Jun 12, 2013, 7:24 pm
Last edit by: Schmoops
Figured a highly collaborative effort like this needs a wikipost. As items and codes are confirmed, let's centralize them in one place rather than thumb through hundreds of discussion posts.
How to pull your information
Log into your SkyMiles account at Delta.com, then visit this link: https://www.delta.com/databroker/bcdata.action
What the items indicate
v01: Closest airport to home address (encoded using key 1)
v02: Country of residence
v03:
v04: Preferred departure airport/city (encoded using key 2)
v05: Language
v06: discSpndngAmt, in thousands
v07: Skymiles status level
v08: State/province (encoded using key 2)
v09: Pay with Miles eligible
v10: sunTrstInd
v11: prefDestCity
v12: MQS
v13: Hotel loyalty programs stored in DL.com profile (encoded using key 2, see post #829)
v14:
v15: Income, in thousands
v16: Current age + 99
v17: 1/2/3 MM Status
v18: Home value, in thousands
v19:
v20: SkyClub member
v21: SkyMiles account number
v22: Experian Mosaic segment (encoded using keys 1 and 3, see http://www.flyertalk.com/forum/delta...l#post20913445) Description here and Segment Details here
v23: Saved search destination airports (encoded using key 1)
v24: SkyClub renewal date (coded using key 3)
v25: Saved payment information (encoded using key 1) AND SPG status (encoded using key 1, see http://www.flyertalk.com/forum/delta...l#post20913463)
v26: Gender/prefix (1=male/Mr, 2=female/Ms/Mrs, 3=Dr/other) (to be confirmed)
v27:
v28: SkyMiles account number with 3 leading zeros (called "CustID" in previous data)
v29: Logged in (SM account)
v30: Customer Value Score (Questionable, and scale is unknown)
v31: RDM balance
v32: Dream trips from DL.com profile (encoded using key 2)
v33: MQM balance
v34: Activities & Interests from DL.com profile
v35:
v36:
v37:
v38:
v39: ?? Duplicate for Language ??
v40: ?? Duplicate for Country of Residence ??
Encoding
Three different coding keys are used for variables 01, 04, 08, 13, 22, 23, 24, 25, and 32. For full mappings, click here: Keys 1, 2, and 3
How to pull your information
Log into your SkyMiles account at Delta.com, then visit this link: https://www.delta.com/databroker/bcdata.action
What the items indicate
v01: Closest airport to home address (encoded using key 1)
v02: Country of residence
v03:
v04: Preferred departure airport/city (encoded using key 2)
v05: Language
v06: discSpndngAmt, in thousands
v07: Skymiles status level
v08: State/province (encoded using key 2)
v09: Pay with Miles eligible
v10: sunTrstInd
v11: prefDestCity
v12: MQS
v13: Hotel loyalty programs stored in DL.com profile (encoded using key 2, see post #829)
v14:
v15: Income, in thousands
v16: Current age + 99
v17: 1/2/3 MM Status
v18: Home value, in thousands
v19:
v20: SkyClub member
v21: SkyMiles account number
v22: Experian Mosaic segment (encoded using keys 1 and 3, see http://www.flyertalk.com/forum/delta...l#post20913445) Description here and Segment Details here
v23: Saved search destination airports (encoded using key 1)
v24: SkyClub renewal date (coded using key 3)
v25: Saved payment information (encoded using key 1) AND SPG status (encoded using key 1, see http://www.flyertalk.com/forum/delta...l#post20913463)
v26: Gender/prefix (1=male/Mr, 2=female/Ms/Mrs, 3=Dr/other) (to be confirmed)
v27:
v28: SkyMiles account number with 3 leading zeros (called "CustID" in previous data)
v29: Logged in (SM account)
v30: Customer Value Score (Questionable, and scale is unknown)
v31: RDM balance
v32: Dream trips from DL.com profile (encoded using key 2)
v33: MQM balance
v34: Activities & Interests from DL.com profile
v35:
v36:
v37:
v38:
v39: ?? Duplicate for Language ??
v40: ?? Duplicate for Country of Residence ??
Encoding
Three different coding keys are used for variables 01, 04, 08, 13, 22, 23, 24, 25, and 32. For full mappings, click here: Keys 1, 2, and 3
Delta and new DL.com Profiles A Lot About You
Jan 25, 2013, 3:12 pm
#391
Join Date: Nov 2012
Location: ATL
Programs: Bonvoy Ambassador, Hyatt Globalist, Hilton Gold, AA EXP, UA Silver, former DL DM
Posts: 2,001
I don't take issue with the fact that Delta has been tracking all of this personal information. I think it was just startling to realize the extent to which Delta tries to track our information (annual income, discretionary spend, home value) and analyze it (Mosaic, mindset, customer value), whether accurately or not.
I don't think this is a real privacy issue, but it is a little unsettling at first. Whereas I used to think that Delta will treat me like every other PM, now I know otherwise.
I don't think this is a real privacy issue, but it is a little unsettling at first. Whereas I used to think that Delta will treat me like every other PM, now I know otherwise.
