Delta360 for HVC DM's
Apr 30, 2014, 6:47 am
#181
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Join Date: Aug 2010
Location: DCA
Programs: UA US CO AA DL FL
Posts: 50,262
50 in the air is likely b.s. and suggests that the DL employee was repeating water cooler gossip. But, the fact is that HVC's are not necessarily frequent flyers. Rather, they are the people who control large chunks of corporate spend.
The CFO who handles the DL corporate discount negotiation may fly twice a year, but controls $Millions in paid fares. That is an HVC and when that person flies, needs to be taken care of.
The CFO who handles the DL corporate discount negotiation may fly twice a year, but controls $Millions in paid fares. That is an HVC and when that person flies, needs to be taken care of.
Apr 30, 2014, 8:13 am
#182
Join Date: Jan 2010
Programs: AA Plat 2MM/UA G MM/DL MM DM 2015/BA Silver/Hyatt Diamond
Posts: 3,103
If we just look at long haul international flights, there are probably more than fifty of them in the air at almost any time. So that would be less than one Delta360 per flight versus maybe typically ten DMs for many routes. Then we need to further reduce the numbers by way more than half because most DL flights are domestic, not international (although HVCs might be more likely to fly premium cabin international than expensive domestic tickets).
To try another back of the envelope estimate of the target number, depending on whether "flying at any one time" means literally up in the air or includes connection times, IROPs handling, etc., 50 at one time might mean 200 unique individuals departing each day (not that the average flight is six hours but there aren't many domestic flights in the middle of the night, etc. so that flights aren't evenly distributed in time). If a typical Delta360 person travels once a week (not one RT), that would be 1400 spots in the program. So we're looking at less than 5% of DMs or about several thousand people. That should allow for an awful lot of special personalized service.
Does anyone know or want to guess how the numbers/percentages would compare to DL's old white envelope program?
To try another back of the envelope estimate of the target number, depending on whether "flying at any one time" means literally up in the air or includes connection times, IROPs handling, etc., 50 at one time might mean 200 unique individuals departing each day (not that the average flight is six hours but there aren't many domestic flights in the middle of the night, etc. so that flights aren't evenly distributed in time). If a typical Delta360 person travels once a week (not one RT), that would be 1400 spots in the program. So we're looking at less than 5% of DMs or about several thousand people. That should allow for an awful lot of special personalized service.
Does anyone know or want to guess how the numbers/percentages would compare to DL's old white envelope program?
Apr 30, 2014, 8:54 am
#183
Join Date: Jun 2005
Location: Huntsville, AL
Programs: DL DM 1.929MM, Hilton Lifetime Diamond, IHG Platinum, Avis CHM, Marriott Titanium (lifetime gold)
Posts: 7,860
FYI, just an interesting note that I hadn't read elsewhere: I was speaking to a DL exec the other day, and they mentioned that they're going to start an entirely new tier that is published and publicized to ALL of their employees called Executive Diamond or Diamond Executive. Going to be spend-based by market, and the goal is to keep it exclusive enough that they will have no more than 50 or so of these customers flying at any one time, systemwide.
Speaking of which, our favourite Triple D has been kinda quiet lately.
David
Apr 30, 2014, 9:15 am
#184
Join Date: Aug 2003
Location: Washington,DC
Posts: 1,822
I heard a very interesting response from an AA agent in the First Class lounge this week. Due to IRROPS, we were given another flight's equipment. We were delayed by 3 hours and their flight was rescheduled to the following morning. Naturally, there was a huge queue at the GA desk with reroutes, taxi and hotel vouchers, etc. Since things were moving pretty slowly, I saw a gentleman get quite impatient and he asked the agent if there was anyone who was dedicated to helping CK customers. She responded that they treat CS customers the same as EXP. I would imagine she misspoke but that would be something...
I was CK on AA for 3 years and received benefits equal to my Lifetime Platinum status. I was below EXP on the Upgrade list. CK really helped during IRROPS or tight connections but was no value on upgrades. It was all about making the travel experience easier (escorts through security/golf carts gate to gate etc) After 3 years I lost it. I don't know why the CK person above didn't just call the special CK number - I doubt he was really CK
CK is typically for folks that "control" spend. Our AA sales rep said 1 CK membership per $2 Million Spend. Also I was told if you spent individually $50K then you may be offered it. (my spend was less than $10K)
Delta obviously has a higher threshold of individual spend to be Delta360 - I wonder what it is?
Jun 19, 2014, 11:28 am
#185
Join Date: Nov 2012
Location: ATL
Programs: Bonvoy Ambassador, Hyatt Globalist, Hilton Gold, AA EXP, UA Silver, former DL DM
Posts: 2,001
At the #insidedelta media event this week, DL stated they have about 450 Delta 360 passengers per day (see http://twitter.com/DailyTravelTips/s...26543053225984). That seems in line with the 50 customers "flying at any one time" data point from stratofortress.
