No Delta, my bag is NOT for free advertising - SEA
Mar 30, 2014, 9:18 am
#226
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People do not PAY to check a bag to have Delta place self-serving advertising on it.
Mar 30, 2014, 9:24 am
#227
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So how is this different than putting on the Medallion luggage tags - which have no personal info which would make them useful if the bag was lost?
It advertises Delta to the world and serves no useful purpose other than letting kettles know you are a diamond - assuming they know what that means.
In the 30's people wore sandwich boards (I've seen it in old movies) and now some hold up signs at intersections but are paid. Today people pay to buy a piece of clothing (Nike, Harley Davidson, Gucci, Bo and Edna's Surf Shop and topless bar, etc.) then wear it without compensation.
If DL made this something that was only available to GM and above it then this discussion would have a different slant.
It advertises Delta to the world and serves no useful purpose other than letting kettles know you are a diamond - assuming they know what that means.
In the 30's people wore sandwich boards (I've seen it in old movies) and now some hold up signs at intersections but are paid. Today people pay to buy a piece of clothing (Nike, Harley Davidson, Gucci, Bo and Edna's Surf Shop and topless bar, etc.) then wear it without compensation.
If DL made this something that was only available to GM and above it then this discussion would have a different slant.
Mar 30, 2014, 10:44 am
#228
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I don't put the Medallion tag on my bag, either. It's in an outside pocket, but I see no need to hang it on my bag because it has not use.
Mar 30, 2014, 11:19 am
#229
Join Date: Nov 2006
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Idiot move by some fresh MBA intern or new hire, and even dumber move by their manager to approve the idea.
First get all the priority bags out at the head of the line. Then get all the remaining bags out in a reasonable amount of time. Then, if you want to advertise, print it on the bag tag itself as others have suggested. Or have the ticket counter agent tag it as you drop off the bag, since they're already required to touch it. And the campaign is much less stealthy, and would give the customer the right to opt-out of the advertising.
Given that this was targeted at SEA arrivals only, it's a pretty classless move when their chief competition has a bag delivery guarantee that is half the time of most Delta bag deliveries.
This seems like a move out of the EasyJet or Ryanair playbook, and goes completely in contrast with the vibe that Delta is trying to present about being a better airline, refining their service levels, and climbing "up". They'd get more mileage out of inserting an Amex ad in the in-flight video instead of playing a Delta "up" advertisement twice. Or, they could create a new safety video where the person needs to borrow a pen from the FA to fill out an Amex application instead of needing help with the Rubik's Cube (or quantum mechanics from the previous safety video).
Delta, you've been doing very well operationally. But crap like this from the marketing side is just boneheaded, and smears the image that your operations and front-line folks have built over the past couple of years.
First get all the priority bags out at the head of the line. Then get all the remaining bags out in a reasonable amount of time. Then, if you want to advertise, print it on the bag tag itself as others have suggested. Or have the ticket counter agent tag it as you drop off the bag, since they're already required to touch it. And the campaign is much less stealthy, and would give the customer the right to opt-out of the advertising.
Given that this was targeted at SEA arrivals only, it's a pretty classless move when their chief competition has a bag delivery guarantee that is half the time of most Delta bag deliveries.
This seems like a move out of the EasyJet or Ryanair playbook, and goes completely in contrast with the vibe that Delta is trying to present about being a better airline, refining their service levels, and climbing "up". They'd get more mileage out of inserting an Amex ad in the in-flight video instead of playing a Delta "up" advertisement twice. Or, they could create a new safety video where the person needs to borrow a pen from the FA to fill out an Amex application instead of needing help with the Rubik's Cube (or quantum mechanics from the previous safety video).
Delta, you've been doing very well operationally. But crap like this from the marketing side is just boneheaded, and smears the image that your operations and front-line folks have built over the past couple of years.
Mar 30, 2014, 1:26 pm
#230
Join Date: Feb 2012
Posts: 127
Originally Posted by OP
My bag dropped about 40 minutes after my flight arrived. I think I've figured out why!
Mar 30, 2014, 4:00 pm
#231
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And to extend the analogy, it's like there's a valet service with no self parking... and it takes you 40 minutes after leaving the store to get your car, because the valet staff is busy placing the adverts.
Mar 30, 2014, 4:40 pm
#232
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Yes, the more accurate analogy would be: Every time you park your car in a parking lot, the related business puts an advert under your wiper to get their charge card or membership card, etc.
And to extend the analogy, it's like there's a valet service with no self parking... and it takes you 40 minutes after leaving the store to get your car, because the valet staff is busy placing the adverts.
And to extend the analogy, it's like there's a valet service with no self parking... and it takes you 40 minutes after leaving the store to get your car, because the valet staff is busy placing the adverts.
Mar 30, 2014, 8:16 pm
#233
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. . . . . it is MY property and unless I authorize you I don't want you to put anything on it or do anything to it.
When I check the bag I authorize you to put a bag tag on it as it is required to deliver my bag to the destination. That's where it ends. We have no contract that allows you to use my property for advertisement purposes, however minute they are. It offends me that you (Delta) think you can just go ahead and do that.
