Delta rolling back some changes
#121

Join Date: Jul 2017
Programs: DL DM/MM, AS MVPG 100K
Posts: 65
Delta appears extremely manipulative, and I do not have any confidence in Delta.
It sounds like a ploy to stop the bleeding. As others posted, this sounds like a PR manipulation but the end goal still will be the same.
Not a trustworthy company with mediocre service, unreliable schedules, awful customer service, which thinks of itself as elitist and charges premium prices for crap.
It sounds like a ploy to stop the bleeding. As others posted, this sounds like a PR manipulation but the end goal still will be the same.
Not a trustworthy company with mediocre service, unreliable schedules, awful customer service, which thinks of itself as elitist and charges premium prices for crap.
EXACTLY!!!!!! I've had 3 schedule changes for a November flight, and none of them close to what I had. Now, if Alaska could tell me if my status match was approved or not......
Also, I might ask for "NEW COKE" as my beverage on all my DL flights......
Last edited by ithacxa; Sep 27, 2023 at 11:40 pm Reason: additions
#122




Join Date: Jan 2014
Programs: Amtrak Guest Rewards (SE), Virgin America Elevate, Hyatt Gold Passport (Platinum), VIA Preference
Posts: 3,642
Delta want to cut there number of Diamonds in half (if not more)
The lowest value customers should be the ones they trim.
Removal of the MQD waiver achieves that goal.
That makes sense.
What doesn't make sense is making having the AMEX card a stupid decision. I don't personally care, but no one in their right mind would use a Delta Amex - when 2.625% cash back no fee cards are available.
Plus from a perception viewpoint AA's program sounds much better. Telling someone 1 MQD per $20 dollars sounds far worse than 1 loyalty point per dollar.
Telling an Elite you get 11 LP's per dollar spend sounds better
Delta should have copied AA
The lowest value customers should be the ones they trim.
Removal of the MQD waiver achieves that goal.
That makes sense.
What doesn't make sense is making having the AMEX card a stupid decision. I don't personally care, but no one in their right mind would use a Delta Amex - when 2.625% cash back no fee cards are available.
Plus from a perception viewpoint AA's program sounds much better. Telling someone 1 MQD per $20 dollars sounds far worse than 1 loyalty point per dollar.
Telling an Elite you get 11 LP's per dollar spend sounds better
Delta should have copied AA
I agree they will reevaluate the reserve card limit. Since that is a triple whammy to them. Amex will be mad about losing customers, AMEX will buy fewer sky miles, and overall Amex spend will be down. The 35K for spend is roughly what I was expecting since I thought they would just raise MQDs to 25K, but with cc spend it is pretty close.
In my view Delta completely and profoundly disrespected its customers. It pissed on all of us, and told us it was raining.
1. Gaslighting and blame shifting - claimed that we asked for the changes; alleged that they were making the program easier and more rewarding
2. Awful formulaic customer response and awful communication
3. Lying to passengers directly prior to changes to sign them up for credit cards
4. Clear evidence who matters to them - people who make $500k salaries
5. Now PR manipulation to stop people from leaving by making ambiguous claims
1. Gaslighting and blame shifting - claimed that we asked for the changes; alleged that they were making the program easier and more rewarding
2. Awful formulaic customer response and awful communication
3. Lying to passengers directly prior to changes to sign them up for credit cards
4. Clear evidence who matters to them - people who make $500k salaries
5. Now PR manipulation to stop people from leaving by making ambiguous claims
#123

