"Flying Colors" Identity Theme Going Away? Upcoming New Livery...
Apr 6, 2007, 4:58 pm
#91
Join Date: Jan 2007
Posts: 38
i quite like the plane. very sharp.
the signage...i think it'll grow on me. purtists will prolly hate it.
but i likey.
the signage...i think it'll grow on me. purtists will prolly hate it.
but i likey.
Apr 6, 2007, 5:02 pm
#92
In memoriam
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Apr 6, 2007, 5:14 pm
#93
Join Date: Nov 2002
Location: Daytona Beach
Posts: 586
It's butt ugly, IMO.
Apr 6, 2007, 5:15 pm
#94
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Apr 6, 2007, 5:16 pm
#95
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Yeah, I think DL does re-branding new livery. I am really like it a lot. I can't wait to come out from paint shop. I know what is mostly best time for DL is repainted all DL aircraft to became a new livery but, I can't tell you why it is good possibility more entire time from DL. Let's do it after DL is emerge from bankruptcy in end of April. I surely hope DL will keep owe money but, don't let losing the money.
Last edited by N830MH; Apr 6, 2007 at 6:28 pm
Apr 6, 2007, 5:53 pm
#96
Join Date: Mar 2006
Posts: 30
That did'nt last too long. Delta must have voiced their concern, those pictures are now pulled.
Apr 6, 2007, 6:01 pm
#97
Join Date: Jan 2007
Posts: 38
yoink!
(and i feel like a dork...i didn't realize it was a li'l model...)
(and i feel like a dork...i didn't realize it was a li'l model...)
Last edited by SNAf/a; Apr 6, 2007 at 8:28 pm
Apr 6, 2007, 6:47 pm
#98
Join Date: Dec 2000
Location: MA
Programs: DL DM/2MM Marriott Platinum, HH Diamond,
Posts: 8,907
The pictures are gone! Another case of premature evacuation! Anyone have it stored somehow to show the rest of us?
Apr 6, 2007, 7:13 pm
#101
Join Date: Mar 2006
Location: SFO
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The next time I am sitting in DL first and holding a plastic cup in my hand as if I'm at a frat party, I'll think to myself, "Well, at least they have new livery, it's just that I can't see it from where I'm sitting."
Apr 6, 2007, 7:51 pm
#102
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...I don't know why this is bothering me so much, but it seems few-to-none here seem to be aware of the livery's actual name: Colors In Motion.
That said, whatever iteration of the Widget they bring back, pleeeeaaaase take a page from UA's advertisement success and bring back; and keep Adiemus as DL's official theme song!!!
That said, whatever iteration of the Widget they bring back, pleeeeaaaase take a page from UA's advertisement success and bring back; and keep Adiemus as DL's official theme song!!!
Apr 6, 2007, 7:59 pm
#103
Moderator: Hilton Honors forums
Join Date: Dec 2002
Location: Marietta, Georgia, United States
Posts: 25,000
You know what?
As critical as I am, I actually like the look of the new livery at first glance on the tail, anyway.
The sideways widget is actually pointing in the direction in which an airplane or an aircraft of Delta Air Lines would take off.
Get it?!?
Unfortunately, on one side of the tail, it points in a similar direction as the small triangle points in the Northwest Airlines logo device.
I never was crazy about the current Delta Air Lines logotype. It is a bold version of a cross between the ITC Cheltenham and New Century Schoolbook typefaces, yet with thick Bodoni-like serifs. My first impression of it was that it was very uninspiring or, dare I say, boring and that opinion never changed.
To me, the split burgundy-ish red Delta device is reminiscent of when Apple Computer removed its trademark rainbow colors from its device to a solid color usually, white but sometimes blue, sometimes gray. The Apple device is clean and bold. Apple Computer never looked back. Now, when I see the old rainbow Apple, it looks dated.
Also, Apple Computer changed their logotype from a dated 1970s-style font called Motter Tektura to their own version of ITC Garamond Condensed to a crisp, modern-style typeface which one can view at www.apple.com.
I do not particularly care for the look of the new sans-serif Delta logotype, but it certainly is better than the current one, in my opinion.
It appears to me that Delta Air Lines is attempting to emulate Apple Computer, aiming for a similar revitalization that Apple Computer went through. The new look imparts to me that their market is mid- to high-end when compared to the competition similar to the success of Apple Computer today. Remember, like Delta Air Lines, Apple Computer almost faced extinction at one time.
Overall, although I think it could use some improvement, I think it works. Ill also speculate that I could have done the job with similar or better results at far less cost to Delta Air Lines than what this design refresh must have cost them.
I will bet that the new logo device will appear in full color on the napkin served with your drink on-board the aircraft, as well as in Sky magazine, on the in-flight entertainment, on the name tag of every flight attendant and pilot, and on your safety card in the seat pocket in front of you, amongst other places aboard the aircraft.You do not think that I would let that one get by me, do you?!?
You are such a troublemaker, RobertS975 and you and I have posted to the Delta forum long enough for you to know that that is definitely not a personal attack!
As critical as I am, I actually like the look of the new livery at first glance on the tail, anyway.
The sideways widget is actually pointing in the direction in which an airplane or an aircraft of Delta Air Lines would take off.
Get it?!?
Unfortunately, on one side of the tail, it points in a similar direction as the small triangle points in the Northwest Airlines logo device.
I never was crazy about the current Delta Air Lines logotype. It is a bold version of a cross between the ITC Cheltenham and New Century Schoolbook typefaces, yet with thick Bodoni-like serifs. My first impression of it was that it was very uninspiring or, dare I say, boring and that opinion never changed.
To me, the split burgundy-ish red Delta device is reminiscent of when Apple Computer removed its trademark rainbow colors from its device to a solid color usually, white but sometimes blue, sometimes gray. The Apple device is clean and bold. Apple Computer never looked back. Now, when I see the old rainbow Apple, it looks dated.
Also, Apple Computer changed their logotype from a dated 1970s-style font called Motter Tektura to their own version of ITC Garamond Condensed to a crisp, modern-style typeface which one can view at www.apple.com.
I do not particularly care for the look of the new sans-serif Delta logotype, but it certainly is better than the current one, in my opinion.
It appears to me that Delta Air Lines is attempting to emulate Apple Computer, aiming for a similar revitalization that Apple Computer went through. The new look imparts to me that their market is mid- to high-end when compared to the competition similar to the success of Apple Computer today. Remember, like Delta Air Lines, Apple Computer almost faced extinction at one time.
Overall, although I think it could use some improvement, I think it works. Ill also speculate that I could have done the job with similar or better results at far less cost to Delta Air Lines than what this design refresh must have cost them.
You are such a troublemaker, RobertS975 and you and I have posted to the Delta forum long enough for you to know that that is definitely not a personal attack!
Last edited by Canarsie; Apr 6, 2007 at 8:13 pm
Apr 6, 2007, 8:02 pm
#105
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WOW 
If that is it, Im very sad. The widget looks weird on its side and everything else looks so bland. Looks more like a low-budget charter carrier than a major world player like Delta.
If that is it, Im very sad. The widget looks weird on its side and everything else looks so bland. Looks more like a low-budget charter carrier than a major world player like Delta.