Rapid Rewards devaluation coming April 17, 2015
#256
Join Date: Feb 2010
Programs: WN A-List, UA Gold, Hilton Diamond, SBUX Gold
Posts: 126
[QUOTE=texashoser;24390235]
With poor planning, yes. Under the new system, 1K on UA would earn 11x miles for a $1000 fare plus 2x for the United Explorer Card for a total of 13,000 miles. Suppose this morning I get up and decide I've had it with the snow and cold. I can go somewhere warm like Portland, OR this weekend for 25,000 miles + $17, or 12,500 + $8 miles one-way + $180 for the return, or $571 round-trip. The second option gets me $572-$180-$8 = $384 of travel for my $1000 fare, with 500 miles left over.
...
What I see, though, is still a pretty good deal for me. When you factor in the 2x bonus for flights purchased with the RR Visa card, I'm getting a 31.4% return when paying for AT fares (also factoring 2x points with AL+) and redeeming at WGA prices. One $1,000 fare gets me $314 worth of travel. If planned well, that's a possible 'free' round trip with the purchase of one round trip. Does any other airline come close to that?
What I see, though, is still a pretty good deal for me. When you factor in the 2x bonus for flights purchased with the RR Visa card, I'm getting a 31.4% return when paying for AT fares (also factoring 2x points with AL+) and redeeming at WGA prices. One $1,000 fare gets me $314 worth of travel. If planned well, that's a possible 'free' round trip with the purchase of one round trip. Does any other airline come close to that?
#257
Join Date: Mar 2011
Posts: 1,832
With poor planning, yes. Under the new system, 1K on UA would earn 11x miles for a $1000 fare plus 2x for the United Explorer Card for a total of 13,000 miles. Suppose this morning I get up and decide I've had it with the snow and cold. I can go somewhere warm like Portland, OR this weekend for 25,000 miles + $17, or 12,500 + $8 miles one-way + $180 for the return, or $571 round-trip. The second option gets me $572-$180-$8 = $384 of travel for my $1000 fare, with 500 miles left over.
EDIT: And you still had to spend $180 to save that $384. Had you wanted a 'free' trip, you would have had to burn 25,000 points that would have cost you $1,923 in airfare to obtain for a $571 redemption. By my calculation, that's a 29.7% return.
Last edited by texashoser; Feb 21, 2015 at 10:44 am
#258
Join Date: Feb 2010
Programs: WN A-List, UA Gold, Hilton Diamond, SBUX Gold
Posts: 126
Fair enough. ;-). But doesn't UA capacity control their awards seats?
EDIT: And you still had to spend $180 to save that $384. Had you wanted a 'free' trip, you would have had to burn 25,000 points that would have cost you $1,923 in airfare to obtain for a $571 redemption. By my calculation, that's a 29.7% return.
EDIT: And you still had to spend $180 to save that $384. Had you wanted a 'free' trip, you would have had to burn 25,000 points that would have cost you $1,923 in airfare to obtain for a $571 redemption. By my calculation, that's a 29.7% return.
And isn't 29.7% "close" to 31.4%? I didn't have to search too hard to find that 29.7% -- I might be able to find higher returns (although I will admit that not having to search hard is an attractive feature of RR).
Last edited by bloxomo; Feb 21, 2015 at 11:01 am Reason: one-word clarification
#259
Join Date: Jul 2013
Posts: 5,813
What I see, though, is still a pretty good deal for me. When you factor in the 2x bonus for flights purchased with the RR Visa card, I'm getting a 31.4% return when paying for AT fares (also factoring 2x points with AL+) and redeeming at WGA prices. One $1,000 fare gets me $314 worth of travel. If planned well, that's a possible 'free' round trip with the purchase of one round trip. Does any other airline come close to that?
The only advantages you get are same day standby and refundability. Both for me very limited advantages. Standby is often not availible or requires making connections, unless you are in a rare market where they have many non stops daily (like DAL - HOU ) . On the rare ocassions I need to cancel a flight I simply use the TTF for the next one. I've never lost a TTF as far as I can recall.
