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Delta and new DL.com Profiles A Lot About You

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Old Jun 12, 2013, 7:24 pm
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: Schmoops
Figured a highly collaborative effort like this needs a wikipost. As items and codes are confirmed, let's centralize them in one place rather than thumb through hundreds of discussion posts.

How to pull your information
Log into your SkyMiles account at Delta.com, then visit this link: https://www.delta.com/databroker/bcdata.action

What the items indicate
v01: Closest airport to home address (encoded using key 1)
v02: Country of residence
v03:
v04: Preferred departure airport/city (encoded using key 2)
v05: Language
v06: discSpndngAmt, in thousands
v07: Skymiles status level
v08: State/province (encoded using key 2)
v09: Pay with Miles eligible
v10: sunTrstInd
v11: prefDestCity
v12: MQS
v13: Hotel loyalty programs stored in DL.com profile (encoded using key 2, see post #829)
v14:
v15: Income, in thousands
v16: Current age + 99
v17: 1/2/3 MM Status
v18: Home value, in thousands
v19:
v20: SkyClub member
v21: SkyMiles account number
v22: Experian Mosaic segment (encoded using keys 1 and 3, see http://www.flyertalk.com/forum/delta...l#post20913445) Description here and Segment Details here
v23: Saved search destination airports (encoded using key 1)
v24: SkyClub renewal date (coded using key 3)
v25: Saved payment information (encoded using key 1) AND SPG status (encoded using key 1, see http://www.flyertalk.com/forum/delta...l#post20913463)
v26: Gender/prefix (1=male/Mr, 2=female/Ms/Mrs, 3=Dr/other) (to be confirmed)
v27:
v28: SkyMiles account number with 3 leading zeros (called "CustID" in previous data)
v29: Logged in (SM account)
v30: Customer Value Score (Questionable, and scale is unknown)
v31: RDM balance
v32: Dream trips from DL.com profile (encoded using key 2)
v33: MQM balance
v34: Activities & Interests from DL.com profile
v35:
v36:
v37:
v38:
v39: ?? Duplicate for Language ??
v40: ?? Duplicate for Country of Residence ??

Encoding

Three different coding keys are used for variables 01, 04, 08, 13, 22, 23, 24, 25, and 32. For full mappings, click here: Keys 1, 2, and 3
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Delta and new DL.com Profiles A Lot About You

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Old Jun 12, 2013, 7:21 pm
  #691  
 
Join Date: May 2009
Location: PHL
Programs: AA EXP, DL DM HH Gold, Marriot Titanium
Posts: 1,298
Originally Posted by GRALISTAIR
If that is the case mine is MCI and the code is QBJ so I will start the letters

CODE ACTUAL
Q M
B C
J I
O L
L G
X A
My home is STL - v01 states NWH

N S
W T
H L

Last edited by timmy83; Jun 12, 2013 at 7:28 pm
timmy83 is offline  
Old Jun 12, 2013, 7:23 pm
  #692  
 
Join Date: Mar 2013
Location: PVU, SLC
Programs: DL Pork Medallion, PP, GE
Posts: 1,657
Originally Posted by timmy83
My home is STL - v01 states NWH

N S
W T
H L

Is it possible that each different code has a different set of identifiers?
I'll concur; SLC -> NHB
S = N
L = H
C = B
brocklee9000 is offline  
Old Jun 12, 2013, 7:25 pm
  #693  
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Programs: AA EXP, HH Diamond, IHG Plat, Hyatt Plat, Marriott Plat, Nat'l Exec Elite, Avis Presidents Club
Posts: 16,277
I have started a Wikipost for this highly collaborative effort. As items and codes are confirmed, let's centralize them in one place rather than thumb through hundreds of discussion posts. I've started to populate based on previous posts.
javabytes is offline  
Old Jun 12, 2013, 7:29 pm
  #694  
 
Join Date: Nov 2012
Location: ATL
Programs: Bonvoy Ambassador, Hyatt Globalist, Hilton Gold, AA EXP, UA Silver, former DL DM
Posts: 2,001
Originally Posted by Schmoops
my v01 is OLX, and my home airport is LGA. Does that jive with what you came up with?
OLX = HPN


Will post the full key for one encoding soon. Still working on the second key.
lamont2718 is offline  
Old Jun 12, 2013, 7:37 pm
  #695  
 
Join Date: Mar 2013
Location: PVU, SLC
Programs: DL Pork Medallion, PP, GE
Posts: 1,657
How do we edit the wikipost?
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Old Jun 12, 2013, 7:39 pm
  #696  
 
Join Date: May 2009
Location: PHL
Programs: AA EXP, DL DM HH Gold, Marriot Titanium
Posts: 1,298
Originally Posted by lamont2718
Will post the full key for one encoding soon. Still working on the second key.
Great idea!
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Old Jun 12, 2013, 7:40 pm
  #697  
 
Join Date: Oct 2009
Location: IND
Programs: DL DM, SPG AMB, National EE
Posts: 1,301
For V06: folks have been saying that is discretionary spending...

