Delta360 for HVC DM's
Oct 22, 2013, 7:30 pm
#91
Join Date: Dec 2000
Location: MA
Programs: DL DM/2MM Marriott Platinum, HH Diamond,
Posts: 8,907
Courtesy of: http://www.yourtrademarkia.com/delta360-86068867.html
On Thursday, September 19, 2013, a U.S. federal trademark registration was filed for DELTA360 by Delta Air Lines, Inc., Atlanta, GA 30320. The USPTO has given the DELTA360 trademark serial number of 86068867. The current federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER. The correspondent listed for DELTA360 is BORIS UMANSKY of LADAS & PARRY LLP, 224 S MICHIGAN AVE STE 1600, CHICAGO, IL 60604-2508 . The DELTA360 trademark is filed in the category of Advertising, Business & Retail Services , Transportation & Storage Services . The description provided to the USPTO for DELTA360 is Providing an incentive award program for customers through the issuance of bonus awards and service incentives for frequent air travel, namely, transit lounge facilities for passenger relaxation, a specialized priority airline service with reservation services, enhanced airport ticketing processing, expedited call waiting procedures, priority check-in, priority lobby check-in, dedicated service center and club lanes for elite passengers, specialized priority and expedited security processing, expedited gate handling and aircraft boarding services, enhanced seating accommodations, enhanced personal space including specialized entertainment, computer connections, enhanced meal services and voucher values for elite passengers, priority baggage delivery, enhanced and expedited customer service responses for elite passengers.
On Thursday, September 19, 2013, a U.S. federal trademark registration was filed for DELTA360 by Delta Air Lines, Inc., Atlanta, GA 30320. The USPTO has given the DELTA360 trademark serial number of 86068867. The current federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER. The correspondent listed for DELTA360 is BORIS UMANSKY of LADAS & PARRY LLP, 224 S MICHIGAN AVE STE 1600, CHICAGO, IL 60604-2508 . The DELTA360 trademark is filed in the category of Advertising, Business & Retail Services , Transportation & Storage Services . The description provided to the USPTO for DELTA360 is Providing an incentive award program for customers through the issuance of bonus awards and service incentives for frequent air travel, namely, transit lounge facilities for passenger relaxation, a specialized priority airline service with reservation services, enhanced airport ticketing processing, expedited call waiting procedures, priority check-in, priority lobby check-in, dedicated service center and club lanes for elite passengers, specialized priority and expedited security processing, expedited gate handling and aircraft boarding services, enhanced seating accommodations, enhanced personal space including specialized entertainment, computer connections, enhanced meal services and voucher values for elite passengers, priority baggage delivery, enhanced and expedited customer service responses for elite passengers.
Ladas and Parry is a Chicago law firm specializing in intellectual property rights. They handled this trademark issuance for Delta.
Oct 22, 2013, 7:42 pm
#92
Join Date: May 2005
Location: Wisconsin and Southern France
Programs: Delta Platinum, Delta MM; HH Diamond, Starwood Platinum, ICH Platinum Ambassador, Hertz Gold
Posts: 745
Oct 22, 2013, 8:15 pm
#93
Join Date: Jul 2011
Location: ATL
Programs: Delta DM, 4MM, SC, AmEx Reserve, UA Plat, SPG/Marriott Platinum, Hertz Gold
Posts: 2,383
Well...it's not me either...at least not yet. Still don't know what is in the package at the house from DL but I had a long chat this evening with my buddy at DL about the new program and while he was unfortunately able to confirm that I wasn't invited, he was able to provide some insights into the trial run period.
Apparently, for this initial roll out, DL did not exclusively focus on the ultra high spenders. They worked to invite a 'random' mix of the top tier DMs with 'geographical equity.' He says they tried to limit invites to those located in ATL or with minimal connections through ATL as this is one of the prime sites for car service between gates, previously referred to as Porsche pickup. Obviously, Atlantans have little need for this service and it is an exceptionally DM-rich/HVC region where they couldn't invite everyone. The initial focus is not, he says, on creating a higher 'tier' (and he says he is anti-tier terminology...he mentioned repeatedly that this was not intended to add an additional tier but to 'enhance services' provided to certain HVCs). The trial period is also focused on testing DL's system capacity to ensure that they can successfully implement this come 2014.
Interestingly, he claims that the 'average' DM will never notice that special services are being provided to some FFs. He described these 360 services as 'invisible' to the day-to-day flier. He says this should not impact UG percentages, or any of the other advertised benefits of the medallion program as, once fully rolled out, the folks that will be invited will be the ones at the top of the pile anyway. He also added that while the trial period is scheduled to run through February 2014, he doesn't anticipate the rest of us will get invites until probably mid to late 2014 once DL has had the chance to crunch the numbers and assess the impact the trial period has had. Once that happens, he expects that there will be some in this initial rollout that may be dropped from the program but those that spend in the top 5%, give or take, will likely be the ones receiving invites plus some lower spend DMs who buy high price full J tickets exclusively (this is, not surprising, the direction that DL wants to chase, embrace and pamper so that hopefully they will spend even more with the airline).
