Aloft Bangkok - Sukhumvit 11, Thailand [Master Thread]
Jan 7, 2012, 8:28 pm
#91
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Jan 8, 2012, 5:51 am
#92
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Do you get complimentary bottled water in the rooms (since it's not a brand standard) ?
Sure they don't have to offer free breakfast to platinums, but every other Starwood hotel in BKK does it even though it's not a requirement for any of the brands.
It seems silly to me that the hotel is paying Starwood a fee to use a brand name that's almost unknown in the region with the hope of attracting loyal spg members, but stinge on breakfast thereby discouraging the most loyal and frequent guests from staying there. They may be better off financially operating as an independent hotel if they are not able to attract loyal spg members.
Sure they don't have to offer free breakfast to platinums, but every other Starwood hotel in BKK does it even though it's not a requirement for any of the brands.
It seems silly to me that the hotel is paying Starwood a fee to use a brand name that's almost unknown in the region with the hope of attracting loyal spg members, but stinge on breakfast thereby discouraging the most loyal and frequent guests from staying there. They may be better off financially operating as an independent hotel if they are not able to attract loyal spg members.
Jan 8, 2012, 8:12 am
#93
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Sure they don't have to offer free breakfast to platinums, but every other Starwood hotel in BKK does it even though it's not a requirement for any of the brands.
It seems silly to me that the hotel is paying Starwood a fee to use a brand name that's almost unknown in the region with the hope of attracting loyal spg members, but stinge on breakfast thereby discouraging the most loyal and frequent guests from staying there. They may be better off financially operating as an independent hotel if they are not able to attract loyal spg members.
It seems silly to me that the hotel is paying Starwood a fee to use a brand name that's almost unknown in the region with the hope of attracting loyal spg members, but stinge on breakfast thereby discouraging the most loyal and frequent guests from staying there. They may be better off financially operating as an independent hotel if they are not able to attract loyal spg members.
Jan 9, 2012, 1:34 pm
#95
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It seems silly to me that the hotel is paying Starwood a fee to use a brand name that's almost unknown in the region with the hope of attracting loyal spg members, but stinge on breakfast thereby discouraging the most loyal and frequent guests from staying there. They may be better off financially operating as an independent hotel if they are not able to attract loyal spg members.
I mean, really, couldn't you make the exact same argument about aloft in the USA? You won't get suite upgrades there, either.
Jan 10, 2012, 7:46 am
#96
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Outside the US hardly anyone has heard of Aloft, apart from the
hardcore Starwood fans who are mainly platinum members. If you alienate this group of customers, you must as well go independent since majority of the other guests doesn't know much about Starwood anyway, and probably chose the hotel for it's location and design.
Breakfast is almost guaranteed at all the other Starwood hotels in Bangkok and most guests would partake in the hotel breakfast if offered free to them, so it's actually a more useful benefit than a potential suite upgrade (even if the value is smaller). If they were to offer a free breakfast, it would put them on a level playing field with the other properties since the suite upgrade is never guaranteed anyway at the other hotels especially the properties located at Sukhumvit.
My bet is that they will introduce free breakfast within the next 6 months ...
Last edited by mario33; Jan 10, 2012 at 7:52 am
Jan 10, 2012, 7:58 am
#97
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Outside the US hardly anyone has heard of Aloft, apart from the
hardcore Starwood fans who are mainly platinum members. If you alienate this group of customers, you must as well go independent since majority of guests doesn't know much about Starwood anyway, and probably chose the hotel for it's location and design.
hardcore Starwood fans who are mainly platinum members. If you alienate this group of customers, you must as well go independent since majority of guests doesn't know much about Starwood anyway, and probably chose the hotel for it's location and design.
Jan 10, 2012, 8:11 am
#98
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May be it turns out this way- however is 250 THB per night really the deciding factor for a hotel??? ~5GBP/6EUR/8USD decides where someone stays? Really?
Jan 10, 2012, 8:50 am
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Speaking of lack of awareness, i ran into a guy at SGS on my last stay who is a somewhat regular guest there (1-2×/year) and whose travel agent has him paying rack rate on all his stays!!! I didn't know that you could actually book a room at rack rate.
Jan 10, 2012, 9:11 am
#100
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Sure the travel agent is happy to book them for 10% commission.
Jan 10, 2012, 9:21 am
#101
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I am looking at it from the hotel perspective, rather than that of a spg member. Why pay the hefty management fee when you are not reaching out to the ready pool of loyal spg members.
It will take a long long time, before such brands will achieve some form of awareness in the region. Four Points hotels are still leveraging on the Sheraton name, Double Tree is marketed as Hiltons (at least the one in KL) and Pullman still very much unknown.
It will take a long long time, before such brands will achieve some form of awareness in the region. Four Points hotels are still leveraging on the Sheraton name, Double Tree is marketed as Hiltons (at least the one in KL) and Pullman still very much unknown.
Jan 10, 2012, 11:28 am
#102
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I am looking at it from the hotel perspective, rather than that of a spg member. Why pay the hefty management fee when you are not reaching out to the ready pool of loyal spg members.
It will take a long long time, before such brands will achieve some form of awareness in the region. Four Points hotels are still leveraging on the Sheraton name, Double Tree is marketed as Hiltons (at least the one in KL) and Pullman still very much unknown.