#260
Join Date: Mar 2011
Posts: 1,832
Well, yes to the capacity controls. I guess my point is that for a certain type of traveller (flexible schedule, don't care much where you go), there are some good values to be found in the other programs even before we get into the upgrades/business-class part of the FFP argument. That is, until all the other programs go to fare-based redemption.
And isn't 29.7% "close" to 31.4%? I didn't have to search too hard to find that 29.7% -- I might be able to find higher returns (although I will admit that not having to search hard is an attractive feature of RR).
And isn't 29.7% "close" to 31.4%? I didn't have to search too hard to find that 29.7% -- I might be able to find higher returns (although I will admit that not having to search hard is an attractive feature of RR).
#261
Join Date: Mar 2011
Posts: 1,832
The problem with this is that only ocassionally is the premium you pay for an AT fare less than 40%, even at the last minute. You have essentially paid full price (or more) for those points.
The only advantages you get are same day standby and refundability. Both for me very limited advantages. Standby is often not availible or requires making connections, unless you are in a rare market where they have many non stops daily (like DAL - HOU ) . On the rare ocassions I need to cancel a flight I simply use the TTF for the next one. I've never lost a TTF as far as I can recall.
The only advantages you get are same day standby and refundability. Both for me very limited advantages. Standby is often not availible or requires making connections, unless you are in a rare market where they have many non stops daily (like DAL - HOU ) . On the rare ocassions I need to cancel a flight I simply use the TTF for the next one. I've never lost a TTF as far as I can recall.
I fully understand that to many travelers, full-fare tickets don't make sense. But all airlines have them. Southwest is no different. They give you the benefit of flexibility and full refunds, but at a premium price. Been that way for decades.
#262
#263
Join Date: Apr 2008
Location: HOU
Programs: WN CP, A+, UA Sil, MR Amb LTP, Hyatt Plat, HH Dia, National EE
Posts: 466
Of course, the enormous problem with late bookings using RR points is the lack of WGA fares...
#264
FlyerTalk Evangelist
Join Date: May 2001
Location: LAX; AA EXP, MM; HH Gold
Posts: 31,789
I would bet significant sums of money that Amex has never purchased miles from DL for that small a sum. DL (and AA) borrowed a billion dollars from their credit card partners in ~2009 and the loans were structured as an advance purchase of frequent flier miles. But no way did the advance purchase work out to a mere 0.3 cents each.
Chase is Southwest's largest marketing partner; I highly doubt they are paying anywhere near 1 cent per point. The partnership terms are dictated by (no doubt) complicated co-marketing contract(s), so the actual per-point costs are offset by significant advertising & marketing trade agreements. The per-point cost may even be variable, and further subject to things like performance requirements, and/or promotional programs. (Meaning that they may pay less for the 50k signup bonus than they do for "regular" points.)
I'm familiar with the terms of similar agreements (although not the one between Chase and Southwest) and I'd be shocked if Chase was paying, on average, anything more than half a cent per point. IMHO.
I'm familiar with the terms of similar agreements (although not the one between Chase and Southwest) and I'd be shocked if Chase was paying, on average, anything more than half a cent per point. IMHO.
New management at AA is less transparent than old management, and discloses much less detail, so my numbers are from 2012, the last year at AA before Parker took over. HP bought AA on Dec 9, 2013, and by doing so, the 2013 10-K was prepared in February 2014 by HP management, using the more opaque America West standards. But we do have numbers for AA during 2012.
In 2012, AA issued about 209 billion AAdvantage miles, and sales to partners accounted for approximately 2/3 of those miles. So we know that AA sold about 138 billion miles, many of them to Citi, the rest to other airlines, hotels, car rental firms and other misc partners. That means just 71 billion were issued for flight activity, which is striking given that AA flew 136.6 billion revenue passenger miles, and all published AA fares earn 1.0 redeemable mile per mile flown. Customers captured just over half of the possible miles, presumably not every customer bothered to sign up for AAdvantage or some neglected to enter their membership # in their reservation.