Jun 19, 2014, 12:29 pm
#186
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At the #insidedelta media event this week, DL stated they have about 450 Delta 360 passengers per day (see http://twitter.com/DailyTravelTips/s...26543053225984). That seems in line with the 50 customers "flying at any one time" data point from stratofortress.
Does anyone know the approximate fraction of UA 1Ks that are in GS in any given year?
Aug 1, 2014, 1:35 pm
#187
Join Date: Jul 1999
Location: SAF, DCA, and TYS
Programs: AA CK, National VIP, Hyatt Globalist, DL Diamond & MM, UA 1K
Posts: 81
I just noticed that when I log in to Skymiles it says Diamond Medallion | Delta 360. I never received any invitation or notification?
Last edited by sqw; Aug 1, 2014 at 1:46 pm
Aug 1, 2014, 2:36 pm
#189
Join Date: Sep 2010
Location: Chicago
Programs: Hyatt Glob; UA 1K; BonVoyage LTT (RIP SPG); HH Dia; JX Insighter
Posts: 1,643
I want to say the target number I've heard thrown around previously was 2% of 1K. The anecdotal evidence is also in the $30-$50k annual spend range as a minimum, and/or 50k BIS on UA metal in paid international premium cabins. There hasn't, to my knowledge, been anything published, and some people of course meet those numbers and miss it, while others fall short and get it.
Aug 21, 2014, 10:26 am
#190
Join Date: Dec 2012
Location: Gaithersburg, MD
Programs: DL Diamond, Alaska 75K, AA EP, Marriott Amb, Hertz PC, UA silver, BA Bronze
Posts: 13
MQDs?
How many MQDs did you have when you became 360? I understand there is no clear threshold #, but at least it would be an indication. I'm currently a 43k MQDs and still only a lowly DM...
Aug 21, 2014, 12:18 pm
#191
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Posts: 100,417
I want to say the target number I've heard thrown around previously was 2% of 1K. The anecdotal evidence is also in the $30-$50k annual spend range as a minimum, and/or 50k BIS on UA metal in paid international premium cabins. There hasn't, to my knowledge, been anything published, and some people of course meet those numbers and miss it, while others fall short and get it.
Aug 21, 2014, 12:32 pm
#192
Join Date: Sep 2010
Location: Chicago
Programs: Hyatt Glob; UA 1K; BonVoyage LTT (RIP SPG); HH Dia; JX Insighter
Posts: 1,643
GS on UA depends partly on where you're located. Anecdotal evidence suggests that more spend is required if you're located at a hub. There are also executives and those who control big travel budgets what are invited into GS even though they don't seem to meet the normal criteria. Maybe it's comped for celebrities too.
Based on reports here and their financials, they're not doing a particularly good job of it.
Aug 21, 2014, 1:46 pm
#193
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Posts: 100,417
Right. There's no one set criteria by which anyone can look at and know that meeting it means making GS. It's also used, as you say, to comp travel "influencers" (execs, corp travel heads, etc.) as a means of pushing business spend there.
Based on reports here and their financials, they're not doing a particularly good job of it.
Based on reports here and their financials, they're not doing a particularly good job of it.
Oct 2, 2014, 2:27 pm
#194
Join Date: Mar 2010
Location: NY, USA
Programs: Virgin Gold, BA Gold, United Premier
Posts: 8
Just got my invite to Delta 360 today. I have only been a Delta flyer for 4 years (previously one world). This year I am at 200k MQM (approx. 25k rollover) on 80 MQS but with nearly $65k MQD.
I fly out of NY so maybe that has something to do with relatively low threshold. No details as to what's different beyond what's been shared before (proactive day of flight monitoring, help with tight connections, and a new number to call on ((yet to be received) Medallion card.
I am looking forward to seeing what impact/ service change I will see
I fly out of NY so maybe that has something to do with relatively low threshold. No details as to what's different beyond what's been shared before (proactive day of flight monitoring, help with tight connections, and a new number to call on ((yet to be received) Medallion card.
I am looking forward to seeing what impact/ service change I will see
Oct 2, 2014, 3:02 pm
#195
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Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.3MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
Posts: 100,417
Just got my invite to Delta 360 today. I have only been a Delta flyer for 4 years (previously one world). This year I am at 200k MQM (approx. 25k rollover) on 80 MQS but with nearly $65k MQD.
I fly out of NY so maybe that has something to do with relatively low threshold. No details as to what's different beyond what's been shared before (proactive day of flight monitoring, help with tight connections, and a new number to call on ((yet to be received) Medallion card.
I am looking forward to seeing what impact/ service change I will see
I fly out of NY so maybe that has something to do with relatively low threshold. No details as to what's different beyond what's been shared before (proactive day of flight monitoring, help with tight connections, and a new number to call on ((yet to be received) Medallion card.
I am looking forward to seeing what impact/ service change I will see