Jun 12, 2013, 7:24 pm
Last edit by: Schmoops
Figured a highly collaborative effort like this needs a wikipost. As items and codes are confirmed, let's centralize them in one place rather than thumb through hundreds of discussion posts.
How to pull your information
Log into your SkyMiles account at Delta.com, then visit this link: https://www.delta.com/databroker/bcdata.action
What the items indicate
v01: Closest airport to home address (encoded using key 1)
v02: Country of residence
v03:
v04: Preferred departure airport/city (encoded using key 2)
v05: Language
v06: discSpndngAmt, in thousands
v07: Skymiles status level
v08: State/province (encoded using key 2)
v09: Pay with Miles eligible
v10: sunTrstInd
v11: prefDestCity
v12: MQS
v13: Hotel loyalty programs stored in DL.com profile (encoded using key 2, see post #829)
v14:
v15: Income, in thousands
v16: Current age + 99
v17: 1/2/3 MM Status
v18: Home value, in thousands
v19:
v20: SkyClub member
v21: SkyMiles account number
v22: Experian Mosaic segment (encoded using keys 1 and 3, see http://www.flyertalk.com/forum/delta...l#post20913445) Description here and Segment Details here
v23: Saved search destination airports (encoded using key 1)
v24: SkyClub renewal date (coded using key 3)
v25: Saved payment information (encoded using key 1) AND SPG status (encoded using key 1, see http://www.flyertalk.com/forum/delta...l#post20913463)
v26: Gender/prefix (1=male/Mr, 2=female/Ms/Mrs, 3=Dr/other) (to be confirmed)
v27:
v28: SkyMiles account number with 3 leading zeros (called "CustID" in previous data)
v29: Logged in (SM account)
v30: Customer Value Score (Questionable, and scale is unknown)
v31: RDM balance
v32: Dream trips from DL.com profile (encoded using key 2)
v33: MQM balance
v34: Activities & Interests from DL.com profile
v35:
v36:
v37:
v38:
v39: ?? Duplicate for Language ??
v40: ?? Duplicate for Country of Residence ??
Encoding
Three different coding keys are used for variables 01, 04, 08, 13, 22, 23, 24, 25, and 32. For full mappings, click here: Keys 1, 2, and 3
How to pull your information
Log into your SkyMiles account at Delta.com, then visit this link: https://www.delta.com/databroker/bcdata.action
What the items indicate
v01: Closest airport to home address (encoded using key 1)
v02: Country of residence
v03:
v04: Preferred departure airport/city (encoded using key 2)
v05: Language
v06: discSpndngAmt, in thousands
v07: Skymiles status level
v08: State/province (encoded using key 2)
v09: Pay with Miles eligible
v10: sunTrstInd
v11: prefDestCity
v12: MQS
v13: Hotel loyalty programs stored in DL.com profile (encoded using key 2, see post #829)
v14:
v15: Income, in thousands
v16: Current age + 99
v17: 1/2/3 MM Status
v18: Home value, in thousands
v19:
v20: SkyClub member
v21: SkyMiles account number
v22: Experian Mosaic segment (encoded using keys 1 and 3, see http://www.flyertalk.com/forum/delta...l#post20913445) Description here and Segment Details here
v23: Saved search destination airports (encoded using key 1)
v24: SkyClub renewal date (coded using key 3)
v25: Saved payment information (encoded using key 1) AND SPG status (encoded using key 1, see http://www.flyertalk.com/forum/delta...l#post20913463)
v26: Gender/prefix (1=male/Mr, 2=female/Ms/Mrs, 3=Dr/other) (to be confirmed)
v27:
v28: SkyMiles account number with 3 leading zeros (called "CustID" in previous data)
v29: Logged in (SM account)
v30: Customer Value Score (Questionable, and scale is unknown)
v31: RDM balance
v32: Dream trips from DL.com profile (encoded using key 2)
v33: MQM balance
v34: Activities & Interests from DL.com profile
v35:
v36:
v37:
v38:
v39: ?? Duplicate for Language ??
v40: ?? Duplicate for Country of Residence ??
Encoding
Three different coding keys are used for variables 01, 04, 08, 13, 22, 23, 24, 25, and 32. For full mappings, click here: Keys 1, 2, and 3
Delta and new DL.com Profiles A Lot About You
Jun 12, 2013, 8:06 pm
#706
FlyerTalk Evangelist
Join Date: Oct 2011
Location: Anywhere I need to be.
