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"Flying Colors" Identity Theme Going Away? Upcoming New Livery...

"Flying Colors" Identity Theme Going Away? Upcoming New Livery...

 
Old Mar 8, 07, 10:42 am
  #61  
 
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Originally Posted by IceTrojan View Post
I mean, EK, hasn't hit the mainstream yet. It probably will, because of swift growth and profitability. But not yet..
Maybe not in the mainstream of the US (EK only started flying to the US not too long ago and only to JFK) but EK has a helluva lot more name recognition all over Asia, Africa, Australia, and Europe than even many of the legacy US carriers!

Originally Posted by IceTrojan View Post
As soon as I can walk down the street, ask 10 random people who they would want to fly to Dubai on, and have just one of them say EK... then maybe.
Well, if you questioned the 10 people on Main Street Smalltown USA, you will get "Where's Doo-what?" from now until 2015 and beyond.
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Old Mar 8, 07, 7:11 pm
  #62  
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Actually, I think you would get something like "I don't want to go there. There is a war going on and people are getting killed left and right".
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Old Mar 29, 07, 10:39 pm
  #63  
 
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Just heard that Mid-April the new Scheme will be revealed, along with a few other things.
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Old Mar 30, 07, 9:16 am
  #64  
 
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Originally Posted by iCorpRoadie View Post
Just heard that Mid-April the new Scheme will be revealed, along with a few other things.
Says who?

(am I alone in saying that I kind of liked the old scheme before flying colors? it was a little retro the way the nose was painted, and the tail was simple and clean.)
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Old Mar 30, 07, 10:56 am
  #65  
 
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Originally Posted by DAYflier View Post
Says who?

(am I alone in saying that I kind of liked the old scheme before flying colors? it was a little retro the way the nose was painted, and the tail was simple and clean.)
CEO, a DVD was sent to all employees and family members outlying all the new changes upon emergence, this was one of the things touched on at the end of the dvd.
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Old Apr 1, 07, 2:18 pm
  #66  
 
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I know a few of the people at the ad agency who Delta switched to late last year - they handled all the Song work, and they're crazy smart.

I suspect that whatever the rebranding will be will be quite compelling, and I'm sure the return of the widget is a first step towards that.
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Old Apr 1, 07, 2:20 pm
  #67  
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Originally Posted by BostonGuy View Post
I know a few of the people at the ad agency who Delta switched to late last year - they handled all the Song work, and they're crazy smart.

I suspect that whatever the rebranding will be will be quite compelling, and I'm sure the return of the widget is a first step towards that.
I guess "crazy smart" is a matter of opinion (particularly in marketing) I have it on good source that the marketing/ad people tried to talk the employees out of "Keep Delta My Delta" which would have been a major mistake. So just because they are smart doesnt mean they know the Delta way best!!!!!!
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Old Apr 1, 07, 2:21 pm
  #68  
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Originally Posted by iCorpRoadie View Post
CEO, a DVD was sent to all employees and family members outlying all the new changes upon emergence, this was one of the things touched on at the end of the dvd.
Well then share with us what you know!!!
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Old Apr 1, 07, 8:29 pm
  #69  
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This is the only thing I see on the DVD regarding rebranding...

with new investments in the Delta brand. You'll begin to see and hear more about this fresh new look in coming weeks. So stay tuned!

that's it....doesn't say much eh?
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Old Apr 1, 07, 8:54 pm
  #70  
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Originally Posted by BFG View Post
This is the only thing I see on the DVD regarding rebranding...

with new investments in the Delta brand. You'll begin to see and hear more about this fresh new look in coming weeks. So stay tuned!

that's it....doesn't say much eh?
So the whole DVD wasnt done with the new branding incorporated? Not good one marketing folks...
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Old Apr 1, 07, 10:54 pm
  #71  
 
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Originally Posted by Lehava View Post
So the whole DVD wasnt done with the new branding incorporated? Not good one marketing folks...
Well in reality the marketing folk must know that if they send a DVD out with the new branding incorporated, it will leak.

this one is under tight wraps I've heard...aside from the return of the widget, there isn't much out there
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Old Apr 2, 07, 12:00 am
  #72  
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Originally Posted by Lehava View Post
So the whole DVD wasnt done with the new branding incorporated? Not good one marketing folks...
The 'brand' is seen on delta.com and in most communications today. I think its the new livery that is a big secret.
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Old Apr 2, 07, 4:06 am
  #73  
 
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yup there is speculation of new livery, while no offical word has been passed down to us I will state my opinion, on what I think it will be, and others may agree with me.

I think its gonna be the Delta Widget, like in the good ol days but with a enchanced look.

other than that I am just as cluless as anyone else.
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Old Apr 2, 07, 1:06 pm
  #74  
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Originally Posted by sxf24 View Post
The 'brand' is seen on delta.com and in most communications today. I think its the new livery that is a big secret.
Goodness, I hope not! While functional, I find the Delta website to be pretty ugly. My hope is that the new uniforms, launched some time ago, are more of a hint as to the direction of the new brand. I'm hoping for something that is elegant and simple. I'm thinking something like white aircraft with the Delta widget on the tail and the word "Delta" on the sides in some font other than "teletype". Perhaps a red nose and blue engine nacelles? Or maybe a blue nose and red engine nacelles (although that would be somewhat similar to Virgin Atlantic, ooops, I meant to say the completely independent, non-Richard Branson-controlled airline Virgin America's color scheme, wouldn't it?)
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Old Apr 2, 07, 2:00 pm
  #75  
 
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Originally Posted by Lehava View Post
So the whole DVD wasnt done with the new branding incorporated? Not good one marketing folks...
No, it had to deal with the Employee Perks that are/will be in place upon emergence (everything we have heard), but it went into more detail about dates, how to, etc. The re-branding was just a side note that CEO dropped near the end of the 40 min DVD, that you would have missed had you not known they were in the process of re-branding.
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