Last edit by: WineCountryUA
United Airlines Announces MileagePlus Miles Never Expire
Airline continues to make improvements to its award-winning MileagePlus loyalty program
CHICAGO, Aug. 28, 2019
-- United Airlines announced that effective immediately, MileagePlus award miles never expire, giving members a lifetime to use miles on flights, experiences, hotels and more.
"We want to demonstrate to our members that we are committing to them for the long-haul and giving customers a lifetime to use miles is an exceptionally meaningful benefit," said Luc Bondar, vice president of loyalty and president of MileagePlus at United. "Our MileagePlus program provides customers more ways to earn and use miles than any other U.S. airline. More customers used miles to book award trips in 2018 than in any year before, and we expect with today's announcement that even more will use miles to travel the world in the years to come."
Airline continues to make improvements to its award-winning MileagePlus loyalty program
CHICAGO, Aug. 28, 2019
-- United Airlines announced that effective immediately, MileagePlus award miles never expire, giving members a lifetime to use miles on flights, experiences, hotels and more.
"We want to demonstrate to our members that we are committing to them for the long-haul and giving customers a lifetime to use miles is an exceptionally meaningful benefit," said Luc Bondar, vice president of loyalty and president of MileagePlus at United. "Our MileagePlus program provides customers more ways to earn and use miles than any other U.S. airline. More customers used miles to book award trips in 2018 than in any year before, and we expect with today's announcement that even more will use miles to travel the world in the years to come."
United announces "MileagePlus Miles Never Expire" (effective immediately 28 Aug 2019)
#76
Join Date: Sep 2004
Location: The World!!!
Programs: Some of them not all ...
Posts: 1,532
Let's face it: this is United's BIG RESPONSE to the fact that every other rewards card (Amex Blue, Gold, Plat; Chase Freedom, Sapphire, Ink) is eating their lunch. I used to run up around $100K/year on the UA Club Card. Now it's about $2K. UA did their survey and everybody told them they don't want worthless miles at a low earn-rate. So instead of maintaining the miles' value or increasing the earnings rate, they did this pathetic measure. It's not going to work. I'm surprised they're that obtuse.
#77
FlyerTalk Evangelist
Join Date: Oct 2001
Location: Austin, TX
Posts: 21,412
You do realize that the Explorer Card actually includes "miles won't expire" as a perk, right?
So your suggestion is that they're trying to catch up to the competition by removing a feature? That doesn't pass the sniff test, even for UA marketing. Whatever their rationale is, it's not trying to catch up to other rewards cards.
#79
Join Date: Aug 2001
Location: SFO/SJC
Programs: UA 1K & 2MM, Bonvoy Titanium & LTP, HH Gold, Accor Silver, Hertz PC, Avis PC
Posts: 2,350
There will always be future devaluation. Almost by definition. I'm not sure this announcement accelerates that in any particular way. UA can, per my understanding, estimate likely redemption, and thus not have to carry 100% liability on the books for the miles. So given the devaluation and award scarcity that has already occurred, a charitable view might be that they've crunched numbers for a while, seen that they can look good for little cost, and taken the plunge. It's not entirely implausible that a corporation once in a while does something that's positive for its customers, right?
All that bubbling optimism aside, I'm under no illusion that the longer I keep my miles, the less they will be worth. Any post-1K leisure travel in a given year will be on miles, and once I reach 2MM (60K to go), I may not even bother striving for 1K. Have to enjoy the travel you do, not the travel you might do in the future.
All that bubbling optimism aside, I'm under no illusion that the longer I keep my miles, the less they will be worth. Any post-1K leisure travel in a given year will be on miles, and once I reach 2MM (60K to go), I may not even bother striving for 1K. Have to enjoy the travel you do, not the travel you might do in the future.
#80
Join Date: Feb 2010
Location: New Jersey
Programs: UA MM 1K, AA MM Gold, Marriott LT Platinum
Posts: 3,236
The dynamic award pricing and doing away with the close-in fees (making the 1K no-fee redeposit benefit less valuable) were bigger deals. Yes, this does save a few $5 gift card exchange charges every year and a half for family who earn the occasional miles on paid tickets, but mostly fly on my miles.
#81
Join Date: Oct 2009
Programs: UA 1K, Hilton ♦ , Hyatt Carbonado, Wyndham ♦, Marriott PE, "Stinking Bum" elsewhere.
Posts: 5,000
#82
Join Date: Apr 2007
Location: SEA
Programs: UA Plat, AS MVP, HH Gold, MR Gold
Posts: 1,848
I saw this on Bloomberg TV this morning. For a minor change to a loyalty program rule like this to be released there, someone has to think it affects a stock: I like the idea this is motivated by Chase. I'm certainly seeing more and more of my spend move away from the MP Platinum, as it doesn't offer much value once I get the PQM (and I can't see much value at all in MP cards that don't have this legacy feature).
As the value of MP Miles falls, then other points, or even cash back, cards start to look more appealing. That said, my MP miles this year again got the family to Europe for a summer holiday (at saver economy rates), so I'm not making any chances yet!
This'll help me worry less about my kids' miles expiring, but doesn't provide much reassurance about the value of my miles.
As the value of MP Miles falls, then other points, or even cash back, cards start to look more appealing. That said, my MP miles this year again got the family to Europe for a summer holiday (at saver economy rates), so I'm not making any chances yet!
This'll help me worry less about my kids' miles expiring, but doesn't provide much reassurance about the value of my miles.
#83
Join Date: Dec 2007
Location: SFO
Programs: UA 1MM, Marriott LTP, Hilton Gold, Hyatt Explorist, Hertz PC
Posts: 1,003
One point I want to make is that Delta could delete one’s account for lack of activities (anecdotally 2 years). So lifetime miles are never lifetime miles.
#85
Join Date: Feb 2008
Programs: 6 year GS, now 2MM Jeff-ugee, *wood LTPlt, SkyPeso PLT
Posts: 6,526
Never, never, never underestimate UA's inability to judge what consumers buy on, or what it takes to keep them loyal. 5 years of "changes you will like" + loss of PRASM/yeild and underperformance should have disabused anyone of the idea that United is a well run consumer brand.
+1
#87
Join Date: Oct 2015
Location: SFO
Programs: UA GS 1MM / Hilton Diamond / Bonvoy Gold / Hertz PC
Posts: 396
Let's face it: this is United's BIG RESPONSE to the fact that every other rewards card (Amex Blue, Gold, Plat; Chase Freedom, Sapphire, Ink) is eating their lunch. I used to run up around $100K/year on the UA Club Card. Now it's about $2K. UA did their survey and everybody told them they don't want worthless miles at a low earn-rate. So instead of maintaining the miles' value or increasing the earnings rate, they did this pathetic measure. It's not going to work. I'm surprised they're that obtuse.
#89
Moderator: United Airlines
Join Date: Jun 2007
Location: SFO
Programs: UA Plat 1.995MM, Hyatt Discoverist, Marriott Plat/LT Gold, Hilton Silver, IHG Plat
Posts: 66,856