Join Date: Oct 2022
Location: SFO
Programs: AS100k, DL Diamond, FlyingBlueGold, Marriott Amb
Posts: 552
This has been a pretty fun thread to read thru with all the conjecture… II’ll add mine here… I am guessing they are quickly spinning up lots of work-streams/probability models with a bunch a different ideas but haven’t landed on any, probably because they are getting extra perspective from consultants who weren’t part of the original decision….Can only imagine how many fire-drills they have going with the corporate office right now & the softening in airfares/demand for for the fall is probably only adding more fuel to those fires..
End of day, I think the 2 things we can take to the bank would be, whatever thins the Diamond ranks will still be a part of the new model and whatever creates more stickiness with Delta branded Amex cards… Those are probably the 2 non-negotiable’s from the C-suite…
Probably a coin flip in what caused the most consternation. The negative publicity of the announcement or the Amex churn/potential churn that bubbled right away from it.
End of day, I think the 2 things we can take to the bank would be, whatever thins the Diamond ranks will still be a part of the new model and whatever creates more stickiness with Delta branded Amex cards… Those are probably the 2 non-negotiable’s from the C-suite…
Probably a coin flip in what caused the most consternation. The negative publicity of the announcement or the Amex churn/potential churn that bubbled right away from it.
#124

Join Date: Feb 2012
Location: West LA
Programs: DL DM
Posts: 957
News broke of the program changes on September 13, so measuring since close of business on September 12 against peers would tell you if the announcement has had anything to do with stock performance.
DAL - Down 4.06%
UAL - Down 3.23%
AAL - Down 4.21%
ALK - Down 4.48%
In conclusion, the program changes have had no impact on stock performance since performance is in line with peers.
DAL - Down 4.06%
UAL - Down 3.23%
AAL - Down 4.21%
ALK - Down 4.48%
In conclusion, the program changes have had no impact on stock performance since performance is in line with peers.
#125
FlyerTalk Evangelist


Join Date: Mar 2010
Programs: DL, OZ, AC, AS, AA, BA, Hilton, Hyatt, Marriott, IHG
Posts: 21,005
I think Delta doesnt yet realize the harm theyve done to the brand. Theyve crushed the illusion that there is any loyalty flowing from the company to the customers, many of whom would go (literally) out of their way to fly Delta over other carriers.
Im a lawyer, and we still talk about the specific law firms that laid off junior attorneys during the 2008 financial crisis, all but decimating their careers. I suspect we will be talking about this Delta disaster for many years to come
Im a lawyer, and we still talk about the specific law firms that laid off junior attorneys during the 2008 financial crisis, all but decimating their careers. I suspect we will be talking about this Delta disaster for many years to come
#126

Join Date: Feb 2012
Location: West LA
Programs: DL DM
Posts: 957
To be completely honest, this is probably the best thing that could have happened to me. Like a divorce from a abusive spouse, manipulating me into being loyal. It doesn't matter if they roll back the changes, and tell me that they love me and want to be with me. I'm done, free, and I can't wait to play the field. I'm leaving delta.com and now swiping right on google flights. I'm tired of connecting in CDG and AMS. Why would I book LAX-CDG-DXB, when I can do LAX-DOH-DXB for the same amount? I'll fly LH, IB, BA, AC, Polish, Royal Jordanian, Egyptair, Ethiopian..etc etc. Variety is the spice of life. I'm ready to enjoy it.
They can reserve status for those who hold no loyalty, those like my ultra high net worth clients that book same day LAX-NYC first class tickets weekly. But they know those same people are booking those same tickets on Jet Blue, AA, and UA when the timing is better or the price is slightly cheaper. Yet they feel like they will stick with DL if they get rid of the small business owners or leisure travels who take up shop at a delta skyclub once every quarter, after spending their hard earned dollar traveling on Delta when they could have flown another airline that was cheaper and maybe didn't require a connection. As an individual we don't matter much, but if there are thousands of people like me, then collectively Delta just dug themselves into a hole they might not be able to recover from.
They can reserve status for those who hold no loyalty, those like my ultra high net worth clients that book same day LAX-NYC first class tickets weekly. But they know those same people are booking those same tickets on Jet Blue, AA, and UA when the timing is better or the price is slightly cheaper. Yet they feel like they will stick with DL if they get rid of the small business owners or leisure travels who take up shop at a delta skyclub once every quarter, after spending their hard earned dollar traveling on Delta when they could have flown another airline that was cheaper and maybe didn't require a connection. As an individual we don't matter much, but if there are thousands of people like me, then collectively Delta just dug themselves into a hole they might not be able to recover from.
#127
FlyerTalk Evangelist


