The New SFO Alaska Lounge (Opened 8/31/2021)
Sep 24, 2020, 9:52 am
#166
Join Date: Apr 2003
Programs: B6 Mosaic, Bonvoy LT Titanium (x SPG LT), IHG Spire, UA Silver
Posts: 5,848
This is why I'm still convinced this will likely be cancelled and forgotten like the JFK lounge and SFO dehubbed. I question how effective Alaska will be beyond a now-bloated niche leisure carrier since their west coast "bread and butter" was tech-based business travel that's now abandoning the west coast in droves.
I wouldn't be surprised if the lounges in general are gone along with first class in the next few years and AS adopts an Allegiant model in regards to scheduling and service.
Sep 24, 2020, 10:05 am
#167
FlyerTalk Evangelist
Join Date: Jul 1999
Location: Over the Bay Bridge, CA
Programs: Jumbo mas
Posts: 38,644
Wouldn't go so far as to suggest AS adopts the Allegiant model but AS mainline barely services SFO now as it is. Almost all the flights operated under the AS name are QX or Skywest at this point. With JetBlue gaining new gates at SFO and expanding and their partnership with AA, there is little need for AS to even operate flights from SFO to the East Coast. Even before COVID they were shifting to flying along the West Coast and those trends are likely to continue. There would really not be all that much of a payoff to opening up a lounge for what will be a focus city far smaller service wise than ANC/SEA/PDX/LAX and perhaps even SJC. SJC might make more sense to focus on in the Bay Area as there is less competition and SFO flyers would still be able to earn AS points flying AA out of SFO.
Sep 24, 2020, 3:50 pm
#168
Original Poster
Join Date: May 2013
Location: SEA
Programs: AS MVP Gold 100K
Posts: 2,030
I'd expect that SFO has has high value flyers fare and above what is apparent to the causal observer (i.e., almost all of us). Look at how many years AS operated its own lounge, when the reach of its SFO wings were generally SEA/PDX/PSP/PvR/SJD and an occasional handful of other destinations.
Sep 24, 2020, 4:51 pm
#169
FlyerTalk Evangelist
Join Date: Jul 1999
Location: Over the Bay Bridge, CA
Programs: Jumbo mas
Posts: 38,644
It sure was, but the bar was never self serve. It also had some of the best concierges in the history of the Boardroom. [Note that it probably wasn't all that much "funkier" than the original SEA BR (one floor, in the same general space as the D lounge) nor the PDX lounge in the B gates.]
Sep 25, 2020, 6:14 am
#170
Join Date: Apr 2003
Programs: B6 Mosaic, Bonvoy LT Titanium (x SPG LT), IHG Spire, UA Silver
Posts: 5,848
I'd expect that SFO has has high value flyers fare and above what is apparent to the causal observer (i.e., almost all of us). Look at how many years AS operated its own lounge, when the reach of its SFO wings were generally SEA/PDX/PSP/PvR/SJD and an occasional handful of other destinations.
Sep 25, 2020, 8:47 am
#171
FlyerTalk Evangelist
Join Date: Jul 1999
Location: Over the Bay Bridge, CA
Programs: Jumbo mas
Posts: 38,644
What was true in the past is not true in the present. The consultant class is still mostly grounded from SFO and even routes like SFO-PDX and SFO-SEA have been cut back while BOS/JFK/IAD/EWR/DCA etc aren’t even operating daily. Just not worth spending money on a lounge right now when there are not enough premium passengers to justify it.
Oct 1, 2020, 10:49 pm
#172
Join Date: Feb 2006
Location: Verdi, NV, SFO & Olympic (aka Squaw )Valley.
Programs: Ikon Pass Full + AS Gold + Marriott Titanium + Hilton Gold. Recovering UA Plat. LT lounge AA+DL+UA
Posts: 3,823
Oct 2, 2020, 2:14 pm
#176
Join Date: Sep 2011
Location: SFO
Programs: AS, UA, WN, IHG Diamond Elite, Hyatt Globalist, Hilton Gold, CET 7*
Posts: 3,300
Oct 2, 2020, 2:48 pm
#177
Join Date: Mar 2017
Location: British Columbia
Programs: AS MVPG100K, Marriott Marriott Titanium Elite, Hilton Gold
Posts: 7,263
The AC was closed in the ORD G concourse when I was there on Tuesday. 
Oct 2, 2020, 3:12 pm
#178
Join Date: Jan 2017
Location: Denver
Programs: AS, AA, UA, Hilton, Marriott, Caesars DE
Posts: 2,070
Edit: found the news posting by AA, but with the quick scan I did, all it states is "October" with no set date. https://news.aa.com/news/news-detail...9/default.aspx
Last edited by safari ari; Oct 2, 2020 at 3:32 pm
Oct 2, 2020, 3:48 pm
#179
Join Date: Sep 2011
Location: SFO
Programs: AS, UA, WN, IHG Diamond Elite, Hyatt Globalist, Hilton Gold, CET 7*
Posts: 3,300
Is this confirmed for the handful of additional ACs? I haven't seen any update outside of the original speculation a few weeks ago, and couldn't find anything on AA's website.
Edit: found the news posting by AA, but with the quick scan I did, all it states is "October" with no set date. https://news.aa.com/news/news-detail...9/default.aspx
Edit: found the news posting by AA, but with the quick scan I did, all it states is "October" with no set date. https://news.aa.com/news/news-detail...9/default.aspx
https://www.sfgate.com/travel/articl...b-15566724.php
Nov 9, 2020, 1:34 am
#180
FlyerTalk Evangelist
Join Date: Dec 2002
Location: Danville, CA, USA;
Programs: UA 1MM, WN CP, Marriott LT Plat, Hilton Gold, IC Plat
Posts: 15,722
I miss the old Boardroom, the staff was always wonderful.
Do we have an ETA (in 2021) on the new lounge? The concession in T-2 are nice but always good to have a lounge option.
Do we have an ETA (in 2021) on the new lounge? The concession in T-2 are nice but always good to have a lounge option.