Any thought to this being the amount you spent with DL last year? For me, I have a 27 there and when I added up all the spend I could find for 2012 I came up with 25k - but I didn't think about tickets purchased in 2011 for travel in 2012, so it's possible that it would be right on the dollar in my case. Just a thought.
azeckel is offline  
Old Jun 12, 2013, 7:51 pm
  #698  
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Join Date: Apr 2009
Location: Bye Delta
Programs: AA EXP, HH Diamond, IHG Plat, Hyatt Plat, Marriott Plat, Nat'l Exec Elite, Avis Presidents Club
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Originally Posted by brocklee9000
How do we edit the wikipost?
Hit the edit button at the bottom right of the wiki post.
javabytes is offline  
Old Jun 12, 2013, 7:56 pm
  #699  
 
Join Date: May 2009
Location: PHL
Programs: AA EXP, DL DM HH Gold, Marriot Titanium
Posts: 1,298
Originally Posted by azeckel
For V06: folks have been saying that is discretionary spending...

Any thought to this being the amount you spent with DL last year? For me, I have a 27 there and when I added up all the spend I could find for 2012 I came up with 25k - but I didn't think about tickets purchased in 2011 for travel in 2012, so it's possible that it would be right on the dollar in my case. Just a thought.

For me, not a chance.

On another topic, my fear with a wikipost is that all of it will be deleted when DL figures out that we've cracked their clever code.
timmy83 is offline  
Old Jun 12, 2013, 7:57 pm
  #700  
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Join Date: Oct 2011
Location: Anywhere I need to be.
Programs: OW Emerald, *A Gold, NEXUS, GE, ABTC/APEC, South Korea SES, eIACS, PP, Hyatt Diamond
Posts: 16,046
Originally Posted by azeckel
For V06: folks have been saying that is discretionary spending...

Any thought to this being the amount you spent with DL last year? For me, I have a 27 there and when I added up all the spend I could find for 2012 I came up with 25k - but I didn't think about tickets purchased in 2011 for travel in 2012, so it's possible that it would be right on the dollar in my case. Just a thought.
The person's account I am investigating has 7.
AA_EXP09 is offline  
Old Jun 12, 2013, 7:58 pm
  #701  
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Join Date: May 2008
Location: CHA, MAN;
Programs: Delta DM 1 MM; Hz PC
Posts: 11,169
Originally Posted by azeckel
For V06: folks have been saying that is discretionary spending...

Any thought to this being the amount you spent with DL last year? For me, I have a 27 there and when I added up all the spend I could find for 2012 I came up with 25k - but I didn't think about tickets purchased in 2011 for travel in 2012, so it's possible that it would be right on the dollar in my case. Just a thought.
My V06 is 7 - I (and my company) spent way more than that last year (even allowing for TATLs with the heavy tax. So not sure
GRALISTAIR is offline  
Old Jun 12, 2013, 8:00 pm
  #702  
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Join Date: Apr 2009
Location: Bye Delta
Programs: AA EXP, HH Diamond, IHG Plat, Hyatt Plat, Marriott Plat, Nat'l Exec Elite, Avis Presidents Club
Posts: 16,277
Originally Posted by timmy83
For me, not a chance.

On another topic, my fear with a wikipost is that all of it will be deleted when DL figures out that we've cracked their clever code.
Not to worry... The wiki tracks each revision so vandalism is easily undone.

What's far more likely is that the hide the data on the website again.
javabytes is offline  
Old Jun 12, 2013, 8:04 pm
  #703  
 
Join Date: Jan 2010
Programs: DL PM, UA Gold
Posts: 363
Originally Posted by timmy83
My home is STL - v01 states NWH

N S
W T
H L
Yeah, for me V01=NWH and I'm in the STL.

Unless NWH refers to Newport, NH:

http://www.gcmap.com/mapui?P=nwh
twohundredfifty is offline  
Old Jun 12, 2013, 8:05 pm
  #704  
FlyerTalk Evangelist
 
Join Date: Oct 2011
Location: Anywhere I need to be.
Programs: OW Emerald, *A Gold, NEXUS, GE, ABTC/APEC, South Korea SES, eIACS, PP, Hyatt Diamond
Posts: 16,046
Originally Posted by GRALISTAIR
My V06 is 7 - I (and my company) spent way more than that last year (even allowing for TATLs with the heavy tax. So not sure
Try base fare only less taxes + YQYR.
The person I am investigating also has 7.
(I don't fly DL myself, so I have permission to use a WA PM account for investigative purposes. They want to know, I want to do the work.)
AA_EXP09 is offline  
Old Jun 12, 2013, 8:05 pm
  #705  
 
Join Date: Mar 2013
Location: PVU, SLC
Programs: DL Pork Medallion, PP, GE
Posts: 1,657
For some reason, I don't see an edit button. I only have the option to minimize/maximize the post, or click on the name of the last editor.

Anyway, I guess I'll just let others edit it. I agree with the general notion that v06 is discretionary spending. It's not quite spot on for me, but it's kinda close. Also, have we been able to conclude that v01 is home airport?
brocklee9000 is offline  


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