Programs: OW Emerald, *A Gold, NEXUS, GE, ABTC/APEC, South Korea SES, eIACS, PP, Hyatt Diamond
Posts: 16,046
For some reason, I don't see an edit button. I only have the option to minimize/maximize the post, or click on the name of the last editor.
Anyway, I guess I'll just let others edit it. I agree with the general notion that v06 is discretionary spending. It's not quite spot on for me, but it's kinda close. Also, have we been able to conclude that v01 is home airport?
Anyway, I guess I'll just let others edit it. I agree with the general notion that v06 is discretionary spending. It's not quite spot on for me, but it's kinda close. Also, have we been able to conclude that v01 is home airport?
Jun 12, 2013, 8:10 pm
#707
A FlyerTalk Posting Legend
Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.3MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
Posts: 100,417
Jun 12, 2013, 8:13 pm
#708
Join Date: Nov 2012
Location: ATL
Programs: Bonvoy Ambassador, Hyatt Globalist, Hilton Gold, AA EXP, UA Silver, former DL DM
Posts: 2,001
I've cracked both keys. Full mappings here: https://docs.google.com/spreadsheet/...=0&output=html
Let me know if anyone has any disagreements.
Unfortunately I still have not been able to determine what v13 and v22 are; the letters don't make sense using either key.
Let me know if anyone has any disagreements.
Unfortunately I still have not been able to determine what v13 and v22 are; the letters don't make sense using either key.
Last edited by lamont2718; Jun 12, 2013 at 8:19 pm
Jun 12, 2013, 8:14 pm
#709
A FlyerTalk Posting Legend
Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.3MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
Posts: 100,417
Jun 12, 2013, 8:15 pm
#710
FlyerTalk Evangelist
Join Date: Oct 2011
Location: Anywhere I need to be.
Programs: OW Emerald, *A Gold, NEXUS, GE, ABTC/APEC, South Korea SES, eIACS, PP, Hyatt Diamond
Posts: 16,046
I've cracked both keys. Full mappings here: https://docs.google.com/spreadsheet/...=0&output=html
Jun 12, 2013, 8:17 pm
#711
A FlyerTalk Posting Legend
Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.3MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
Posts: 100,417
For some reason, I don't see an edit button. I only have the option to minimize/maximize the post, or click on the name of the last editor.
Anyway, I guess I'll just let others edit it. I agree with the general notion that v06 is discretionary spending. It's not quite spot on for me, but it's kinda close. Also, have we been able to conclude that v01 is home airport?
Anyway, I guess I'll just let others edit it. I agree with the general notion that v06 is discretionary spending. It's not quite spot on for me, but it's kinda close. Also, have we been able to conclude that v01 is home airport?
Jun 12, 2013, 8:22 pm
#713
A FlyerTalk Posting Legend
Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.3MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
Posts: 100,417
I've cracked both keys. Full mappings here: https://docs.google.com/spreadsheet/...=0&output=html
Let me know if anyone has any disagreements.
Unfortunately I still have not been able to determine what v13 and v22 are; the letters don't make sense using either key.
Let me know if anyone has any disagreements.
Unfortunately I still have not been able to determine what v13 and v22 are; the letters don't make sense using either key.
Jun 12, 2013, 8:22 pm
#714
A FlyerTalk Posting Legend
Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.3MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
Posts: 100,417
"
Jun 12, 2013, 8:24 pm
#716
FlyerTalk Evangelist
Join Date: Nov 2004
Location: 45° North
Programs: DL DM MM, HH Diamond
Posts: 10,196
Me too.
If so, I am about $10k short than what I actually spent in 2012.
For V06: folks have been saying that is discretionary spending...
Any thought to this being the amount you spent with DL last year? For me, I have a 27 there and when I added up all the spend I could find for 2012 I came up with 25k - but I didn't think about tickets purchased in 2011 for travel in 2012, so it's possible that it would be right on the dollar in my case. Just a thought.
Any thought to this being the amount you spent with DL last year? For me, I have a 27 there and when I added up all the spend I could find for 2012 I came up with 25k - but I didn't think about tickets purchased in 2011 for travel in 2012, so it's possible that it would be right on the dollar in my case. Just a thought.
Jun 12, 2013, 8:25 pm
#717
FlyerTalk Evangelist
Join Date: Nov 2004
Location: 45° North
Programs: DL DM MM, HH Diamond
Posts: 10,196
Jun 12, 2013, 8:26 pm
#720
A FlyerTalk Posting Legend
Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.3MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
Posts: 100,417
My v06 just says - and DL should have data on the money I spent. I don't think v06 can be money spent on DL.