When I check the bag I authorize you to put a bag tag on it as it is required to deliver my bag to the destination. That's where it ends. We have no contract that allows you to use my property for advertisement purposes, however minute they are. It offends me that you (Delta) think you can just go ahead and do that.
As a DM with a known Customer Value Score of "0" - ZERO, I think the "new" HVC of today to DL - isn't who you think . . . . It's those who pay, PAY, PAY! - - Bags fees, award fees, EconomyComfort fees, SDC fees, yada yada . . .
My take: It's a bunch of baloney, not really worth wasting a breath on. To those who are hyped up on calling their attorneys to sue DL for using their bags for free advertising - best of luck to you. There's probably some minute, hidden clause in the CoC that allows it. If there isn't - - there will be soon, after they read this thread.
Also, I guess you're all OK with DL raising ticket prices proportionally to offset the loss of $$$ that Amex pays them to put the tags on.
@:-) Here's an idea!!! @:-)
Put the Amex bag tags on ALL gate checked bags - AT THE GATE! That way, it'll encourage people to get the card to check bags for free, who otherwise try to take the kitchen sink on board!!!
Bottom line: Apparently, SEA arriving bags aren't managed properly, and are way too slow. This is something that particularly, SEA originating pax should gripe about.
But, HERE'S the kicker! Delta, your NUMBER ONE fan, booster, and loyal, beloved STOCKHOLDER also agrees that this is a bad idea!!! . . . . .
Thanx for readin'!
DT
Mar 30, 2014, 8:29 pm
#234
Join Date: Sep 2012
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^^ Dave has an answer for everything, doesn't he? 
The difference is that I am putting MY OWN tag on MY OWN bag.
Let me ask you this puddinhead: What if someone various cab companies or rental car places wait at the carousel right where the bags come out and put their tags on your bag? Would you just stand there and wait until they are done or would you tell them to knock it off? I think we all know the answer to that !
Puddinhead....So how is this different than putting on the Medallion luggage tags - which have no personal info which would make them useful if the bag was lost?
It advertises Delta to the world and serves no useful purpose other than letting kettles know you are a diamond - assuming they know what that means.
In the 30's people wore sandwich boards (I've seen it in old movies) and now some hold up signs at intersections but are paid. Today people pay to buy a piece of clothing (Nike, Harley Davidson, Gucci, Bo and Edna's Surf Shop and topless bar, etc.) then wear it without compensation.
If DL made this something that was only available to GM and above it then this discussion would have a different slant.
It advertises Delta to the world and serves no useful purpose other than letting kettles know you are a diamond - assuming they know what that means.
In the 30's people wore sandwich boards (I've seen it in old movies) and now some hold up signs at intersections but are paid. Today people pay to buy a piece of clothing (Nike, Harley Davidson, Gucci, Bo and Edna's Surf Shop and topless bar, etc.) then wear it without compensation.
If DL made this something that was only available to GM and above it then this discussion would have a different slant.
Let me ask you this puddinhead: What if someone various cab companies or rental car places wait at the carousel right where the bags come out and put their tags on your bag? Would you just stand there and wait until they are done or would you tell them to knock it off? I think we all know the answer to that !
Mar 31, 2014, 10:57 pm
#236
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...
A bumper sticker would be very difficult to remove without rubbing compound or similar, which is quite different from these tags. HOWEVER, don't they normally put paper floor mats in your car with oil company ads on them?
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I'm SURE your demonstration shows the next target how simply EASY it is to spend 30,000 miles! Just show them a 370,000 mile award ticket to Europe! Perhaps you meant to say, that you show them how hard it is to spend ONLY 30,000 miles!!!
...
A bumper sticker would be very difficult to remove without rubbing compound or similar, which is quite different from these tags. HOWEVER, don't they normally put paper floor mats in your car with oil company ads on them?
...
I'm SURE your demonstration shows the next target how simply EASY it is to spend 30,000 miles! Just show them a 370,000 mile award ticket to Europe! Perhaps you meant to say, that you show them how hard it is to spend ONLY 30,000 miles!!!
...
Item 2... Touche, you are spot on.
Apr 6, 2014, 6:14 pm
#239
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45 minutes from time I walked off plane until any bags were coming up the carasel yesterday. Came in on 7:57pm Delta DTW - SEA flight. Every bag even those with sky priority yellow tags had the amex advertisements. This is ridiculous and I will be emailing a complaint tomorrow once I have time to write one. I also want to see what happens on 2237 that i am currently awaiting departure on to HNL from SEA.
Apr 7, 2014, 7:06 pm
#240
Join Date: Aug 2011
Location: ECP
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Posts: 1,658
Operations management literature says otherwise. ANY additional activity requires additional time absent a change in the process - in the case of ADDING an advert, its more time. Either you pay for extra time (add an employee) or you take time from something else (loading the belt) ... its OM.
In that case, it's possible that this only adds a negligible amount of time, if any at all.
That said, I agree with the posters who said that even the perception that it would is stupid marketing. As is calling attention to the fact that you're paying for your bag.