Join Date: Mar 2010
Programs: DL, OZ, AC, AS, AA, BA, Hilton, Hyatt, Marriott, IHG
Posts: 21,005
To be completely honest, this is probably the best thing that could have happened to me. Like a divorce from a abusive spouse, manipulating me into being loyal. It doesn't matter if they roll back the changes, and tell me that they love me and want to be with me. I'm done, free, and I can't wait to play the field. I'm leaving delta.com and now swiping right on google flights. I'm tired of connecting in CDG and AMS. Why would I book LAX-CDG-DXB, when I can do LAX-DOH-DXB for the same amount? I'll fly LH, IB, BA, AC, Polish, Royal Jordanian, Egyptair, Ethiopian..etc etc. Variety is the spice of life. I'm ready to enjoy it.
They can reserve status for those who hold no loyalty, those like my ultra high net worth clients that book same day LAX-NYC first class tickets weekly. But they know those same people are booking those same tickets on Jet Blue, AA, and UA when the timing is better or the price is slightly cheaper. Yet they feel like they will stick with DL if they get rid of the small business owners or leisure travels who take up shop at a delta skyclub once every quarter, after spending their hard earned dollar traveling on Delta when they could have flown another airline that was cheaper and maybe didn't require a connection. As an individual we don't matter much, but if there are thousands of people like me, then collectively Delta just dug themselves into a hole they might not be able to recover from.
They can reserve status for those who hold no loyalty, those like my ultra high net worth clients that book same day LAX-NYC first class tickets weekly. But they know those same people are booking those same tickets on Jet Blue, AA, and UA when the timing is better or the price is slightly cheaper. Yet they feel like they will stick with DL if they get rid of the small business owners or leisure travels who take up shop at a delta skyclub once every quarter, after spending their hard earned dollar traveling on Delta when they could have flown another airline that was cheaper and maybe didn't require a connection. As an individual we don't matter much, but if there are thousands of people like me, then collectively Delta just dug themselves into a hole they might not be able to recover from.
#128
FlyerTalk Evangelist




Join Date: Feb 2003
Posts: 11,260
Delta has treated its customers badly for a long time now. Im using 60k AA miles to fly HND-USA in Japan Airlines biz tomorrow. To fly using DL miles would have been something like half a million miles. This started many years ago. They are a scam organization and Im glad that these ridiculous changes finally seemed to be the straw that broke the camels back for many.
Dont trust whatever they say now regarding roll backs. Their contempt for customers is palpable and they have made it clear that their end goal is to eliminate the skymiles program benefits.
Dont trust whatever they say now regarding roll backs. Their contempt for customers is palpable and they have made it clear that their end goal is to eliminate the skymiles program benefits.
#129
A FlyerTalk Posting Legend




