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-   -   Is it time for the Double EQM Promo Speculation Thread? (https://www.flyertalk.com/forum/united-mileage-plus-pre-merger/725272-time-double-eqm-promo-speculation-thread.html)

EsquireFlyer Oct 18, 2007 8:14 am

This offer was sent out earlier this year I believe. The e-mail I just received says:


Dear Mr. CollegeFlyer,

Thank you for registering for this promotion to qualify for 2008 elite status faster. For a limited time, you can earn an additional 50% Elite Qualifying Miles/Elite Qualifying Segments (100% total bonus) on flights in United First (F, A, P), United Business (C, D,Z) and full fare United Economy (Y, B). Offer is valid for travel through December 15, 2007.

Valid routes to earn this EQM/EQS bonus are to/from*:
Washington D.C. (IAD) - Los Angeles (LAX)
Washington D.C. (IAD) - San Francisco (SFO)
Washington D.C. (IAD) - Las Vegas (LAS)
New York City (JFK) - Los Angeles (LAX)
New York City (JFK) - San Francisco (SFO)




Book now

Be sure to enter your origin city and destination city, and in the box labeled "Electronic Certificate or Promotion Code," enter MPD717. Flights eligible for this promotion will be identified with a green star ().

Fly across the country with United, and you're well on your way to elite status for 2008!
My mileage summary | united.com | Partner offers
Unsubscribe | Change your email address | Update your email preferences | Privacy policy

*Offer valid on direct flights only. Connections do not qualify.

Terms and Conditions
Participation in this offer does not guarantee elite status. Offer valid on flights operated by United, United Express®, and Ted only and not applicable on United-marketed code-share flights operated by other carriers. Elite Qualifying Miles cannot be redeemed for award travel. Offer is combinable with other combinable offers. Mileage Plus number must be provided prior to flight departure for trip to qualify. Other restrictions may apply.
Complete terms and conditions for this elite offer
Additional Mileage Plus terms and conditions

United reserves the right to change or terminate the Mileage Plus program at any time without notice. For complete details about the Mileage Plus program, visit www.united.com.
(MPD717)


You are subscribed to receive information and updates from United at [email protected].
Please do not reply to this email. We cannot accept electronic replies to this email address.
To contact the sender, write to: United Airlines Operations Center
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hockeyguy Oct 18, 2007 8:28 am


Originally Posted by mre5765 (Post 8579491)
Bring back the DEQM. Or change the platinum credit card to add more EQM with a higher annual fee if you must. But do something to get more flyers.

It's interesting -- your post is a great example of why UA wouldn't want to do the DEQM promotion. You're already going to fly UA most/all of the time due to E+. Why would they need another enticement?

Yes, there are a small minority of travelers (possibly a majority of FT'ers, though ;)) who would book a significant amount of extra travel to take advantage of DEQM, but most "normal" people (i.e. non-FT'ers :D) are likely to use promotions like DEQM to get some additional benefit out of travel they've already booked or were already planning. Maybe one extra vacation trip just to get over the next threshold.

And remember that while there are people who will now cancel MR's, etc. because they have no hope of hitting the next level, there are also those who will plan additional MR's to make up for DEQM.

If DEQM by itself really did spur that much additional net traffic on UA, I'm sure they would have continued it this year. I'm guessing that right or wrong, UA figured that they weren't getting much incremental traffic, so DEQM was essentially just lowering the 1K/1P/2P thresholds for a fee. And they probably determined that the fee wasn't worth the costs, specifically more competition for benefits for the "real" 1K's.

To me, it seems pretty clear that UA is getting a bit more selective in its targeting of the higher-revenue/higher-mileage customers with status benefits, and IMO they're hoping/expecting to keep the less frequent travelers with perks like E+.

