777 New First Class

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Old Nov 17, 20, 6:56 am   -   Wikipost
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Emirates has unveiled the new first class cabin for their 777s at the Dubai Air Show on November 12th, 2017.

Notably, the new F cabin is fully enclosed from floor to ceiling, has a reduction from 8 seats to 6 total, had virtual windows for the center cabins and features video-based room service ordering.

Business and Economy cabins have also been refreshed, but not completely overhauled.

Dedicated 777 refresh page
Emirates Press Release (includes PDF downloads of fact sheet with more details)
Youtube Promo video of new 777F

Aircraft with new F (only 77W):
A6-EQH - EQP
Total: 9 aircraft

Current known routes flown with new F:

GVA - EK83 / EK84
BRU - EK181 / EK182
FRA - EK43 / EK44
HND - EK312 / EK313
JFK - EK201 / EK202
STN - EK33 / EK34 EK65 / EK66 (suspended)
VIE - EK125 / EK126
SIN - EK352/353 (unscheduled)
MUC - EK53/54
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Old Nov 13, 17, 10:42 am
  #181  
 
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Originally Posted by DYKWIA View Post
The downside to this strategy is that you'll now get the complaints from customers expecting the new F, but getting the current version. If there are only 10 games, there's gonna be a lot of disappointment.
Yes, probably. Though the current F is not bad at all. And then you'll obviously also have pax that would have preferred bling over binoculars...
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Old Nov 13, 17, 11:34 am
  #182  
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Originally Posted by XXTSGR View Post
Yes, probably. Though the current F is not bad at all. And then you'll obviously also have pax that would have preferred bling over binoculars...
Blingo!!!
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Old Nov 13, 17, 11:41 am
  #183  
 
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Originally Posted by DYKWIA View Post
Blingo!!!
Drink drink drink!
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Old Nov 13, 17, 12:20 pm
  #184  
 
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Originally Posted by DYKWIA View Post
Blingo!!!
🍷🍷🍷
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Old Nov 13, 17, 12:27 pm
  #185  
 
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Originally Posted by eternaltransit View Post
Drink drink drink!
Mea culpa...

🥃!

PS: After some nice 🍷 I just couldn't find a Paradis emoji, so Royal Salute will have to suffice.
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Old Nov 13, 17, 8:24 pm
  #186  
 
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Originally Posted by HKprince View Post
I think most passengers don't realise how big of an investment this really is. To overhaul the entire fleet will cost billions of dollars. From a financial perspective, this isn't feasible at all. For what? it's not like loads will suffer with the current product. SQ is spending $850mn to upgrade it's 18 A380s. With EK's current ~145 777 in service it doesn't make any sense spending that kind of money for a marginal increase in passenger amenities. It will not generate any additional revenue, if any.

EK makes a big fanfare about it because it is part of their marketing strategy. They have no intention to retrofit the entire fleet, though they must update the product to keep up with the competition. As long as a small percentage of the fleet has the new F class, they are able to use this as a marketing tool for themselves.
I don't disagree with you, just making a point. As Jeremy Clarkson says in their new ad campaign:

"Every now and then the game changes. You are introduced to something so luxurious and so special that afterwards everything else is a disappointment".

From their own marketing, their current F product is a disappointment compared to the new F. EK are going to have a lot of disappointed customers for a considerable period of time!
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Old Nov 13, 17, 9:51 pm
  #187  
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Is EK getting money from Mercedes Benz for all of the airtime they are giving them? Maybe MB will help fund the retrofit
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Old Nov 13, 17, 10:01 pm
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Originally Posted by sydtogla View Post
Is EK getting money from Mercedes Benz for all of the airtime they are giving them? Maybe MB will help fund the retrofit
​​​​​​I was wondering how that relationship works. Perhaps EK providing free S-classes?

Also interesting given the recent change to BMWs in DXB - they must've known by then about the Mercedes collaboration for F. Typical EK ruthlessly pitting comoetitors against each other, like the 787 deal. Airbus must be so heartbroken
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Old Nov 13, 17, 10:08 pm
  #189  
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Also the new J class quilted seats are much more similar to the S class seats than the ones in the new F.
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Old Nov 13, 17, 10:23 pm
  #190  
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Originally Posted by sydtogla View Post
Is EK getting money from Mercedes Benz for all of the airtime they are giving them? Maybe MB will help fund the retrofit
Not a single peep from MB on their youtube, Facebook or other channels about EK....
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Old Nov 13, 17, 10:27 pm
  #191  
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Originally Posted by m0hamed View Post
Not a single peep from MB on their youtube, Facebook or other channels about EK....
They retweeted the Clarkson commercial yesterday.
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Old Nov 13, 17, 11:27 pm
  #192  
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Originally Posted by sydtogla View Post
They retweeted the Clarkson commercial yesterday.
The one channel I'm not on!
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Old Nov 14, 17, 1:39 am
  #193  
 
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Does EK also provide binoculars in the two middle suites with the "fake" windows? Would be pretty useless there...
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Old Nov 14, 17, 1:56 am
  #194  
 
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Originally Posted by XXTSGR View Post
Does EK also provide binoculars in the two middle suites with the "fake" windows? Would be pretty useless there...
Drink enough Dom and those binoculars would work just fine!
thijsseh and KrazyTrain18 like this.
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Old Nov 14, 17, 2:58 am
  #195  
 
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Originally Posted by viraj737 View Post
Short video I've made on the new 777-300ER with the new first class suite, business class and economy class! Have a look

The New #Gamechanger Emirates First Class | Dubai Airshow 2017 - YouTube
Great Video. Thank you.

After watching I wonder why they dint make the F seat wider so you could roll around while sleeping. There seems to be lots of space wasted at the sides.

Apart from that it looks fantastic.
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