Jan 25, 2013, 3:15 pm
#392
Join Date: Feb 2010
Location: WLG / WAS
Programs: DL PM, QF, UA, HH Gold, SPG
Posts: 135
+1 Look, I know everything I do is being tracked, logged, mined, and exploited. Fact of life in these times. But for the love of [deity or deities of your choice], please get the info right. Even somewhat close to right would be nice. I am not a 65+ retired person living in an old but well-off community with a country club membership who's afraid to use technology. And I definitely make more than low double-digits each year.
Jan 25, 2013, 3:18 pm
#393
Join Date: Jun 2008
Location: BDU
Programs: DL:MM, Marriott:LTT
Posts: 8,779
I don't need to compare what they do for me to what they do for others. What they do for me makes them a reliable business partner. That doesn't change now that I know I'm a "6" to them, while others are "7" or "54."
It's not like I just found out my spouse would have rather been with any one of a dozen other men.
Jan 25, 2013, 3:19 pm
#394
Join Date: Jan 2000
Location: ATL - DL DM/3MM - HH Lifetime Diamond - Marriott Lifetime Plat
Posts: 3,117
I always laugh when I'm checking out at one of those stores using my AmEx and they ask for my phone number - as if they don't already know enough about me just by my card.
Jan 25, 2013, 3:20 pm
#395
Join Date: May 2009
Location: PHL
Programs: AA EXP, DL DM HH Gold, Marriot Titanium
Posts: 1,298
+1 Look, I know everything I do is being tracked, logged, mined, and exploited. Fact of life in these times. But for the love of [deity or deities of your choice], please get the info right. Even somewhat close to right would be nice. I am not a 65+ retired person living in an old but well-off community with a country club membership who's afraid to use technology. And I definitely make more than low double-digits each year.
)
Jan 25, 2013, 3:23 pm
#396
FlyerTalk Evangelist
Join Date: Apr 2009
Location: Bye Delta
Programs: AA EXP, HH Diamond, IHG Plat, Hyatt Plat, Marriott Plat, Nat'l Exec Elite, Avis Presidents Club
Posts: 16,276
Jan 25, 2013, 3:29 pm
#397
Suspended
Join Date: Aug 2008
Location: SE US
Programs: Duke of Bombay, Delta Ham Sandwich tm, Delta's Glitch
Posts: 4,201
Jan 25, 2013, 3:32 pm
#399
Suspended
Join Date: Aug 2008
Location: SE US
Programs: Duke of Bombay, Delta Ham Sandwich tm, Delta's Glitch
Posts: 4,201
Jan 25, 2013, 3:34 pm
#401
Join Date: Jul 2010
Location: SAV
Programs: Atlanta's hometown airline. A bunch of hotel programs. PetSmart PetPerks.
Posts: 2,531
I like that Kroger sends us coupons for things we buy often & I happily allow them to track me via their Plus card. But I'm certain somewhere in Cincinnati a marketing number cruncher is passing judgement on how much beer & wine we buy. Maybe they have me coded as a BB - big boozer.
Jan 25, 2013, 3:37 pm
#402
Suspended
Join Date: Aug 2008
Location: SE US
Programs: Duke of Bombay, Delta Ham Sandwich tm, Delta's Glitch
Posts: 4,201
We are all special in our own special way. no matter if we are Urban Essence or Upper Middle Class Status Conscious....
Or both.... Just know that Delta thinks you are special....
.....and I do too as long as you have a Delta Amex Credit card and an asspile of discretionary income.....
Or both.... Just know that Delta thinks you are special....
.....and I do too as long as you have a Delta Amex Credit card and an asspile of discretionary income.....
Jan 25, 2013, 3:38 pm
#403
FlyerTalk Evangelist
Join Date: Apr 2009
Location: Bye Delta
Programs: AA EXP, HH Diamond, IHG Plat, Hyatt Plat, Marriott Plat, Nat'l Exec Elite, Avis Presidents Club
Posts: 16,276
Jan 25, 2013, 3:38 pm
#404
Join Date: Aug 2006
Location: DFW
Programs: Non-Affiliated
Posts: 7,430
Like many companies, Delta uses demographic and other data to help provide a personalized experience for our customers, improve how we communicate with them and design offers customized to their interests. While the data displayed was only available to the specific user, we sincerely regret that this code displayed and the confusion it may have caused for our customers. We worked to resolve the issue promptly upon discovering it.
Jan 25, 2013, 3:39 pm
#405
Suspended
Join Date: Aug 2008
Location: SE US
Programs: Duke of Bombay, Delta Ham Sandwich tm, Delta's Glitch
Posts: 4,201
Funny, I bought some makeup at Nordstrom yesterday (just as my Mosaic profile predicted!) & was asked for my phone #...so that next time I came in they'd have my preferences on file. Um, why not look up by my name, or by my Nordstrom card account which was probably pinged even though I used my Amex. @:-)
I like that Kroger sends us coupons for things we buy often & I happily allow them to track me via their Plus card. But I'm certain somewhere in Cincinnati a marketing number cruncher is passing judgement on how much beer & wine we buy. Maybe they have me coded as a BB - big boozer.
I like that Kroger sends us coupons for things we buy often & I happily allow them to track me via their Plus card. But I'm certain somewhere in Cincinnati a marketing number cruncher is passing judgement on how much beer & wine we buy. Maybe they have me coded as a BB - big boozer.