Blistering NYT piece on SkyMiles: In DL’s FF Magic Trick, Not Just Rabbits Disappear
#46
FlyerTalk Evangelist
Join Date: Nov 2003
Location: Jupiter, FL
Programs: DL PM, Marriott Lifetime Titanium, Hilton Silver
Posts: 29,856
Tons of 25k domestic? Not from South Florida. More like 50-60k coach.
Summer to Europe? Not on DL metal for less than 100k coach.
Basically, they have doubled prices.
Summer to Europe? Not on DL metal for less than 100k coach.
Basically, they have doubled prices.
#47
Join Date: Jan 2010
Location: Twin Cities
Programs: Delta DM MM, IHG Plat, Hilton DM, Marriott SE, Emerald EE, Oakdale Gun Club, NRA & GOA Life Member
Posts: 3,870
I was being sarcastic, but in this day and age with the people being able to book 1M+ Skymile trips, 235K isn't bad for twenty hours (each way) on Delta metal in First Class/Business. Do I wish it was 160K or even 200K to go to Australia like the old reward chart? Absolutely, but that's never going to happen again until the worldwide economy takes a dive and airlines start begging for more flyers and government bailouts again. There are some absolute deals at the moment with Delta (Example: ATL to EYW for 10K RT). It could always be a lot worse if Delta eliminated the Skymiles program and these hundreds of thousands of Skymiles or Skypesos or Skyrubles I have disappeared...
#48
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Join Date: Sep 2005
Location: SEA
Programs: UA Silver, BA Gold, DL Gold
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#49
Join Date: Aug 2013
Location: LAS HNL
Programs: DL DM, 5.7 MM, UA 3.1 MM, MARRIOTT PLATINUM, AVIS FIRST, Amex Black Card
Posts: 4,479
The NYT is a rag paper. I am doing better with "Sky Pesos" now than before. Redemption is also better for myself and family. What a load of CRAP! Unreal.
#50
Join Date: Feb 2015
Posts: 182
I'm earning more miles now than I did last year and the year before when I'm buying airline tickets and with the way AMEX and Delta Skymiles Shopping hands out "Skypesos," I'm surprised the devaluation isn't worse. Hell, if you signed up for the Gold and Platinum AMEX cards recently, you would've received 110K Skymiles with only $3K in spending plus $150 off a Delta flight from buying gift cards. Then you combine that with an accelarated Skymiles earning rate through the Delta portal, (example: FTD was 38 miles to the dollar) and you could easily be over 200K Skymiles and have $150 in Delta credits from credit card signup bonuses.
#51
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Join Date: Jul 2001
Location: Watchlisted by the prejudiced, en route to purgatory
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Posts: 102,095
Most SkyMiles customers are now earning fewer miles per mile flown on Delta planes than was the case in 2014. This was and remains DL management's objective.
I expected that DL management and DL management apologists would be taking issue with the NYT article critical of DL SkyMiles, and I'm sure I won't be disappointed with the response blaming anyone or everyone but Delta Air Lines for this duly critical coverage of SkyMiles.
I expected that DL management and DL management apologists would be taking issue with the NYT article critical of DL SkyMiles, and I'm sure I won't be disappointed with the response blaming anyone or everyone but Delta Air Lines for this duly critical coverage of SkyMiles.
Last edited by GUWonder; Aug 2, 2015 at 2:18 am
#52
Join Date: Jun 2008
Location: Northern Nevada
Programs: DL,EK
Posts: 1,652
Earning has seriously decreased for me but this year I was able to get RT RNO-PRG for 67,000 miles and one way RNO-ICN for 35,000 miles. I am flying DL to Europe next month (paid in cash), but expect to fly Star Alliance carriers more and more in the future.
#53
Join Date: Jun 2015
Posts: 246
What I really don't understand is how can DL keep competing with ME3 if they keep devaluating their reward program. My general impression is ME3 offers comparable reward program as we used to have and generally have better product for all the cabinet. While DL is making some improvement, I don't think what DL offering is actually comparable to ME3 yet. With the further devaluating the reward program ........ I'm not really following the logic in terms the competition point of view (perhaps too many DL customer already ?)
