Delta Is Getting New Uniforms
Jan 22, 2017, 10:23 am
#136
Join Date: Mar 2010
Programs: DL PM, Bonvoy Gold
Posts: 8,414
I really think of red as Delta's color, not blue. Blue just kind of supports the red right now, and I think the purple will do the same thing in a classy way.
Jan 22, 2017, 11:00 am
#137
Join Date: May 2006
Location: NYC
Programs: Delta DM/2MM, Flying Blue Gold, Hertz Platinum
Posts: 1,934
Yeah, I actually was thinking blue and red as I wrote that. But they seem to be switching to purple and gray. And nothing in the corporate design language resembles that combination. You can recognize an employee in the terminal - even on the street away from an airport - as a DL employee by his/her dark blue uniform with red accents. This is a huge change from that and it is incongruous with the DL corporate brand.
Jan 22, 2017, 11:02 am
#138
Join Date: Jul 2004
Programs: DL; AA; UA; CO; LHLX; NZ; QR; EK; BA
Posts: 7,409
I've seen many of the uniforms in person on the test wearers and I must say I have been very pleasantly surprised how good they looked on everyone. The signature purple FA dress in particular looked really great on most FAs including the non-petite sizes.
Another great thing is that spills don't seem to leave stains at all...they've tried red wine, coffee, tomato juice, etc on the men's gray suits and they all come off easily....
Another great thing is that spills don't seem to leave stains at all...they've tried red wine, coffee, tomato juice, etc on the men's gray suits and they all come off easily....
Jan 22, 2017, 11:12 am
#139
Join Date: Jul 2004
Programs: DL; AA; UA; CO; LHLX; NZ; QR; EK; BA
Posts: 7,409
Yeah, I actually was thinking blue and red as I wrote that. But they seem to be switching to purple and gray. And nothing in the corporate design language resembles that combination. You can recognize an employee in the terminal - even on the street away from an airport - as a DL employee by his/her dark blue uniform with red accents. This is a huge change from that and it is incongruous with the DL corporate brand.
As for the corporate branding, we are already beginning to see some subtle changes, e.g., purple has been making its way into the newer SkyClubs (see the new ones in ATL and SEA). Also, if you look at the cabin mockups of the new A350 you will notice a lot more subdued colors that will mesh well with the purple and gray.
Jan 22, 2017, 4:01 pm
#140
FlyerTalk Evangelist
Join Date: Sep 2003
Location: San Antonio
Programs: DL DM, Former AA EXP now AY Plat, AC 75K, NW Plat, Former CO Gold, Hilton Diamond, Marriott Titanium
Posts: 27,052
It's the first thing I thought of when I saw it. Even the stripes remind me of what are usually on a doormats uniform.
Jun 30, 2017, 3:41 pm
#141
Join Date: Sep 2016
Programs: DL PM, Marriott, IHG
Posts: 193
New Purple FA uniform
This is old news, but I just saw the new purple FA uniform in real life. I did not even realize the person was a Delta FA--I thought Delta was doing some sort of SkyTeam FA exchange. It is bizarre that Delta is throwing away years of branding with the new uniform and it does not even look good. Where did the inspiration for the new uniform come from? I am thinking either Grimace or Tinky Winky from the Teletubbies.
Jun 30, 2017, 5:02 pm
#145
Join Date: Sep 2016
Location: LAX/BUR, RDU
Programs: DL SM, AAdvantage, SPG
Posts: 1,360
Hard to believe it's been over 8 months since these new uniforms were unveiled. There have been scattered reports of FAs in them http://www.flyertalk.com/forum/delta...-uniforms.html
The color doesn't seem very Delta to me at least...
The color doesn't seem very Delta to me at least...
Jun 30, 2017, 5:26 pm
#146
Suspended
Join Date: Nov 2010
Location: MEM
Programs: Starbucks Green Card
Posts: 5,431
It's hard to believe that people actually get their jimmies rustled by what color the FAs wear. I mean, I can see getting bothered by it if you're an FA and you're stuck wearing it every day, but if you're a passenger? Why would this matter to you at all?
Jun 30, 2017, 5:33 pm
#147
FlyerTalk Evangelist
Join Date: Sep 2003
Location: San Antonio
Programs: DL DM, Former AA EXP now AY Plat, AC 75K, NW Plat, Former CO Gold, Hilton Diamond, Marriott Titanium
Posts: 27,052
Hard to believe it's been over 8 months since these new uniforms were unveiled. There have been scattered reports of FAs in them http://www.flyertalk.com/forum/delta...-uniforms.html
The color doesn't seem very Delta to me at least...
The color doesn't seem very Delta to me at least...
Jun 30, 2017, 6:31 pm
#148
Join Date: Sep 2016
Location: LAX/BUR, RDU
Programs: DL SM, AAdvantage, SPG
Posts: 1,360
I guess anytime an airline rebrands (like AA), it takes a while to get used to. Even though this is only a uniform change, it still seems different than the DL I know, but no big deal.
Jun 30, 2017, 7:14 pm
#149
Suspended
Join Date: Jan 2017
Programs: Diamond, all of them.
Posts: 25
I think they were trying to throw a little accolades to my home town hero.
However, if they were going for the Purple Rain "Minny" look I would have preferred the below outfit with age appropriate F/A's.
However, if they were going for the Purple Rain "Minny" look I would have preferred the below outfit with age appropriate F/A's.
Jun 30, 2017, 7:16 pm
#150
Suspended
Join Date: Jan 2017
Programs: Diamond, all of them.
Posts: 25
Hard to believe it's been over 8 months since these new uniforms were unveiled. There have been scattered reports of FAs in them http://www.flyertalk.com/forum/delta...-uniforms.html
The color doesn't seem very Delta to me at least...
The color doesn't seem very Delta to me at least...