Join Date: Sep 2002
Location: LAX/TPE
Programs: United 1K, JAL Sapphire, SPG Lifetime Platinum, National Executive Elite, Hertz PC, Avis PC
Posts: 47,213
So I'm trying to understand what Delta did differently than AA and UA that caused such an uproar and a new possibly revised response from Delta vs the middle finger AA and UA customers received from those airlines when there was a similar, albeit less broadly passionate blowback with their similar program changes.
So unless I'm missing something, the only significant differences I can tell between UA and DL now are the much higher spend requirement for Diamond vs 1K - but watch for the UA number to swoop upward in the next couple months - and the restrictions on lounge access for credit card holders, which I'm sure UA is gauging reaction to see if they can copy something similar.
Given these changes are on par with Delta's long term strategy of focusing on product not program, and their stated objective to remove a good portion of the elite rolls so they can prepare nicer benefits for those who pay up, I'm genuinely curious 1. why the disproportionate uproar here vs what happened at UA/AA, and 2. what do you want Delta to roll back?
So unless I'm missing something, the only significant differences I can tell between UA and DL now are the much higher spend requirement for Diamond vs 1K - but watch for the UA number to swoop upward in the next couple months - and the restrictions on lounge access for credit card holders, which I'm sure UA is gauging reaction to see if they can copy something similar.
Given these changes are on par with Delta's long term strategy of focusing on product not program, and their stated objective to remove a good portion of the elite rolls so they can prepare nicer benefits for those who pay up, I'm genuinely curious 1. why the disproportionate uproar here vs what happened at UA/AA, and 2. what do you want Delta to roll back?
Last edited by bocastephen; Sep 28, 2023 at 12:13 am
#130
FlyerTalk Evangelist


Join Date: Mar 2010
Programs: DL, OZ, AC, AS, AA, BA, Hilton, Hyatt, Marriott, IHG
Posts: 21,005
So I'm trying to understand what Delta did differently than AA and UA that caused such an uproar and new response from Delta vs the middle finger AA and UA customers received from those airlines when there was a similar, albeit less broadly passionate blowback with their similar program changes.
So farm unless I'm missing something, the only significant differences I can tell between UA and DL now are the much higher spend requirement for Diamond vs 1K - but watch for the UA number to swoop upward in the next couple months - and the restrictions on lounge access for credit card holders, which I'm sure UA is gauging reaction to see if they can copy something similar.
Given these changes are on par with Delta's long term strategy of focusing on product not program, and their stated objective to remove a good portion of the elite rolls so they can prepare nicer benefits for those who pay up, I'm genuinely curious 1. why the disproportionate uproar here vs what happened at UA/AA, and 2. what do you want Delta to roll back?
So farm unless I'm missing something, the only significant differences I can tell between UA and DL now are the much higher spend requirement for Diamond vs 1K - but watch for the UA number to swoop upward in the next couple months - and the restrictions on lounge access for credit card holders, which I'm sure UA is gauging reaction to see if they can copy something similar.
Given these changes are on par with Delta's long term strategy of focusing on product not program, and their stated objective to remove a good portion of the elite rolls so they can prepare nicer benefits for those who pay up, I'm genuinely curious 1. why the disproportionate uproar here vs what happened at UA/AA, and 2. what do you want Delta to roll back?
It's been reported that UA's deal with Chase isn't as lucrative as AMEX and DL.
Delta has treated its customers badly for a long time now. Im using 60k AA miles to fly HND-USA in Japan Airlines biz tomorrow. To fly using DL miles would have been something like half a million miles. This started many years ago. They are a scam organization and Im glad that these ridiculous changes finally seemed to be the straw that broke the camels back for many. Dont trust whatever they say now regarding roll backs. Their contempt for customers is palpable and they have made it clear that their end goal is to eliminate the skymiles program benefits.
#131