Or at least that's how their strategy works on me. ;)

hockeyguy Oct 18, 2007 8:30 am


Originally Posted by CollegeFlyer (Post 8580394)
This offer was sent out earlier this year I believe. The e-mail I just received says:

Yep, this one's been out for a while. FT consensus seems to be that it was directly in response to Virgin. The limited routes and high fares certainly make this a narrowly targeted offer.

weero Oct 18, 2007 8:35 am


Originally Posted by lucky9876coins (Post 8576760)
Do you really think that the number of people that qualified for 1K through DEQM's is that substantial? I have a hard time imagining it will make a noticeable difference.

Well I know several of them. 1Ps who never qualified for 1Khood before the DEQM and never will after. Worse - they will be so badly disappointed by UA that they will defect to other carriers.

wanaflyforless Oct 18, 2007 8:38 am

Decisions
 
I am at around 120K EQM right now. I have another 15K already booked on UA, with more travel coming up.

My original plan was to go for the 225K bonus threshold - the only threshold where 1Ks get something meaningful. I was going to book another 45K or so BIS on UA before year end and pay for the DEQM to do this.

As is I see no reason to fly UA beyond 150K EQM (since I already have 135K booked, I should get the 2 extra SWUs for 15K more).

I hope this will have a positive affect on the value of my 1K status.

lucky9876coins Oct 18, 2007 8:42 am


Originally Posted by wanaflyforless (Post 8580533)
My original plan was to go for the 225K bonus threshold - the only threshold where 1Ks get something meaningful.

What exactly do you consider meaningful at the 225K mark, or at least that would be worth the DEQM cost if it would have happened?

hockeyguy Oct 18, 2007 8:49 am


Originally Posted by weero (Post 8580519)
Well I know several of them. 1Ps who never qualified for 1Khood before the DEQM and never will after. Worse - they will be so badly disappointed by UA that they will defect to other carriers.

To those 1P's: If UA was your airline before DEQM and you felt that 1P on UA was better than the alternatives, why would things be any different now that DEQM has come and gone? Has UA gone downhill that much or the other airlines improved that much that 1P is no longer your best bet? Or is it just sour grapes, that you were able to enjoy 1K privileges for a while without actually flying 100K miles and now you can't any more?

If it's the latter, you may want to put aside your hurt feelings and figure out what will work best for you in the future. Poor service, high prices, inconvenient schedules -- those are all convincing reasons to take your business elsewhere. Failure to offer a promotion that has happened a number of times in the past? Doesn't seem like a good reason to jump ship to me.

After all, haven't CO, NW, DL, US, AA all failed to offer DEQM every year for the past 5 years?

lucky9876coins Oct 18, 2007 8:51 am


Originally Posted by weero (Post 8580519)
Well I know several of them. 1Ps who never qualified for 1Khood before the DEQM and never will after. Worse - they will be so badly disappointed by UA that they will defect to other carriers.

Are they mostly FT'ers, or...?;)

jcasner Oct 18, 2007 8:58 am

Well, personally, I made 1K last year purely through BIS and didn't use the DEQM promotion at all (it would have gotten me to 150K, but wasnt worth the cost to me). This year, however, it would have been nice just to get back to 2P. Oh well. If I don't at least hit 2P this fall, then Jan/Feb look like I might be doing enough travel to requal at least at that level. Or I'll be crawling CC to find a 3P gifter come March 1!!

United737522 Oct 18, 2007 9:08 am


Originally Posted by wanaflyforless (Post 8580533)
I am at around 120K EQM right now. I have another 15K already booked on UA, with more travel coming up.

My original plan was to go for the 225K bonus threshold - the only threshold where 1Ks get something meaningful. I was going to book another 45K or so BIS on UA before year end and pay for the DEQM to do this.

As is I see no reason to fly UA beyond 150K EQM (since I already have 135K booked, I should get the 2 extra SWUs for 15K more).

I hope this will have a positive affect on the value of my 1K status.

Code:

225,000 EQM/225 EQS Rewards: 
50 chances to win the 2008 Chrysler Sebring Convertible Drop Top Sweepstakes
$250 Neiman Marcus gift card
Beautiful United 777 Collectible Model
Carry forward 5,000 EQM/5 EQS into 2008, plus triple flight miles in September 2008
Mileage Plus Visa Card Offer
BONUS: Nominate someone to Premier®

Hmmm... What is on there that is worth you spending several thousand dollars for?

