Rapid Rewards devaluation coming April 17, 2015
#211
Join Date: Feb 2015
Location: Sacramento
Programs: RR, QS, AS MP, SPG
Posts: 233
I'll answer my own question ^ I called 18007920001 (the chase card number I found) and spent about 15 minutes following the prompt to get to a human being. Then the lady said they'll notate the account, and when I reach the new card's $2k in 90 days, call in again (oh boy) and they'll add the extra 25k points. Sweet
#212
Join Date: Aug 2007
Location: Tx
Programs: AA, UA, WN
Posts: 812
Now to be clear these are standard rewards that are usually double the saver rate "think BS vs WGA" rate, but this essentially means no capacity controls.
The capacity control issue for revenue based programs is a non-issue as the premise is based on a revenue component. This is purely an accounting crisis where they sell pts less than the currency is worth. If WN really wanted to control this issue it would have limited giving away pts below market value to its partners and not raid its members accts every year. Frankly the RR 2.0 program was built to allow for an entire plane to be redeemed on pts and the corresponding liability would be knocked off the books. This move makes the program very untrustworthy nor straightforward as was heralded. If WN wants capacity controls....Go back to RR 1.0!
#213
Join Date: Apr 2008
Programs: AA EXPLT, Marriott Titanium (LT PLT), HHonors Gold, AMEX PLT, UA Silver, National EXC
Posts: 1,059
I have 9,725 points (small ish potatoes) - any suggestions for burning these up out of LAX? What was their "dollar value" supposed to be for a non-status like me.
#216
Join Date: Jul 2001
Posts: 3,975
#217
#218
Join Date: Oct 2014
Programs: All of them
Posts: 1,664
Then along comes Chase and SW suddenly gets greedy and starts throwing around miles and CPs left and right. Heck, a typical leisure traveler like myself could travel with a companion for free indefinitely. Just churn the two SW cards every few years and do some light MS on the side.
What SW didn't think ahead about, is that all those miles are sold at a discount so they're not identical to people who are frequent travelers. I'm shocked their award ratio is only 11%, as quoted elsewhere. I'd think these days with the bowtie circles and arrows blogs, everyone and their dog would be flush with SW points.
#219
Join Date: Dec 2010
Programs: Hilton Diamond, Marriott Titanium, Radisson Gold, Hyatt Globalist, M life Gold, IHG Spire
Posts: 918
UA claims: "Premier members have unrestricted access to United Standard Awards when redeeming miles to book award travel on United- and United ExpressŪ-operated flights. If there's a United seat for sale, these members can get it with award miles, guaranteed, even if it's the last seat on the airplane."
Now to be clear these are standard rewards that are usually double the saver rate "think BS vs WGA" rate, but this essentially means no capacity controls.
The capacity control issue for revenue based programs is a non-issue as the premise is based on a revenue component. This is purely an accounting crisis where they sell pts less than the currency is worth. If WN really wanted to control this issue it would have limited giving away pts below market value to its partners and not raid its members accts every year. Frankly the RR 2.0 program was built to allow for an entire plane to be redeemed on pts and the corresponding liability would be knocked off the books. This move makes the program very untrustworthy nor straightforward as was heralded. If WN wants capacity controls....Go back to RR 1.0!
Now to be clear these are standard rewards that are usually double the saver rate "think BS vs WGA" rate, but this essentially means no capacity controls.
The capacity control issue for revenue based programs is a non-issue as the premise is based on a revenue component. This is purely an accounting crisis where they sell pts less than the currency is worth. If WN really wanted to control this issue it would have limited giving away pts below market value to its partners and not raid its members accts every year. Frankly the RR 2.0 program was built to allow for an entire plane to be redeemed on pts and the corresponding liability would be knocked off the books. This move makes the program very untrustworthy nor straightforward as was heralded. If WN wants capacity controls....Go back to RR 1.0!
This brings up a more general point that I made like 10 pages ago. Everyone is focusing on the rewards of the Chase/SWA card, but the benefits matter too.
The UA card has benefits like free club passes and free checked luggage that SWA can't offer. So Chase has to make the rewards somewhat more rewarding to make the card appealing. It appears that Chase went overboard and now we, the loyal FFs, are going to pay the price.
My SWA card now goes to the bottom of the pile. After April 17th, it may come out, but I strongly doubt it. I cannot imagine what Chase can do to make either the UA or SWA cards better than 2% cash back.
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For a comparison, look at DL. Their cards are the opposite of the SWA cards. From a rewards standpoint, the Delta American Express cards are vomit, but lots of DL FFs carry them anyway, because of the benefits.
Last edited by jn in ca; Feb 17, 2015 at 8:54 pm
#220
Moderator: Southwest Airlines, Capital One
Join Date: Sep 1999
Location: California
Programs: WN Companion Pass, A-list preferred, Hyatt Globalist; United Club Lietime (sic) Member
Posts: 21,625
Everyone seems to overlook that the original idea of like-cash award programs was that people would have to spend a certain amount on paid flights to get the points, so it effectively worked like a rebate. And heavy spenders got additionally rewarded with the companion pass.
