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Delta and new DL.com Profiles A Lot About You

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Old Jun 12, 2013, 7:24 pm
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: Schmoops
Figured a highly collaborative effort like this needs a wikipost. As items and codes are confirmed, let's centralize them in one place rather than thumb through hundreds of discussion posts.

How to pull your information
Log into your SkyMiles account at Delta.com, then visit this link: https://www.delta.com/databroker/bcdata.action

What the items indicate
v01: Closest airport to home address (encoded using key 1)
v02: Country of residence
v03:
v04: Preferred departure airport/city (encoded using key 2)
v05: Language
v06: discSpndngAmt, in thousands
v07: Skymiles status level
v08: State/province (encoded using key 2)
v09: Pay with Miles eligible
v10: sunTrstInd
v11: prefDestCity
v12: MQS
v13: Hotel loyalty programs stored in DL.com profile (encoded using key 2, see post #829)
v14:
v15: Income, in thousands
v16: Current age + 99
v17: 1/2/3 MM Status
v18: Home value, in thousands
v19:
v20: SkyClub member
v21: SkyMiles account number
v22: Experian Mosaic segment (encoded using keys 1 and 3, see http://www.flyertalk.com/forum/delta...l#post20913445) Description here and Segment Details here
v23: Saved search destination airports (encoded using key 1)
v24: SkyClub renewal date (coded using key 3)
v25: Saved payment information (encoded using key 1) AND SPG status (encoded using key 1, see http://www.flyertalk.com/forum/delta...l#post20913463)
v26: Gender/prefix (1=male/Mr, 2=female/Ms/Mrs, 3=Dr/other) (to be confirmed)
v27:
v28: SkyMiles account number with 3 leading zeros (called "CustID" in previous data)
v29: Logged in (SM account)
v30: Customer Value Score (Questionable, and scale is unknown)
v31: RDM balance
v32: Dream trips from DL.com profile (encoded using key 2)
v33: MQM balance
v34: Activities & Interests from DL.com profile
v35:
v36:
v37:
v38:
v39: ?? Duplicate for Language ??
v40: ?? Duplicate for Country of Residence ??

Encoding

Three different coding keys are used for variables 01, 04, 08, 13, 22, 23, 24, 25, and 32. For full mappings, click here: Keys 1, 2, and 3
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Delta and new DL.com Profiles A Lot About You

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Old Jun 12, 2013, 8:29 pm
  #721  
 
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LOL at #21 on the master list. Please don't change it!

EDIT: Damn it! You had to change it from "Slymiles" to Skymiles and ruin my post...

Last edited by mcmitchell; Jun 12, 2013 at 9:46 pm
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Old Jun 12, 2013, 8:31 pm
  #722  
 
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Originally Posted by MSPeconomist
Other than AX, my credit cards in v25 don't make sense.
Originally Posted by TTT
Neither do mine.

IK = AX
NORZ = SHRG
IKBB = AXCC

The first two make sense as my stored card is an Amex charge card and I have a DL Amex (not stored). No idea what SHRG is.
After it is decoded using key 1, v25 contains data that was previously labeled "coBrandCardCd". However, I'm not sure what letters like SHRG and CCM mean.

Examples:
IKBL->AXCP = DL Platinum Amex
IKBZ->AXCG = DL Gold Amex
IK->AX = non-DL Amex

Last edited by lamont2718; Jun 12, 2013 at 8:50 pm Reason: Clarity
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Old Jun 12, 2013, 8:33 pm
  #723  
TTT
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Originally Posted by lamont2718
v25 contains data that was previously labeled "coBrandCardCd". E.g., AXCP = DL Platinum Amex, AXCG = DL Gold Amex, and AX = non-DL Amex. However, I'm not sure what letters like SHRG and CCM mean.
Well that might make sense - I have a Delta Amex blue card which might be the AXCC code.
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Old Jun 12, 2013, 8:34 pm
  #724  
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V8 = KZ = PA

You already have Z=A, so K=P is new.
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Old Jun 12, 2013, 8:35 pm
  #725  
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Originally Posted by lamont2718
v25 contains data that was previously labeled "coBrandCardCd". E.g., AXCP = DL Platinum Amex, AXCG = DL Gold Amex, and AX = non-DL Amex. However, I'm not sure what letters like SHRG and CCM mean.
I'm guessing that NORL = Reserve card and something like NORZ is DL AmEx Plat card. Or maybe IKBD = Reserve card and IKsomethingsimilar is DL AmEx Plat card.