He also added folks at DL continue to be more than mildly amused at FT discussions. He said that in some internal meetings that 360 was jokingly referred to as the FT project/FT medallion, etc.
While I am in no way DYKWIA, I was highly looking forward to being the first to be able to post a 360 card/credential/website shot...will have to wait for me.
Apparently, for this initial roll out, DL did not exclusively focus on the ultra high spenders. They worked to invite a 'random' mix of the top tier DMs with 'geographical equity.' He says they tried to limit invites to those located in ATL or with minimal connections through ATL as this is one of the prime sites for car service between gates, previously referred to as Porsche pickup. Obviously, Atlantans have little need for this service and it is an exceptionally DM-rich/HVC region where they couldn't invite everyone. The initial focus is not, he says, on creating a higher 'tier' (and he says he is anti-tier terminology...he mentioned repeatedly that this was not intended to add an additional tier but to 'enhance services' provided to certain HVCs). The trial period is also focused on testing DL's system capacity to ensure that they can successfully implement this come 2014.
Interestingly, he claims that the 'average' DM will never notice that special services are being provided to some FFs. He described these 360 services as 'invisible' to the day-to-day flier. He says this should not impact UG percentages, or any of the other advertised benefits of the medallion program as, once fully rolled out, the folks that will be invited will be the ones at the top of the pile anyway. He also added that while the trial period is scheduled to run through February 2014, he doesn't anticipate the rest of us will get invites until probably mid to late 2014 once DL has had the chance to crunch the numbers and assess the impact the trial period has had. Once that happens, he expects that there will be some in this initial rollout that may be dropped from the program but those that spend in the top 5%, give or take, will likely be the ones receiving invites plus some lower spend DMs who buy high price full J tickets exclusively (this is, not surprising, the direction that DL wants to chase, embrace and pamper so that hopefully they will spend even more with the airline).
He also added folks at DL continue to be more than mildly amused at FT discussions. He said that in some internal meetings that 360 was jokingly referred to as the FT project/FT medallion, etc.
While I am in no way DYKWIA, I was highly looking forward to being the first to be able to post a 360 card/credential/website shot...will have to wait for me.
Oct 22, 2013, 9:38 pm
#94
Join Date: Dec 2007
Posts: 1,688
Well...it's not me either...at least not yet. Still don't know what is in the package at the house from DL but I had a long chat this evening with my buddy at DL about the new program and while he was unfortunately able to confirm that I wasn't invited, he was able to provide some insights into the trial run period.
Apparently, for this initial roll out, DL did not exclusively focus on the ultra high spenders. They worked to invite a 'random' mix of the top tier DMs with 'geographical equity.' He says they tried to limit invites to those located in ATL or with minimal connections through ATL as this is one of the prime sites for car service between gates, previously referred to as Porsche pickup. Obviously, Atlantans have little need for this service and it is an exceptionally DM-rich/HVC region where they couldn't invite everyone. The initial focus is not, he says, on creating a higher 'tier' (and he says he is anti-tier terminology...he mentioned repeatedly that this was not intended to add an additional tier but to 'enhance services' provided to certain HVCs). The trial period is also focused on testing DL's system capacity to ensure that they can successfully implement this come 2014.
Interestingly, he claims that the 'average' DM will never notice that special services are being provided to some FFs. He described these 360 services as 'invisible' to the day-to-day flier. He says this should not impact UG percentages, or any of the other advertised benefits of the medallion program as, once fully rolled out, the folks that will be invited will be the ones at the top of the pile anyway. He also added that while the trial period is scheduled to run through February 2014, he doesn't anticipate the rest of us will get invites until probably mid to late 2014 once DL has had the chance to crunch the numbers and assess the impact the trial period has had. Once that happens, he expects that there will be some in this initial rollout that may be dropped from the program but those that spend in the top 5%, give or take, will likely be the ones receiving invites plus some lower spend DMs who buy high price full J tickets exclusively (this is, not surprising, the direction that DL wants to chase, embrace and pamper so that hopefully they will spend even more with the airline).
He also added folks at DL continue to be more than mildly amused at FT discussions. He said that in some internal meetings that 360 was jokingly referred to as the FT project/FT medallion, etc.
While I am in no way DYKWIA, I was highly looking forward to being the first to be able to post a 360 card/credential/website shot...will have to wait for me.
