Blistering NYT piece on SkyMiles: In DL’s FF Magic Trick, Not Just Rabbits Disappear
#106
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Join Date: Sep 2005
Location: SEA
Programs: UA Silver, BA Gold, DL Gold
Posts: 9,779
This is one of the many reason Delta came in at #9 of the US FF programs. The folks here who say that dismantling the FF program is "the right thing to do" clearly are on the same page as DL. However, many of those same folks try to also defend the miserable excuse of a FF program in the next breath and that is where they lose me.
Pick one and you have an opinion. Defend both and you have a problem
Pick one and you have an opinion. Defend both and you have a problem
#107
FlyerTalk Evangelist
Join Date: Jun 2006
Location: LAX/BOS/HKG/AMS/SFO...hmm, I need a life.
Programs: United1K, AA ExPlAAt, DL MM/Gold, Hilton Diamond, Avis First
Posts: 13,316
I have no doubt that there are people that both understand why DL is doing what they are doing AND get the best value from SkyMiles. The DL program is not the best for traditional collectors, but the idea that it isn't actually the best for some people is almost certainly false.
Completely agree but "some" does not equal winning any awards that is for sure.
#109
Join Date: Jul 2009
Location: DCA/IAD
Programs: AS, US, Hilton, BA, DL, SPG, AA, VS
Posts: 1,628
Still wouldn't happen, because there aren't enough people who care about this for it to matter. And then you'd have the 'Merica crowd (I don't like that term & consider it demeaning, but there's no other word I know of) and the unions making noise. And they can make a lot of noise.
Foreign nationals are prohibited by law from donating to US political campaigns. I don't know the rules for foreign corporations, but I'd be extremely surprised if what you're suggesting is allowed to any great degree.
Foreign nationals are prohibited by law from donating to US political campaigns. I don't know the rules for foreign corporations, but I'd be extremely surprised if what you're suggesting is allowed to any great degree.
#110
Join Date: Jul 2012
Posts: 1,079
I have never expected very much from any FF program. In the past, BA incurred a lot of extra fees, hundreds of dollars in some cases. I still have a bunch of US miles I haven't been able to find a reasonable use for. As long as I can get a flight for 1.5 cents per mile equivalent, I am happy as that is what I get in rebates from my other cards. So having a Delta Amex and flying enough to be PM or DM gets me seated in C+ all the time, occasional upgrades, and free bags. Award tickets are essentially a fully changeable ticket for me, which makes their value inestimably more than a typical coach ticket. The Skymiles as a DM or PM are basically a pretty decent discount on the sticker price of the ticket. Combined with the almost universal good customer service compared to most American companies I deal with and good on-time stats, the fact that they may be less generous with award tickets than they used to be is a minor issue. For me anyway.
#111
FlyerTalk Evangelist
Join Date: Jun 2006
Location: LAX/BOS/HKG/AMS/SFO...hmm, I need a life.
Programs: United1K, AA ExPlAAt, DL MM/Gold, Hilton Diamond, Avis First
Posts: 13,316
#112
FlyerTalk Evangelist
Join Date: Oct 2011
Location: ATL
Programs: DL Scattered Smothered Covered Medallion, Some hotel & car stuff, Kroger Plus Card
Posts: 10,745
Dammit! Here I was thinking this was a forum about giraffes and tea preparation devices.
But I think the point is that if DL still provides a viable reward program for me, that is what matters more, to me, than an award they can put on a shelf down on VA Ave.
Other things matter differently to other people, and that's fine, too.
But I think the point is that if DL still provides a viable reward program for me, that is what matters more, to me, than an award they can put on a shelf down on VA Ave.
Other things matter differently to other people, and that's fine, too.
#113
FlyerTalk Evangelist
Join Date: Apr 2009
Location: Bye Delta
Programs: AA EXP, HH Diamond, IHG Plat, Hyatt Plat, Marriott Plat, Nat'l Exec Elite, Avis Presidents Club
Posts: 16,278
Dammit! Here I was thinking this was a forum about giraffes and tea preparation devices.
But I think the point is that if DL still provides a viable reward program for me, that is what matters more, to me, than an award they can put on a shelf down on VA Ave.
Other things matter differently to other people, and that's fine, too.
But I think the point is that if DL still provides a viable reward program for me, that is what matters more, to me, than an award they can put on a shelf down on VA Ave.
Other things matter differently to other people, and that's fine, too.
#114
Join Date: Sep 2003
Location: Long Beach, CA
Programs: DL DM
Posts: 5,292
Operational excellence is going to beat a FF program with ANY serious business traveler. If I NEED to be somewhere, I NEED to be somewhere. DL is building a stellar reputation on being able to deliver that promise. They are building brand loyalty for the RIGHT reasons...not because Freddy the Freeloader got to fly his family front cabin to Disneyworld.
#115
Join Date: May 2013
Location: RMS
Programs: DL Plat, UA Gold, Bonvoy Titanium, Hilton Credit Card Diamond
Posts: 8,789
I'd much rather have a program like DL's where I can put in some effort and book business class awards on partners to international destinations. To me, that's a lot more rewarding than saving a couple hundred dollars on a domestic ticket (although domestic redemptions do have their places but lose their value considerably in fixed-value programs like WN compared to a program like DL where you can get a last minute ticket for the same price as a ticket booked 11 months out if availability is there). Then again, I choose to continue flying DL because of the Medallion benefits, namely C+ seating, upgrade percentage north of 75% on the routes I fly, and improved IROPS handling. The awards are just gravy.