When AA sells miles to partners, it recognizes some of the revenue right away and defers part of the revenue until the miles are redeemed. In 2012, AA recognized $725 million right away. At 12/31/12, AA had $1.2 billion of deferred revenue from the sale of AA miles on its books, which it recognizes over about 28 months, or about $43 million a month, or about $500 million a year. So for 2012, AA sold about 138 billion miles for about $1.225 billion, or about $0.00888 each.
Based on this rough calculation, my assumption of about a penny each was a little high. And that .888 cents each figure includes some definite high-cost miles, like the consumers who paid AA the retail asking price of 2.5 cents each (the non-sale price shown on the AA website where you can buy AAdvantage miles). But even at 0.8 cents each, the program works at AA only because of blackout dates and large amounts of breakage where the miles expire and are never redeemed.
I agree with nsx that RR 2.0 was a foolish plan that was doomed from the start without some major devaluations. If Chase is paying WN something like 0.75 cents each and WN is redeeming those points at 1.43 cents each, that only works if about half the WN points expire unused.
RR 2.0 looks like the work of a company that was desperate for cash, and AFAIK, WN has had solid finances for a long time and didn't need to borrow from the future at such high rates.
The legacy airline programs like AAdvantage work for me because several times I have parlayed a large number of AAdvantage miles into premium cabin award seats that retail for more money than I would have spent, and thus my redemption did not displace any revenue (I would not have spent $24,000 or $36,000 for those International First Class tickets). But RR 2.0 is a program where every redemption displaces revenue. I thought it was a dumb idea when unveiled, and with the devaluations (and consequent bad feelings among the WN customer base), I continue to think it is a dumb idea.
#265
Join Date: Nov 2006
Location: RDU
Programs: Marriott Gold Elite, Hyatt Explorist, AA, Delta, Southwest CP, Citi Prestige, MLife Platinum
Posts: 103
I don't necessarily disagree with the analysis, however a couple of points for the FFP. Points are bought now by the banks and potentially used years later. If SWA's cost of capital is something like 10-12%, the delay without redemption is a huge benefit to them. Even if you use 4-5% debt financing, the cost of the redemption years later is less than today's dollars. Also, as pointed out, there is likely large breakage. Some people not on this forum just keeping saving miles and never pull the trigger on a trip. They are too cheap to pay for the hotel, rental car, etc. Others have maybe 5,000 points in an account and aren't even aware of it. Also, the paid trips accrue points so there is some offset to the cash amount there. My feeling is the revenue for the points can be a lot lower than the cash price and still make sense. I would also guess the partners pay for a lot of advertising promoting the brand like when Chase pays for SWA Visa ads (maybe this is split but still effective marketing for SWA).
#266
Join Date: Oct 2010
Location: San Diego, Ca
Programs: AA 2MM LT PLT; AS MVP Gold75k; HHonors Diamond; IHG PLT
Posts: 3,503
#267
Join Date: Sep 2003
Location: LAS
Posts: 1,323
Not always true. I booked MCI-MDW two days before departure , and used RR point on a WGA fare. Of course, the flight was only 2/3 fare, so WN opened up WGA fares on a late booking to fill seats.
#268
Moderator: Southwest Airlines, Capital One
Join Date: Sep 1999
Location: California
Programs: WN Companion Pass, A-list preferred, Hyatt Globalist; United Club Lietime (sic) Member
Posts: 21,625
Good deals just don't last. Even though RR2 was a 2/3 devaluation for me, it was STILL too good to last. That's depressing.
#269
Join Date: Apr 2008
Location: HOU
Programs: WN CP, A+, UA Sil, MR Amb LTP, Hyatt Plat, HH Dia, National EE
Posts: 466
#270
Join Date: Oct 2001
Programs: LTP, PP
Posts: 8,700
Not to hijack but these RR 1.5 rewards I stockpiled just before 11/1 are completely useless to/fro ISP. We are down to 12 flights a day, 8 of those to Florida and have a relatively new 8 gate edifice built to service them from!
I can only imagine what this new devaluation and dynamic pricing is going to do for rewards 4/17, I suspect the very worst...
I can only imagine what this new devaluation and dynamic pricing is going to do for rewards 4/17, I suspect the very worst...