Old (Classic) Slogan, "Come Fly the Friendly Skies Again", Returns to the New UNITED.
Sep 20, 2013, 9:27 am
#76
Join Date: Dec 2002
Location: Long Island, NY
Programs: United 1K, AA Plat Exec, DL Plat, Marriott Titanium Lifetime Elite, Hilton Gold, Hyatt Globalist
Posts: 1,872
Sep 20, 2013, 9:28 am
#78
Join Date: Jul 2005
Posts: 2,324
I like the campaign (and know I will be attacked for my opinion). This helps re-build the brand and allows United to promote areas where it adds value for frequent fliers (network, mainline hard product, employees) under a common tag line. As noted in the article, this is aspirational and there is real risk under delivers (as opposed to Delta, which literally has to not climb to fail at delivering on its tag line).
It is disappointiong (but not unexpected) that so many are quick to disparage new branding - the very thing they've been demanding for so long.
It is disappointiong (but not unexpected) that so many are quick to disparage new branding - the very thing they've been demanding for so long.
Oh please...and stop trying to be "dissapointed". You spent some time lecturing us on how TV advertisements were a waste of money, UAL's strategy of minimal advertising was prudent, yada yada yada. Now you come here and speak of the "aspirational" benefits of this? I guess you weren't prudent to all of the senior leaderships plans like you thought, huh?
I'm dissapointed to see so many quickly doing their best to discredit anybody who dare not like anything the company does and label them as some sort of vendetta filled hater who can't like anything the company does! Sorry, this is a two way street.
As for me, you can count me down as happy UAL is finally doing something positive, and spending some major ad $$.
Sep 20, 2013, 9:29 am
#79
Join Date: Aug 2006
Location: Minneapolis, MN (MSP)
Programs: DL DM, UA 1K MM, Subway Club Member
Posts: 1,988
Already in discussion:
http://www.flyertalk.com/forum/unite...ew-united.html
Sep 20, 2013, 9:30 am
#80
Company Representative, United Airlines
Join Date: May 2006
Location: Chicago, Houston, or somewhere in between
Posts: 2,176
United Hub Now Updated
Hi everyone,
Thanks for your (always honest!) feedback on our new ad campaign. As promised, we've posted much more information at this link on the United Hub, including additional videos and more background on the campaign. We'll also issue a news release in the next few minutes. Enjoy!
Aaron Goldberg
Sr. Manager - Customer Experience Planning
United Airlines
Thanks for your (always honest!) feedback on our new ad campaign. As promised, we've posted much more information at this link on the United Hub, including additional videos and more background on the campaign. We'll also issue a news release in the next few minutes. Enjoy!
Aaron Goldberg
Sr. Manager - Customer Experience Planning
United Airlines
Sep 20, 2013, 9:31 am
#82
FlyerTalk Evangelist
Join Date: Jan 2012
Location: Northern Calif./Eastern Ida.
Programs: Amethyst Premier Plutonium Medallion
Posts: 20,645
It's just their new ad campaign.
Already in discussion:
http://www.flyertalk.com/forum/unite...ew-united.html
Already in discussion:
http://www.flyertalk.com/forum/unite...ew-united.html
Sep 20, 2013, 9:32 am
#83
Join Date: Aug 2006
Location: Minneapolis, MN (MSP)
Programs: DL DM, UA 1K MM, Subway Club Member
Posts: 1,988
Details now posted on the "Hub". http://www.flyertalk.com/forum/unite...ew-united.html
A quick scan leads me to believe there are no substantive product changes. Just an announcement of their ads and reannouncement of the last few months of news (wi-fi, new routes, UC club beer, etc).
A quick scan leads me to believe there are no substantive product changes. Just an announcement of their ads and reannouncement of the last few months of news (wi-fi, new routes, UC club beer, etc).
Sep 20, 2013, 9:34 am
#84
FlyerTalk Evangelist
Join Date: Jan 2012
Location: Northern Calif./Eastern Ida.
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Sep 20, 2013, 9:35 am
#85
Join Date: Nov 2010
Location: DEN
Programs: UA 1K, AA EXP, WN A+, Marriott LT
Posts: 893
There were a lot of rumors on here about United waiting to launch a major new ad campaign in conjunction with a new website launch. The campaign is here...does that mean we'll get a new website soon?
Sep 20, 2013, 9:35 am
#86
FlyerTalk Evangelist
Join Date: May 2001
Posts: 10,971
I have to say that service does seem to be improving - it might not be as obvious with routine stuff but it does seem when things go wrong, they really do go the extra mile to make things right.
Of course, a lot of the time things go wrong because of UA
I had a VDB in July then and an LH paper upgrade certificate fiasco recently, in both situations, they really went out of their way to accommodate. It seems the first line employees are empowered and getting it and that is exactly what the airline needs.
The commercials are cool - especially the one with the taxis - I think it would resonate a lot with the global travellers some of us are. However, It thought Jeff said it was like a ballet - he didn't say anything about an orchestra
Of course, a lot of the time things go wrong because of UA
I had a VDB in July then and an LH paper upgrade certificate fiasco recently, in both situations, they really went out of their way to accommodate. It seems the first line employees are empowered and getting it and that is exactly what the airline needs.
The commercials are cool - especially the one with the taxis - I think it would resonate a lot with the global travellers some of us are. However, It thought Jeff said it was like a ballet - he didn't say anything about an orchestra
Last edited by username; Sep 20, 2013 at 9:57 am
Sep 20, 2013, 9:36 am
#87
Join Date: Dec 2007
Location: Las Vegas
Programs: DL Platinum, AA Lifetime Gold, Hilton Diamond, Marriott Platinum, Radisson Premium
Posts: 6,638
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 7_0 like Mac OS X) AppleWebKit/537.51.1 (KHTML, like Gecko) Version/7.0 Mobile/11A465 Safari/9537.53)
"wifi-friendly"--- This is an insult because its not even remotely close to the truth
"wifi-friendly"--- This is an insult because its not even remotely close to the truth
Sep 20, 2013, 9:36 am
#88
Join Date: Mar 2012
Location: PBI / FLL / YUL
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Sep 20, 2013, 9:40 am
#90
FlyerTalk Evangelist
Join Date: Sep 2008
Location: Jersey Shore/YYZ
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compare puzzle on twitter to image describing ad campaign here: https://hub.united.com/en-us/Pages/default.aspx
Are you now agreeing with us, or sticking with the "changes you will like" mantra?