New United Ad Campaign: “Good Leads The Way” & branding / website changes
May 16, 2022, 11:00 am
#16
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May 16, 2022, 11:08 am
#17
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I always have great customer service interactions especially around schedule changes and IRROPS. In my interactions they nail it.
May 16, 2022, 11:09 am
#18
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What if UA figured out how much better they could do if all the passengers got off a flight and told friends/family, "Gee, that pretty good food on the plane today". Nah....
But we got "150 different pieces of video, digital, social and out-of-home content" to chew on....
But we got "150 different pieces of video, digital, social and out-of-home content" to chew on....
Last edited by IAH-OIL-TRASH; May 16, 2022 at 11:19 am
May 16, 2022, 11:21 am
#19
Join Date: Jun 2004
Posts: 690
Meh. Good. Leaves me flat. Why not Greatness Leads the Way? Or Excellence in All Things? Or Passengers, United, the World.
That was with 10 seconds of thought. Any of them could be used to draw a line from doing good in the world, which is apparently the virtue they wish to signal, to providing world-class service, which one can only hope they are trying to inspire their staff to provide.
Seriously, United, a campaign about Good is not good enough.
Every morning when I drop my kids off at school, I have them repeat to me that, "today, I will do my very best." United's marketing team appears to have missed that message.
That was with 10 seconds of thought. Any of them could be used to draw a line from doing good in the world, which is apparently the virtue they wish to signal, to providing world-class service, which one can only hope they are trying to inspire their staff to provide.
Seriously, United, a campaign about Good is not good enough.
Every morning when I drop my kids off at school, I have them repeat to me that, "today, I will do my very best." United's marketing team appears to have missed that message.
May 16, 2022, 11:49 am
#22
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Looks like a lot of appeasement marketing instead of focusing on the passenger experience.
Most large companies are already environmentally aware and continue to have an inclusive and diverse workforce.
What about the paying customer being the focus?
They missed the mark here.
Most large companies are already environmentally aware and continue to have an inclusive and diverse workforce.
What about the paying customer being the focus?
They missed the mark here.
May 16, 2022, 12:16 pm
#24
Join Date: Apr 2015
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My interpretation of this campaign is a little different than most posted above. I think United is trying to signal to employees, fliers, shareholders (past, current & potential future) that they value "good", not meaning "adequacy", but meaning "moral good". I think the implication is that United values things beyond just dollars & cents, the physical realities of flying, etc. Whether this is a good (lolz) idea or not remains to be seen. But the criticism that United should be talking about "greatness" & not "good" is, I think, missing the point of this campaign. Again, whether this is a good idea (in both senses) I am not taking any position on.
May 16, 2022, 12:20 pm
#25
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May 16, 2022, 12:20 pm
#26
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https://www.jdpower.com/business/pre...sfaction-study
May 16, 2022, 12:33 pm
#27
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I apologize for being imprecise in my language. I should've use "customer satisfaction" because I was referring to this J.D Power press release:
https://www.jdpower.com/business/pre...sfaction-study
https://www.jdpower.com/business/pre...sfaction-study
May 16, 2022, 1:02 pm
#29
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My interpretation of this campaign is a little different than most posted above. I think United is trying to signal to employees, fliers, shareholders (past, current & potential future) that they value "good", not meaning "adequacy", but meaning "moral good". I think the implication is that United values things beyond just dollars & cents, the physical realities of flying, etc. Whether this is a good (lolz) idea or not remains to be seen. But the criticism that United should be talking about "greatness" & not "good" is, I think, missing the point of this campaign. Again, whether this is a good idea (in both senses) I am not taking any position on.
Yes it is an ESG emotional tie-in for customers, employees and other stakeholders, focused on being and doing good in the communities they reside.
WN overdoes it with the LUV and heart stuff.
Lets see how it plays out.
.
Last edited by uastarflyer; May 16, 2022 at 1:10 pm