I check the reward ticket in Jun 2016 and it looks like for the business (O) fare each mile used to worth ~4 cent this year but it will drop down to ~3 cent next year. Although DM people may earn more miles this year, majority of people earn a lot less miles this year. I don't even know why I sign up the DL Gold credit card this year .....
I check the reward ticket in Jun 2016 and it looks like for the business (O) fare each mile used to worth ~4 cent this year but it will drop down to ~3 cent next year. Although DM people may earn more miles this year, majority of people earn a lot less miles this year. I don't even know why I sign up the DL Gold credit card this year .....
#54
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Join Date: Sep 2003
Location: HH Diamond, Marriott Gold, IHG Gold, Hyatt something
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Pretty freaking good? 160k RT is supposed to be low, so you don't mind paying 50% extra? You are DL's ideal customer.
#55
Join Date: Aug 2005
Location: NYC, FLL
Programs: UA PP 1MM, Marriott Bonvoy LTTE, BA Gold
Posts: 6,324
I really enjoyed the NYT article.
#56
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Join Date: Jun 1999
Location: MIA
Programs: Retired :)
Posts: 10,940
When someone posts a large picture that requires you to scroll right and left to read the remaining posts on that page, is there anyway to read it w/o scrolling? Or does the OP have to resize the picture for easiest viewing? Thanks!
#57
Join Date: Jan 2010
Location: CT
Programs: DL DM 2MM, MR LTT, Hilton D, Hertz PC. National Emerald Exec, UA Silver(thanks to Marriott)
Posts: 2,026
I am thankful I took advantage of 2 J tickets JFK-SYD next Feb at 160K each earlier this year.
Revenue based redemption is coming, soon.
#58
Join Date: Dec 2005
Location: 1/2 way between FNT,DTW
Programs: DL Plat, US Gold
Posts: 711
This article as others have pointed out is way over the top. Anyways for comparison. I redeemed 10k miles for FLL-DTW and got upgrade at window. Also have no issues redeeming 25k awards for first to Alaska and 40k awards for first class to Hawaii. Program works for me.
#59
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Join Date: Aug 2011
Location: Austin, Texas
Programs: Airline nobody. Sad!
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And frankly, I think the outrage is misplaced and, yes, unfair. Consider the 830k mile fare to SYD. Well, pricing out DL for a couple weeks from now, BOS-SYD is coming in at around $12.7k dollars in J. Even at 830k miles, that is $0.015 cents per mile. More importantly, at 11 miles per dollar for a DM, that represents a whopping 17% rebate. What other products do you get outraged when your rebate is "only" 17%? Seriously people! Your expectations are absurd.
If you're spending $75,000 of your own money on airfare, you probably don't try too hard to figure out what your miles are worth. $75,000 buys you at least 4 QF F round trips BOS-SYD at ~$16k each, and QF F is better than DL J by a wide margin. And it leaves you at least $10,000 left over to spend 10-15 days in the Park Hyatt Sydney on top of it.
And, just to note, RT BOS-SYD on DL is around $10,000 on most dates, and involves either a double connection, or a 36 minute connection at LAX on the way down and a 70 minute connection on the return at LAX including immigration and customs. Those have IRROPS written ALL over them.
If you're spending $75,000 of OPM, on at least 11 different trips (assuming each cost the maximum possible ~$6818), your company most likely has a contract with DL or another carrier, and you're flying where you're told, when you're told, and how you're told (although quite nicely at those prices at least). If your company switches from DL to UA, because UA offers a better discount than DL, you're going to UA.
Simply, there is almost no scenario where one spends $75,000 on airfare with the hope to get a theoretical 17% rebate on the miles spent. Many other factors are far, far more important at that point. The 830,000 mile post is an egregious example of finding the evidence that proves one's hypothesis, but this 17% rebate example is no better and is just as laughable.
Put more simply, there's a reason FF program was ranked 19th on most important factors when choosing an airline in a recent poll. For better or worse, most people don't care about the FF program, they're all crap now anyway for the average person.
Last edited by TheBOSman; Aug 2, 2015 at 1:28 pm
#60
Join Date: Jul 2009
Location: DCA/IAD
Programs: AS, US, Hilton, BA, DL, SPG, AA, VS
Posts: 1,628
DL doesn't need a good FF program to make money, clearly. And the number of customers who will choose one of the ME3 over DL based on the FF programs isn't enough to matter to DL in making decisions on changes to SkyMiles.