Apparently, for this initial roll out, DL did not exclusively focus on the ultra high spenders. They worked to invite a 'random' mix of the top tier DMs with 'geographical equity.' He says they tried to limit invites to those located in ATL or with minimal connections through ATL as this is one of the prime sites for car service between gates, previously referred to as Porsche pickup. Obviously, Atlantans have little need for this service and it is an exceptionally DM-rich/HVC region where they couldn't invite everyone. The initial focus is not, he says, on creating a higher 'tier' (and he says he is anti-tier terminology...he mentioned repeatedly that this was not intended to add an additional tier but to 'enhance services' provided to certain HVCs). The trial period is also focused on testing DL's system capacity to ensure that they can successfully implement this come 2014.
Interestingly, he claims that the 'average' DM will never notice that special services are being provided to some FFs. He described these 360 services as 'invisible' to the day-to-day flier. He says this should not impact UG percentages, or any of the other advertised benefits of the medallion program as, once fully rolled out, the folks that will be invited will be the ones at the top of the pile anyway. He also added that while the trial period is scheduled to run through February 2014, he doesn't anticipate the rest of us will get invites until probably mid to late 2014 once DL has had the chance to crunch the numbers and assess the impact the trial period has had. Once that happens, he expects that there will be some in this initial rollout that may be dropped from the program but those that spend in the top 5%, give or take, will likely be the ones receiving invites plus some lower spend DMs who buy high price full J tickets exclusively (this is, not surprising, the direction that DL wants to chase, embrace and pamper so that hopefully they will spend even more with the airline).
He also added folks at DL continue to be more than mildly amused at FT discussions. He said that in some internal meetings that 360 was jokingly referred to as the FT project/FT medallion, etc.
While I am in no way DYKWIA, I was highly looking forward to being the first to be able to post a 360 card/credential/website shot...will have to wait for me.
Oct 22, 2013, 10:15 pm
#95
FlyerTalk Evangelist
Join Date: Oct 2001
Location: check swarm
Programs: DL DM & 2MM, SPG/Bonvoid LT Titanium, Hyatt Globalist, $tarbucks Titanium
Posts: 14,404
Well...it's not me either...at least not yet. Still don't know what is in the package at the house from DL but I had a long chat this evening with my buddy at DL about the new program and while he was unfortunately able to confirm that I wasn't invited, he was able to provide some insights into the trial run period.
Apparently, for this initial roll out, DL did not exclusively focus on the ultra high spenders. They worked to invite a 'random' mix of the top tier DMs with 'geographical equity.' He says they tried to limit invites to those located in ATL or with minimal connections through ATL as this is one of the prime sites for car service between gates, previously referred to as Porsche pickup. Obviously, Atlantans have little need for this service and it is an exceptionally DM-rich/HVC region where they couldn't invite everyone. The initial focus is not, he says, on creating a higher 'tier' (and he says he is anti-tier terminology...he mentioned repeatedly that this was not intended to add an additional tier but to 'enhance services' provided to certain HVCs). The trial period is also focused on testing DL's system capacity to ensure that they can successfully implement this come 2014.
Interestingly, he claims that the 'average' DM will never notice that special services are being provided to some FFs. He described these 360 services as 'invisible' to the day-to-day flier. He says this should not impact UG percentages, or any of the other advertised benefits of the medallion program as, once fully rolled out, the folks that will be invited will be the ones at the top of the pile anyway. He also added that while the trial period is scheduled to run through February 2014, he doesn't anticipate the rest of us will get invites until probably mid to late 2014 once DL has had the chance to crunch the numbers and assess the impact the trial period has had. Once that happens, he expects that there will be some in this initial rollout that may be dropped from the program but those that spend in the top 5%, give or take, will likely be the ones receiving invites plus some lower spend DMs who buy high price full J tickets exclusively (this is, not surprising, the direction that DL wants to chase, embrace and pamper so that hopefully they will spend even more with the airline).
He also added folks at DL continue to be more than mildly amused at FT discussions. He said that in some internal meetings that 360 was jokingly referred to as the FT project/FT medallion, etc.
While I am in no way DYKWIA, I was highly looking forward to being the first to be able to post a 360 card/credential/website shot...will have to wait for me.
Apparently, for this initial roll out, DL did not exclusively focus on the ultra high spenders. They worked to invite a 'random' mix of the top tier DMs with 'geographical equity.' He says they tried to limit invites to those located in ATL or with minimal connections through ATL as this is one of the prime sites for car service between gates, previously referred to as Porsche pickup. Obviously, Atlantans have little need for this service and it is an exceptionally DM-rich/HVC region where they couldn't invite everyone. The initial focus is not, he says, on creating a higher 'tier' (and he says he is anti-tier terminology...he mentioned repeatedly that this was not intended to add an additional tier but to 'enhance services' provided to certain HVCs). The trial period is also focused on testing DL's system capacity to ensure that they can successfully implement this come 2014.
