BearX220

The "problem" Hyatt is trying to solve is more like a hypothesis they are testing, viz. we could be investing less in loyalty / retention and achieve the same results. There is no "problem" with the status quo other than the nagging suspicion that they could do it cheaper. Most loyalty programs go through this; few get more generous over time. Some are surprised by the penalties that come with getting stingier (see UA / MP / HVF exodus), but most times the hypothesis is proven out.

edgewood49

That about sums it up.

RTW1

A lot of assumptions that have little to do with reality....

- Those 1000 points per stay as the Diamond amenity hardly have any cost for a property.
- Upgrades aren't affected one bit by this, and free upgrades costs are small (if any) when those rooms reamin unsold.
- Rates are not the only thing that benefit the bottom line. Lots of HP/HH generate a decent amount of profit per night.

It all comes down to cost cutting and trying to see how fat they can go.

The only real benefit for the properties I see is the cutting down on DSU's. After flooding the market with these they were due for an adjustment....

alluu

Since the new program doesn't start until March 1, does that mean if I spend $20,000 and $40,000 on my Chase Hyatt card before March 1 (between January 1 and February 28) that I would still receive 5 nights and an additional 5 nights credited towards my 2017 total nights?

iflyjetz

that was a hilarious article. I'm going to guess that Trefis is paid by companies to write glowing reviews to pump the stock price.

josephstern

"longer stays irrespective of the number of stays"

because having too many stays was holding people back?

That is a pretty clueless article. This is particularly groundbreaking:

"The new loyalty program will let customers earn points through the dollars they spend at Hyatt brands."

Imagine! How in the world did they come up with this idea?

oc2005

I asked my Hyatt Concierge this and he said that they do NOT count toward 2017 re-qualification. I'm not sure if they would count for qualifying by February 28th though (the blogs say yes).

Getting rid of the Hyatt CC spend credit along with losing the Diamond amenity and requiring current Diamonds to have 60 nights vs. 55 this first year are the final straws in my book, after having Diamond most years since 2004. I was originally planning on 80 to 100+ nights this year with Hyatt before WOH came out (all at full service properties), then thought I'd just do 45 (plus my 10 from the CC spend) to try out Globalist for a year or two, but given these latest developments, instead I just booked almost 50 nights with Airbnb/VRBO type sites that would have usually gone to Hyatt, booked 400K in award nights to start burning Hyatt points, then will start trying out SPG/Ritz Carlton and Fairmont (using Virtuoso and Chase Luxury Hotel & Resort Collection to get free breakfast when possible). Maybe I'll come back in a few years if things improve, but I kind of like the idea of actually staying at the closest, nicest hotel rather than driving an extra 30-40 miles or staying at an inferior property.

jdbcc

If this was because of the diamond status matches, then it doesn't make sense to me why they would change the program next year. 95 percent of those matched will no longer be diamond in March, so isn't the problem resolving itself in a couple months?

jpdx

It would be resolving itself, but Hyatt decided to soft land all these matched Diamonds and bid them farewell with four club upgrade certificates (slapping forehead).

SNA_Flyer

This has nothing to do with the alleged status match floodgates fueled by the bloggers, because as you surmised this problem goes away automatically in a year. It's some sort of internal knee jerk reaction to capitulate to some noisy franchisees. If other commenters in this thread are to be believed, there is going to be a correction in the program - with some actual loyal spenders walking to their competitors.

RTW1

That's another of the WOH things that really is too stupid to believe....

Now club access in the US is really of little value at most of the properties, and that's where most status matchers are likely to stay. But at some other properties it's another nice freeby.

gum

Does anyone know if the upselling instrument from the standard room tor the Club level for 3,000 points per night is changed?

As previously written I think this is the greatest feature of the Gold Passport programme. ^

Info would bei fine.

shorthauldad

Thought experiment: Once upon a time, Hyatt hired some conslutants...

Conslutant#1: Here's your solution!

Conslutant#2: Here's our invoice

Conslutant#3: What was the question?

tampajim

I am a Diamond member with expiration of 02/2017 since I have not qualified yet for 2017.

If I complete 25 stays from 01/01/17 through 02/28/17, will my Diamond/Globalist status expire in 03/2018 of 03/2019? I understand that I need 35 more nights to qualify for additional DSU certs, but I was curious about the expiration of my Diamond/Globalist status.

Thanks!

nineworldseries

After more consideration, the benefit of the Cat 1-4 certificates earned by staying at different Hyatt brands is even worse than I thought. It's not just that they're once in a lifetime, it's that it will be nearly impossible for me to earn both of them.

There are 12 Hyatt brands: Park, Grand, Hyatt, Regency, Andaz, Centric, House, Place, Unbound, Zilara, Ziva, and Vacation Club.

What I realized is that the first cert will be easy to earn by staying at a combo of HR, GH, HP, HH, Centric, and Andaz, but the 2nd cert will be nearly impossible. I'm forced to stay at either a Zilara, Ziva, or Vacation Club to earn the second cert, which I have no desire to do.

In other words, it would be easy to get to 9 brands for me but painful to get to 10.