those with big rollover MQMs. Shouldn't people who are currently driving the most spend through Delta get priority over those that did in the past? Don't take stuff away from MM members, and maybe don't totally get rid of the big rollover balances, but fundamentally, a 30 year old road warrior (presumably without big MQM rollover and who has not reached MM yet) who is making DM organically every year with current spend should get priority over those that are rolling over Diamond and/or are MM, but aren't flying or spending as much today...
...but spend maybe even more a few years back when Delta needed every penny for recovery and therefore are now able to roll over these balaces. If they aren't flying that much today they can't take away those upgrades. And lets see what your now 30 year old road warrior thinks at the age of 58 reaching 3 MM.....
They current 30 year old will probably be just like a lot of posters now... DYKWIA I USED TO FLY A LOT I SHOULD ALWAYS HAVE STATUS! LOL!
#248



Join Date: May 2008
Location: Northeast US
Programs: various
Posts: 5,022
#249




Join Date: Jun 2010
Location: Austin, TX
Programs: DL DM; DL AMEX Reserve; HHonors Gold
Posts: 1,991
Reversal of hotel and car rental MQD earning reversal?
Yesterday the changes included language that said hotels and cars booked through Delta until October 31 to qualify for MQDs in 2024. That language has disappeared Ideas? Thats a pretty big bait and switch if you ask me since I already made bookings based on the original language.
#250


Join Date: May 2010
Posts: 3,801
No they panicked. They didn't give the changes long enough to work through and believed the whiners when they said "I am never coming back" (which meant "I am never coming back until Airline X makes me mad next week" ) I know people who screamed in September who were already back with Delta after their hissy fit
Short term vs. long term and they let short term win. Unfortunately in the long term that may be bad for the airline.
#252




Join Date: Apr 2018
Programs: Delta Diamond
Posts: 158
#253


Join Date: May 2011
Location: NYC (LGA, JFK), CT
Programs: Delta Platinum, American Gold, JetBlue Mosaic 4, Marriott Platinum, Hyatt Explorist, Hilton Diamond,
Posts: 5,116
And - the email from Dwight James that just hit clearly indicates you get the $2.5K boost per card.
Any Delta Reserve holders now considering picking up a Delta Amex Platinum for this $2.5K boost? I have held both cards in the past... Companion passes have value.
#254



Join Date: Aug 2012
Location: VPS
Programs: IHG Platinum, Delta SM, Atmos Silver, Hilton Gold, Accor Gold, Marriott Gold, Hyatt Discoverist
Posts: 8,168
No they panicked. They didn't give the changes long enough to work through and believed the whiners when they said "I am never coming back" (which meant "I am never coming back until Airline X makes me mad next week" ) I know people who screamed in September who were already back with Delta after their hissy fit 
Short term vs. long term and they let short term win. Unfortunately in the long term that may be bad for the airline.

Short term vs. long term and they let short term win. Unfortunately in the long term that may be bad for the airline.
Us individual flyers arent even a data point but if a senior VP at Coca Cola in charge of travel services starts talking to their contact at Delta about how the changes dont work for them then those kinds of corporate agreements are big enough for Delta to notice.
The revisions are more business flyer friendly while still throwing us relatively frequent leisure flyers a few bones.
#255


Join Date: May 2011
Location: NYC (LGA, JFK), CT
Programs: Delta Platinum, American Gold, JetBlue Mosaic 4, Marriott Platinum, Hyatt Explorist, Hilton Diamond,
Posts: 5,116
I think Delta is actually better with this path long term. The push to book hotel and rental car through Delta was probably going to lose them several metric tons of business flyer bookings with major business customers who have their own portals for that.
Us individual flyers arent even a data point but if a senior VP at Coca Cola in charge of travel services starts talking to their contact at Delta about how the changes dont work for them then those kinds of corporate agreements are big enough for Delta to notice.
The revisions are more business flyer friendly while still throwing us relatively frequent leisure flyers a few bones.
Us individual flyers arent even a data point but if a senior VP at Coca Cola in charge of travel services starts talking to their contact at Delta about how the changes dont work for them then those kinds of corporate agreements are big enough for Delta to notice.
The revisions are more business flyer friendly while still throwing us relatively frequent leisure flyers a few bones.