Then along comes Chase and SW suddenly gets greedy and starts throwing around miles and CPs left and right.
Then along comes Chase and SW suddenly gets greedy and starts throwing around miles and CPs left and right.
Capacity controls were one missing element needed to make the program sustainable. That element is now being added. The other missing element needed is some "better than cash" redemption option. That element is still missing.
Without that second element, Chase would need to pay Southwest the approximate cash equivalent of each point in order for Southwest not to lose money on the deal. Chase and its customers would then both be better off with a cash back card than with the Rapid Rewards card.
I still don't see how anyone who did the math could have believed that the 2011 program plus large sales of points to Chase added up to a bonanza for Southwest. Its essence was collecting 1 cent up front in lieu of each 1.67 cents of future revenue.
#221
Join Date: Oct 2014
Programs: All of them
Posts: 1,664
The thing is: The original 2011 idea of selling 1.67 "good as cash" cents of travel for 1 cent could never have worked. It didn't work in 2014 at 1.43 cents either. You can't lose money on each sale and make it up with greater volume.
Capacity controls were one missing element needed to make the program sustainable. That element is now being added. The other missing element needed is some "better than cash" redemption option. That element is still missing.
Without that second element, Chase would need to pay Southwest the approximate cash equivalent of each point in order for Southwest not to lose money on the deal. Chase and its customers would then both be better off with a cash back card than with the Rapid Rewards card.
I still don't see how anyone who did the math could have believed that the 2011 program plus large sales of points to Chase added up to a bonanza for Southwest. Its essence was collecting 1 cent up front in lieu of each 1.67 cents of future revenue.
Capacity controls were one missing element needed to make the program sustainable. That element is now being added. The other missing element needed is some "better than cash" redemption option. That element is still missing.
Without that second element, Chase would need to pay Southwest the approximate cash equivalent of each point in order for Southwest not to lose money on the deal. Chase and its customers would then both be better off with a cash back card than with the Rapid Rewards card.
I still don't see how anyone who did the math could have believed that the 2011 program plus large sales of points to Chase added up to a bonanza for Southwest. Its essence was collecting 1 cent up front in lieu of each 1.67 cents of future revenue.
This type of awards amount to a cashback, effectively. And they count on some people taking forever to earn enough points, forgetting about them, letting them expire, etc. At the time this structure was create, they also had dirt cheap fuel options so they could just mark up their flights 10% and still be competitive.
The mass selling of points to Chase seemed like easy money, and they honestly probably never suspected just how easy it would be for average person to game the system.
Now, with higher fuel costs, I've noticed they've been jacking up their fares left and right to try and negate the points usage. To the point where their fares are very uncompetitive in many cases. That's the dilemma they're in. They can't infinitely keep raising cash fares to devalue the points, since then they're not competitive against other airlines for cash bookings.
Last edited by littlewinglet; Feb 17, 2015 at 9:59 pm
#222
Join Date: Feb 2007
Location: LAX/SMF/PDX/HNL
Programs: Hilton-lifetime diamond, Southwest A+, companion pass
Posts: 1,748
Go to Sacramento on a Thursday and return on Sunday or Monday morning and your rental car can be cheap, too.
#223
FlyerTalk Evangelist
Join Date: Jun 2001
Programs: DL 1 million, AA 1 mil, HH lapsed Diamond, Marriott Plat
Posts: 28,190
http://www.flyertalk.com/forum/north...ter-award.html
http://www.flyertalk.com/forum/delta...l#post10446544
Last edited by 3Cforme; Feb 18, 2015 at 1:23 am
#224
FlyerTalk Evangelist
Join Date: Sep 2002
Location: Chicagoland, IL, USA
Programs: WN CP, Hilton Diamond
Posts: 14,192
To be honest, I think this latest points devaluation scheme is basically the result of several factors:
1. Lack of competition.
2. Shareholder demands on profitability (directly linked to #1).
3. International leisure destinations with much higher than average non-rev counts.
Wouldn't surprise me at all if Central American and Carribean routes end up at higher points per dollar than their domestic counterparts.
1. Lack of competition.
2. Shareholder demands on profitability (directly linked to #1).
3. International leisure destinations with much higher than average non-rev counts.
Wouldn't surprise me at all if Central American and Carribean routes end up at higher points per dollar than their domestic counterparts.
Something else probably pretty obvious just hit me, related to your last line. A CP will likely get used way way more on international (or potentially Hawaii) flights. How many business travelers take the CP wife on that CMH-DAL midweek trip to see a client? But to the Caribbean for vacation, all of them will. So maybe that's where we are heading, in part: Higher point redemption rates on flights where CP is likely to be used.
#225
Join Date: Dec 2013
Posts: 195