#116
Suspended
Join Date: Jul 2001
Location: Watchlisted by the prejudiced, en route to purgatory
Programs: Just Say No to Fleecing and Blacklisting
Posts: 102,095
It's definitely a cool story, bro, that GTL VFTW got a bunch of a quotes in a NYT article on Delta changing its program again. Crazy that the controller of an alternate currency wants to control it! Sounds like the free market at work.
Maybe this has been posted elsewhere, but I couldn't find it:
Delta ties compensation guarantee to Corporate Operational Performance
So yeah, Delta isn't doling out pesos/rubles like it used to and like its competitors do, and it is removing transparency from the redemption side of of its rewards program. It's program is now worse than AA/UA's, but not orders of magnitude worse.
On the other hand, Delta is getting people to their destination at such a higher rate than UA or AA that it is now a competitive advantage in the corporate travel market. Which group pays the bills, SkyMiles complainers or Corporate Travel buyers?
Maybe this has been posted elsewhere, but I couldn't find it:
Delta ties compensation guarantee to Corporate Operational Performance
So yeah, Delta isn't doling out pesos/rubles like it used to and like its competitors do, and it is removing transparency from the redemption side of of its rewards program. It's program is now worse than AA/UA's, but not orders of magnitude worse.
On the other hand, Delta is getting people to their destination at such a higher rate than UA or AA that it is now a competitive advantage in the corporate travel market. Which group pays the bills, SkyMiles complainers or Corporate Travel buyers?
#117
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Join Date: Jul 2001
Location: Watchlisted by the prejudiced, en route to purgatory
Programs: Just Say No to Fleecing and Blacklisting
Posts: 102,095
Foreign nationals lobby the USG each and every day, and foreign companies and governments are a major source of money for the proverbially well-heeled on K Street. And foreign nationals resident in the U.S. can and do legally fund political campaigns in the U.S. And I'm just waiting to see when foreign citizens not resident in the U.S. try to claim that their First Amendment rights are being violated by restrictions on foreign nationals contributing to US political campaigns. Maybe the GCC3 can fund the case as payback against DL.
#118
Join Date: Apr 2005
Location: LAX
Programs: UA Silver, AA, WN, DL
Posts: 4,091
If you must fly that exact route on those specific days, that is the option available via DL. If, as in the past, you have flexibility on routing or dates, you increase the likelihood of finding lower prices awards.
The fact that some dates and routes cost more than others is NOT a new development.
The fact that some dates and routes cost more than others is NOT a new development.
That said, I wonder what's a "fair" redemption on DL for economy is compared to QF/AA, or UA.
And 300K is not the norm for AA or UA unless one is looking at the Anytime type of award... by the looks of the 750K, that would be equivalent to. So still 2x more than UA/AA.
Last edited by luv2ctheworld; Aug 4, 2015 at 2:53 pm
#119
Join Date: Jan 2013
Location: midwest
Programs: DL PM, Marriott Gold
Posts: 920
Delta only cares if the awards will earn them more customers who are profitable. I don't see RA caring about US News rankings, it isn't a ranking that most people will notice or remember 48 hours from now.
I read recently that DL is earning a domestic revenue premium of 15% per seatmile vs. UA and AA. Unless the SkyMiles devaluations/changes so alienate customers that they leave in droves, impacting DLs revenue and profit numbers, they won't care who is mad.
That said, DL has advised of declining returns for Q3/Q4. Is any of that related to SM changes? Very hard to tell for us, probably not even very easy for DL to tease out. Market conditions seem to be the main driver of that. We'll see if it turns into a serious industry slump, they may have to add back some SM value & transparency. Maybe.
I read recently that DL is earning a domestic revenue premium of 15% per seatmile vs. UA and AA. Unless the SkyMiles devaluations/changes so alienate customers that they leave in droves, impacting DLs revenue and profit numbers, they won't care who is mad.
That said, DL has advised of declining returns for Q3/Q4. Is any of that related to SM changes? Very hard to tell for us, probably not even very easy for DL to tease out. Market conditions seem to be the main driver of that. We'll see if it turns into a serious industry slump, they may have to add back some SM value & transparency. Maybe.
#120
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Join Date: Sep 2005
Location: SEA
Programs: UA Silver, BA Gold, DL Gold
Posts: 9,779
For example, looking at AA's calendar (I acknowledge there may be some gaps) from January to June, they show exactly one date with 2 award seats available in a premium cabin on LAX-SYD and nothing for the return. Shaving it to one premium cabin ticket, there look to be around 20 dates for the outbound over 6 months.
DL, on the other hand, is a veritable sea of low awards for much of the period. In February, for example, every day but two has two seats showing as being available on LAX-SYD in low. March, every day but two. April, every day. May, every day but one. June, every day but four.
Cutting through the hyperbole and the often disingenuous references to extreme prices, DL isn't nearly as uncompetitive as some claim. To be clear, I'm not claiming that they are the best program for redemptions, nor that the recent changes aren't unfavorable, just that the verdant fields that are routinely proclaimed as existing "over there" are often much more brown than promised.