However, I'm surprised that DL doesn't track who has the regular AmEx Plat and Centurion charge cards because these give lounge access.
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Old Jun 12, 2013, 8:43 pm
  #726  
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Originally Posted by mcmitchell
LOL at #21 on the master list. Please don't change it!
Sorry already did - but agree SLYMILES was so very appropriate
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Old Jun 12, 2013, 8:45 pm
  #727  
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Originally Posted by MSPeconomist
I'm guessing that NORL = Reserve card and something like NORZ is DL AmEx Plat card. Or maybe IKBD = Reserve card and IKsomethingsimilar is DL AmEx Plat card.

However, I'm surprised that DL doesn't track who has the regular AmEx Plat and Centurion charge cards because these give lounge access.
"v25":"IKBL,NORT", I only have a DL Plat Amex - I still think NORT is North America IKBL has to be DL Plat Amex
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Old Jun 12, 2013, 8:48 pm
  #728  
 
Join Date: May 1999
Posts: 1,627
It seems someone profiles a lot about Delta too.

Found the following when I logged onto the Delta SkyMiles forum on FlyerTalk:

{
"companyIntegrity":"none",
"programClaim":"best in class",
"programEval":"worst in class",
"gateShenanigans":"high"
"avgAwardPrice":"high",
"awardChangesAllowed":"limited",
"programValue":"low",
"milesDieWhenYouDo":"yes",
"fuelSurchargeRipoffEmployed":"yes",
"advanceChangeNotice":"no",
"hideBehindFalseLegalClaims":"when possible"
}
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Old Jun 12, 2013, 8:58 pm
  #729  
 
Join Date: Sep 2006
Location: LAX
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Posts: 4,783
As var as V25 goes, there is more to it. I have only my DL Plat Amex as a stored payment, but before I got that I used a regular Amex Plat -- which was since downgraded to just a Amex Green.

I have IK (=AX) which could be the green card but also IKTL, which I haven't seen mentioned here and is different from what others have reported with Dl Plat Amex.

OK, I checked my January "dump" and I had AX,AX BP -- which according to the key is IK,IKTL so that is a match. No idea what "AX BP" is though.

Added: Just figured it out: My DL Amex Plat is "Personal" Business card so TL=BP = Business, Personal

Last edited by TheMadBrewer; Jun 12, 2013 at 9:04 pm
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Old Jun 12, 2013, 8:59 pm
  #730  
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Holy shitake mushrooms... delta reallydoes love me!
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Old Jun 12, 2013, 8:59 pm
  #731  
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Originally Posted by GRALISTAIR
"v25":"IKBL,NORT", I only have a DL Plat Amex - I still think NORT is North America IKBL has to be DL Plat Amex
Then what is NORL?
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Old Jun 12, 2013, 9:01 pm
  #732  
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Originally Posted by Thomas Hudson
Holy shitake mushrooms... delta reallydoes love me!
Why do you say this?
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Old Jun 12, 2013, 9:03 pm
  #733  
 
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Originally Posted by MSPeconomist
Then what is NORL?
IKBL,NORL would be AXCP (Corporate?) SHRP
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Old Jun 12, 2013, 9:05 pm
  #734  
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Holy shitake mushrooms... delta reallydoes love me!

Originally Posted by MSPeconomist
Why do you say this?
HVC, American Royalty, always upgraded, Customer Value Score 100, home airport -private helicopter pad from back yard straight to home airport, Skyclub access NO, Special private club access yes,
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Old Jun 12, 2013, 9:06 pm
  #735  
 
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I've figured out v22 -- it is an encoding of your three-character Mosaic. For example, EPE->O51="Digital Dependents". I will post the full explanation and key soon.
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