1KChinito Oct 18, 2007 9:10 am


Originally Posted by weero (Post 8580519)
Well I know several of them. 1Ps who never qualified for 1Khood before the DEQM and never will after. Worse - they will be so badly disappointed by UA that they will defect to other carriers.

I think the ones who are disappointed at UA are the ones who are having a bad case of withdraw from a drug UA has been feeding us for the past few years called “Double Elite Qualifying Miles” Bonus.:)

For those of us who qualify on BIS will appreciate the hard earned 1K status for the remainder of 2007 and in year of 2008. Thus making 1K status more valuable; less people to compete with upgrading with SWU and CR-1.

UA’s newly configured wide bodies will have fewer C seats, so not offering DEQM this year does make sense.

Instead of being upset now, try to do some mileage runs before the end of the year while you still have the time.

Downunder girl Oct 18, 2007 9:17 am


Originally Posted by CollegeFlyer (Post 8580394)
This offer was sent out earlier this year I believe. The e-mail I just received says:

Yeah I just got that in my email box too. Its all too late for me now :rolleyes:
Plus its not valid on H fares.

weero Oct 18, 2007 10:52 am


Originally Posted by wanaflyforless (Post 8580533)
..My original plan was to go for the 225K bonus threshold - the only threshold where 1Ks get something meaningful. I was going to book another 45K or so BIS on UA before year end and pay for the DEQM to do this.

As is I see no reason to fly UA beyond 150K EQM (since I already have 135K booked, I should get the 2 extra SWUs for 15K more).

I hope this will have a positive affect on the value of my 1K status.

Same game here, except that I won't book anything. Had the DEQM be on, it would push me over the 300K limit. Without DEQM, I shall just end up shy of 250K ... and of course I want those 2 SWUs :eek: ...

But it is a two sided sword: our status was worth a whole lot more without DEQM and without GS :cool:.

weero Oct 18, 2007 11:02 am


Originally Posted by lucky9876coins (Post 8580590)
Are they mostly FT'ers, or...?;)

Not one. Even though I urged one of them to read it regularly and even sign up for it.

Originally Posted by hockeyguy (Post 8580582)
To those 1P's: If UA was your airline before DEQM and you felt that 1P on UA was better than the alternatives, why would things be any different now that DEQM has come and gone? Has UA gone downhill that much or the other airlines improved that much that 1P is no longer your best bet?...

Good point - none of them is US based. In the past upgrades were readily available to them. Now SWUs AND ug inventory will go in the same year. That is a reason to leave UA. After all, I am contemplating it myself and I still have SWUs :eek: .
So it's not the promo but these dual factors.

Boraxo Oct 18, 2007 11:06 am


Originally Posted by hockeyguy (Post 8580582)
To those 1P's: If UA was your airline before DEQM and you felt that 1P on UA was better than the alternatives, why would things be any different now that DEQM has come and gone? Has UA gone downhill that much or the other airlines improved that much that 1P is no longer your best bet? Or is it just sour grapes, that you were able to enjoy 1K privileges for a while without actually flying 100K miles and now you can't any more?

If it's the latter, you may want to put aside your hurt feelings and figure out what will work best for you in the future. Poor service, high prices, inconvenient schedules -- those are all convincing reasons to take your business elsewhere. Failure to offer a promotion that has happened a number of times in the past? Doesn't seem like a good reason to jump ship to me.

After all, haven't CO, NW, DL, US, AA all failed to offer DEQM every year for the past 5 years?

Actually AA has offered status for sale to those who failed to re-qualify for the last few years. As with UA the price keeps going up, but it is a much smarter promo as no flying is required - all cash to AA, no expense, no seats filled by people going nowhere :D

US has offered an "everything counts" EQM promo.

But I agree with you - the poor service and high prices are a good reason to switch. The problem is that the competition isn't much better.


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