Join Date: Mar 2005
Location: KOA/PHKO
Programs: Starbucks Gold, Amazon Prime
Posts: 911
While I do appreciate the CEO's "honesty", I have to admit I read it that he's speaking like a CFO, not a CEO. I expect a CEO to understand and empathize with loyal flyers, and be good at PR and damage control.
CFO-speak - "You're so valued, but you're not worth our bottom line" is not what loyal flyers want to hear. You can't tell everyone they're special, then suddenly tell them they're not.
CFO-speak - "You're so valued, but you're not worth our bottom line" is not what loyal flyers want to hear. You can't tell everyone they're special, then suddenly tell them they're not.
#132
Suspended
Join Date: Jul 2001
Location: Watchlisted by the prejudiced, en route to purgatory
Programs: Just Say No to Fleecing and Blacklisting
Posts: 102,077
I posted this in the other thread, but I firmly believe that regardless of what they end up changing for the time being, have no doubt that what they announced previously is the end goal. They may just roll it out slowly over a few years.
I have to say, though, this is probably the most drama I’ve seen in the travel loyalty space since… the last time DL tried to pull something like this (and it got reversed) ;-)
I have to say, though, this is probably the most drama I’ve seen in the travel loyalty space since… the last time DL tried to pull something like this (and it got reversed) ;-)
Given DL has long had in its corporate DNA to be the leader in devaluing frequent flyer programs for its flying customers, I will operate on the basis that DL will be DL and won’t give up pursuing the same customer-unfriendly objectives as set out by the September 2023 announced changes and DL will merely modify its timeline and course while seeking to get to the same destination.
DL’s still not committed to having a frequent flyer program as much as a frequent/big spender program — and DL is no less committed now than before in being an industry leader in this migration even with any “return” of pyrite to customers. Industry consolidation and the move toward rewarding frequent big spenders rather than very frequent flyers has given Delta what Delta wanted and deserved: a very large pool of FFP elites for exploitation. So when DL and DL elites cry tears over there being too many DL elites, forgive me for thinking of crocodiles. We all got the airline FFP we deserved from a DL that has long been of this customer-unfriendly disposition when it comes to the FFP, and we will get more of it from DL because a bunch of people jumping off the elite status hamster wheel is not enough to alter DL’s DNA in this environment.
Last edited by GUWonder; Sep 28, 2023 at 1:15 am
#133
FlyerTalk Evangelist


Join Date: Mar 2010
Programs: DL, OZ, AC, AS, AA, BA, Hilton, Hyatt, Marriott, IHG
Posts: 21,005
Given DL has long had in its corporate DNA to be the leader in devaluing frequent flyer programs for its flying customers, I will operate on the basis that DL will be DL and wont give up pursuing the same customer-unfriendly objectives as set out by the September 2023 announced changes and DL will merely modify its timeline and course while seeking to get to the same destination.
DLs still not committed to having a frequent flyer program as much as a frequent/big spender program and DL is no less committed now than before in being an industry leader in this migration even with any return of pyrite to customers. Industry consolidation and the move toward rewarding frequent big spenders rather than very frequent flyers has given Delta what Delta wanted and deserved: a very large pool of FFP elites for exploitation. So when DL and DL elites cry tears over there being too many DL elites, forgive me for thinking of crocodiles. We all got the airline FFP we deserved from a DL that has long been of this customer-unfriendly disposition when it comes to the FFP.
DLs still not committed to having a frequent flyer program as much as a frequent/big spender program and DL is no less committed now than before in being an industry leader in this migration even with any return of pyrite to customers. Industry consolidation and the move toward rewarding frequent big spenders rather than very frequent flyers has given Delta what Delta wanted and deserved: a very large pool of FFP elites for exploitation. So when DL and DL elites cry tears over there being too many DL elites, forgive me for thinking of crocodiles. We all got the airline FFP we deserved from a DL that has long been of this customer-unfriendly disposition when it comes to the FFP.
I really wish the DOJ stopped the DL-NW merger. DL wouldn't be this powerful today.
#134


Join Date: Dec 2002
Location: Pleasant Prairie, WI USA DL FO (until 2/04), NW silver '03, NW gold '04+'05 Plat '06+ (thanks, Leo!), DL SkyClub
Programs: DL Plat/ Million Miler, AS, Hilton, Marriott Bonvoy, Piggly Wiggly Pig Points
Posts: 2,265
#135


Join Date: Sep 2000
Location: Berlin, Germany
Programs: DL DM/2MM, UA PE, HH Gold
Posts: 1,105
The airlines are offering all kinds of perks and incentives for us to fly more with them and buy higher priced fare classes ans spend more on their co-branded credit cards. And then they complain that too many of their passengers doing it?