Interestingly, he claims that the 'average' DM will never notice that special services are being provided to some FFs. He described these 360 services as 'invisible' to the day-to-day flier. He says this should not impact UG percentages, or any of the other advertised benefits of the medallion program as, once fully rolled out, the folks that will be invited will be the ones at the top of the pile anyway. He also added that while the trial period is scheduled to run through February 2014, he doesn't anticipate the rest of us will get invites until probably mid to late 2014 once DL has had the chance to crunch the numbers and assess the impact the trial period has had. Once that happens, he expects that there will be some in this initial rollout that may be dropped from the program but those that spend in the top 5%, give or take, will likely be the ones receiving invites plus some lower spend DMs who buy high price full J tickets exclusively (this is, not surprising, the direction that DL wants to chase, embrace and pamper so that hopefully they will spend even more with the airline).
He also added folks at DL continue to be more than mildly amused at FT discussions. He said that in some internal meetings that 360 was jokingly referred to as the FT project/FT medallion, etc.
While I am in no way DYKWIA, I was highly looking forward to being the first to be able to post a 360 card/credential/website shot...will have to wait for me.
Oct 22, 2013, 11:57 pm
#96
FlyerTalk Evangelist
Join Date: May 2001
Location: Southern California/In the air
Programs: DL
Posts: 10,382
Any educated guesses out there on what spend would put one in the top 5% or so of revenue?
Oct 23, 2013, 7:26 am
#97
Join Date: Jul 2011
Location: ATL
Programs: Delta DM, 4MM, SC, AmEx Reserve, UA Plat, SPG/Marriott Platinum, Hertz Gold
Posts: 2,383
Oct 23, 2013, 7:36 am
#98
FlyerTalk Evangelist
Join Date: Oct 2011
Location: Anywhere I need to be.
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Posts: 16,046
One could say that mean=DL average RASM if it were normally distributed, but we don't know that, and even if we did, we don't know sigma.
I think it could be seen more as a binomial distribution myself with one node (average discounted Y buyers) comprising a larger percentage of flyers, with a second (last minute Y buyers, those who always buy F) in the second.
Last edited by AA_EXP09; Oct 23, 2013 at 8:30 am Reason: third sentence
Oct 23, 2013, 7:58 am
#99
Suspended
Join Date: Dec 2010
Location: LAX
Programs: DM
Posts: 1,067
I still believe $50k MQD's will have you in the top 1% of Delta travelers, that's north of 75K retail send and in todays economy, a lot of money on travel.
Oct 23, 2013, 11:25 am
#100
Join Date: Dec 2010
Location: STL
Programs: DL DM, UA PS, MR Plt, A-Club Plt, HH G, Avis First
Posts: 272
So I finally found the 360 business card that I was handed while being escorted between gates in MSP.
Like I said before, this happened over a month ago and I wish I would have asked more questions. Maybe I will know more in the future, but as of now this is all I have.
Like I said before, this happened over a month ago and I wish I would have asked more questions. Maybe I will know more in the future, but as of now this is all I have.
Oct 23, 2013, 1:08 pm
#101
Join Date: Dec 2000
Location: MA
Programs: DL DM/2MM Marriott Platinum, HH Diamond,
Posts: 8,907
So the folks at DL are "more than mildly amused" by our FT discourse... why do I not find that amusing?
Oct 23, 2013, 2:05 pm
#102
Join Date: Jul 2003
Location: SRQ
Posts: 2,168
If one ever questioned "us vs. them" mentality, this pretty much confirms it.
Oct 23, 2013, 2:29 pm
#103
Join Date: Jul 2011
Location: ATL
Programs: Delta DM, 4MM, SC, AmEx Reserve, UA Plat, SPG/Marriott Platinum, Hertz Gold
Posts: 2,383
Pain in the rear may not even be the best description. My contact at DL is often very respectful of the contributors here and the data that they are able to mine from FT without needing to pay to host their own focus groups. I take this more recent comment at no more than face value that they get a kick out of these discussions and get some enjoyment knowing that they are thinking of this board when they are considering "enhancements" to SMs.
Oct 23, 2013, 5:05 pm
#104
Join Date: Nov 2006
Location: SLC & NYC
Programs: Diamond Medallion, Delta Million Miler, Hyatt Globalist
Posts: 674
Oct 23, 2013, 6:32 pm
#105
Suspended
Join Date: Jun 2011
Location: NYC
Programs: Fly paid F and J. AA EXP. DL PM.
Posts: 407