DLfan

In the pictures I saw, it was clearly a model and NOT an aircraft that was painted in the new livery.

Pharaoh

I didn't see the model setup at first but noticed the lack of number on the "first" photo. Otherwise it was very difficult to tell it was a model unless one was looking very carefully.

motormadness

I think this livery will look nice when it is finally actually painted on an aircraft. It seems like there's always some complaining on any livery that Delta has. This is probably nothing new to them.

Remember, this livery is simple. It will not cost as much to apply as something like the current Waving Fabric design does. The undercarriage will not need that reflection on it, which must take time.

valleyankee

I say they should go back to a simpler time....

http://www.youtube.com/watch?v=8k4v3EQ6lZk

Lehava

Even if a 3 dimensional widget on a solid background would throw a shadow difference on the blue by the mere height of the widget. Also, if you read canarsies post, the hypothesis was the sun was shining on the 3d widget, putting one side in the sun and one side in a shadow, that would have TWO effects...1) if the sun is shining on the widget from one direction it would on the solid background also that way (one side lighter than the other). 2) the three d widget would shadow parts of the blue.

If they truly wanted the widget to "pop" as 3d the flatness of the blue is working against them

Lehava

Well if it is one in a series they wanted to test I think they got their feedback on this one...KILL IT! Next model?

orlandodlplat

Yes, it's a model built to scale, and shot in that scale to look real. Not uncommon for a film crew to do. They probably didn't have a painted ship to shoot, and they want to have the ad campaign "in the can" on the day of the official unveiling.

Notice how they shot a former Song plane (N67171) being painted into the Flying Colors livery...

I bet they're going to reverse the process in the ad and show that plane in the hangar (with Flying Colors), then show the painters doing their thing, and then unveil the new livery (which was actually a model because they didn't have the real thing yet). Problem is, the model is a 763ER and Ship 6717 is a 752. It'll be interesting to see how the ad is written and produced.

And by the way, I think the idea that the model is just one in a series of final designs... is wishful thinking. They would never go to the expense of hiring a union film crew and have them shoot this elaborate scene... if it were not the actual livery.

rhetor

Okay...I've finally seen it (at http://www.airliners.net/discussions...n/3346039/1/#1 post #224 illustrates it on a 777). It is pretty staid and dignified and BORING. I think it might have been a bit more exciting if the colors were less saturated and a bit brighter...maybe if the tail were white and the widget's lower section was in blue and the upper section in red. It would look much more graphic. Right now it just looks somber and an attempt at "artsy" that doesn't quite come off...

underpressure

Actually, I have always loved the flying colors scheme.

BFG

OMG that is soooo ugly and boring.

It absolutely goes against what I thought Delta's new image was trying to portray. The new uniforms are trendy and hip with brightness, the VRT was very upbeat and fun, the employee attitude has been more upbeat...but this paint scheme is "dead beat" and boring.

It definately looks like Air Canada.

TTT

I would agree, but this quote from the AJC may mean something else.

(Bolding mine)

Lehava

We can hope though, cant we *smile*

Now see that sounds like it might have looked nice!!!! And I agree, this looks like some young hip graphic designer was involved and failed!

Me too, love seeing a row of the current tails. It is Delta!!

gilpin

I'm amazed that people seem to care so much about the design of the paint job or FA uniforms. IMHO neither factor adds anything to the flying experience.

I don't really care what paint scheme DL uses given two things:

1. They adopt a design which is as cheap as possible to apply and which will hold up well while looking presentable.

2. They only repaint the planes as needed.

Does anyone know how much money DL has wasted over the years repainting planes or redesigning uniforms in order to put a personal stamp of a particular executive on the enterprise? Maybe it is not as much as I think, but it is certainly more than it should have been. One thing is clear to me; when ranking priorities for DL's limited financial resources, this cannot be anywhere near the top of the list.

Lehava

If you think branding and what something looks like or is called have a chat with the folks at Coke about the "new coke" snafu. Brand identification matters a TON!!!

gilpin

Huh? The failure of "new coke" had to do with the formula of what they put in the can, not the can design. You couldn't have chosen an example which demonstates my point more clearly!