It will take a long long time, before such brands will achieve some form of awareness in the region. Four Points hotels are still leveraging on the Sheraton name, Double Tree is marketed as Hiltons (at least the one in KL) and Pullman still very much unknown.
But we don't really exist compared to you Platinums, of course.
Jan 10, 2012, 12:53 pm
#103
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So is it just a matter of 250THB? (Actually 500THB, for 1 or 2 people, right?). Not exactly. To me it was more about the fact that there are better SPG options nearby, all with excellent pricing. That might sort itself out as Thailand tourism recovers and rates sort themselves out a bit and this property might find its place as the low cost option in that area. But if the price is really close to the four points, I'm not sure why anybody would pick this property over the nearby four points.
-David
Jan 16, 2012, 12:41 pm
#104
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Speaking of PLT bennies (or not), I received this e-mail from Aloft Suk 11 this morning, for a rezzy made about 12 hours earlier:
Hope that clears things up a bit. Cheers!!
Hello Dr. HFH !
Greetings from the bustling Sukhumvit 11!
Welcome to the new tWistSM in travel, Aloft Bangkok – Sukhumvit 11!
We are pleased to learn that you will be staying with us. We are excited to welcome you to the first Aloft brand’s first hotel in Thailand.
As a SPG Platinum Preferred Guest member, you will be entitled to special rewards and recognition on all your eligible stays at Aloft Bangkok – Sukhumvit 11. To ensure you will have a pleasant stay with us, below please find a list of platinum benefits that you can enjoy during your stay with us.
SPG – Platinum Preferred Level Membership benefits
• 250 Starpoints® bonus - Platinum welcome amenity upon arrival per stay
• A complimentary a-specialty welcome drink per person per day
• Guaranteed 4pm late check-out
• Three Starpoints® per every eligible USD spent throughout the hotel including hotel’s restaurant, bar, in-room dining or room-service charges – 50% bonus Starpoints® over the base Starpoint®
Thank you very much again for choosing to stay with us. Should you require further information on the above mentioned benefits, please contact our Reservations department via email address [email protected] or phone number +66 (0) 2207 7272 anytime at your convenience.
We look forward to welcoming you to Aloft Bangkok – Sukhumvit 11!
Live life Aloft,
[Res. Agent's name redacted]
Reservation Agent | Aloft Bangkok - Sukhumvit 11
35 Sukhumvit Soi 11 Sukhumvit Rd.,
Bangkok 10110 Thailand
Tel +66 2 207 7000 Direct +66 2 207 7200 Fax +66 2 207 7272
alofthotels.com/bangkoksukhumvit11 - a new tWistSM in travel
Follow us on facebook at www.facebook.com/aloftbangkoksukhumvit11
*Click ‘Like’ to become a fan and be part of the buzz!
This electronic message transmission contains information from the Company that may be proprietary, confidential and/or privileged. The information is intended only for the use of the individual(s) or entity named above. If you are not the intended recipient, be aware that any disclosure, copying or distribution or use of the contents of this information is prohibited. If you have received this electronic transmission in error, please notify the sender immediately by replying to the address listed in the "From:" field.
Greetings from the bustling Sukhumvit 11!
Welcome to the new tWistSM in travel, Aloft Bangkok – Sukhumvit 11!
We are pleased to learn that you will be staying with us. We are excited to welcome you to the first Aloft brand’s first hotel in Thailand.
As a SPG Platinum Preferred Guest member, you will be entitled to special rewards and recognition on all your eligible stays at Aloft Bangkok – Sukhumvit 11. To ensure you will have a pleasant stay with us, below please find a list of platinum benefits that you can enjoy during your stay with us.
SPG – Platinum Preferred Level Membership benefits
• 250 Starpoints® bonus - Platinum welcome amenity upon arrival per stay
• A complimentary a-specialty welcome drink per person per day
• Guaranteed 4pm late check-out
• Three Starpoints® per every eligible USD spent throughout the hotel including hotel’s restaurant, bar, in-room dining or room-service charges – 50% bonus Starpoints® over the base Starpoint®
Thank you very much again for choosing to stay with us. Should you require further information on the above mentioned benefits, please contact our Reservations department via email address [email protected] or phone number +66 (0) 2207 7272 anytime at your convenience.
We look forward to welcoming you to Aloft Bangkok – Sukhumvit 11!
Live life Aloft,
[Res. Agent's name redacted]
Reservation Agent | Aloft Bangkok - Sukhumvit 11
35 Sukhumvit Soi 11 Sukhumvit Rd.,
Bangkok 10110 Thailand
Tel +66 2 207 7000 Direct +66 2 207 7200 Fax +66 2 207 7272
alofthotels.com/bangkoksukhumvit11 - a new tWistSM in travel
Follow us on facebook at www.facebook.com/aloftbangkoksukhumvit11
*Click ‘Like’ to become a fan and be part of the buzz!
This electronic message transmission contains information from the Company that may be proprietary, confidential and/or privileged. The information is intended only for the use of the individual(s) or entity named above. If you are not the intended recipient, be aware that any disclosure, copying or distribution or use of the contents of this information is prohibited. If you have received this electronic transmission in error, please notify the sender immediately by replying to the address listed in the "From:" field.