Skymiles Change Rumor?
#2461
FlyerTalk Evangelist
Join Date: Oct 2001
Location: check swarm
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Not too worried. I think DL (NW) IT generally did an outstanding job with the merger and I expect the same for this transition, which is why they keep delaying it until it's ready... unlike United.
That said, the new system will likely enable DL to do a lot of interesting things, including what is rumored here related to dynamic fare based awards.
That said, the new system will likely enable DL to do a lot of interesting things, including what is rumored here related to dynamic fare based awards.
#2462
Join Date: Jan 2000
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#2463
In memoriam, FlyerTalk Evangelist
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#2464
FlyerTalk Evangelist & Ambassador: China
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Well, DM agent said she got a memo on it. Not that any agents are 100% reliabile....
http://www.flyertalk.com/forum/delta...er-thread.html
http://www.flyertalk.com/forum/delta...er-thread.html
#2465
Join Date: Jun 2010
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#2466
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Join Date: Oct 2011
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#2467
Suspended
Join Date: Dec 2010
Location: LAX
Programs: DM
Posts: 1,067
The Loyalty Program is comprised of two projects that seek to increase revenue and customer loyalty along with
decreasing liability related to unused award miles. Coordinated communication to the general public regarding the
intentions of these changes is paramount to acceptance.
Revenue Based Mileage Accrual (RBMA) project shifts the basis for awarding miles to a revenue based accrual approach
Release 0: Support the communication/announcement of upcoming SkyMiles program changes (targeted 1Q12).
Will no longer display distance flown miles for departures after new miles accrual effective date (targeted for 3Q12)
Release 0.5: Provide Mileage Calculator to calculate approximate revenue based mileage accrual based on travel
after launch ((targeted 2Q12)
Release 1: Convert SkyMiles System from flown miles to revenue based mileage accrual (3Q12)
Release 2: Reward SkyMiles members with miles for all non-air purchases (i.e. SkyClub, Seats) (currently On Hold)
Fare Based Award Ticket Redemption (FBATR) project
Fast Track Release – Provides limited base functionality to align with the Polaris Chicago release timing
Phase I at Launch introduces Fare Based Award Redemption Model, Single Shopping Experience for Customer, New Award Inventory Controls, Cash + Miles Award Redemption Product, Award Redemption for OA, Modifications to the automated Award Refund, Redeposit, and Reissue and Exchange Process
Phase II – After Launch includes Bid for Price Award Redemption Product, Buy It Now Award Redemption Product, Volume Discount Award Redemption Product, Modifications to SkyMiles Branded Mileage Upgrade Products, and Modifications to SkyMiles System-Wide Upgrade Certificates
decreasing liability related to unused award miles. Coordinated communication to the general public regarding the
intentions of these changes is paramount to acceptance.
Revenue Based Mileage Accrual (RBMA) project shifts the basis for awarding miles to a revenue based accrual approach
Release 0: Support the communication/announcement of upcoming SkyMiles program changes (targeted 1Q12).
Will no longer display distance flown miles for departures after new miles accrual effective date (targeted for 3Q12)
Release 0.5: Provide Mileage Calculator to calculate approximate revenue based mileage accrual based on travel
after launch ((targeted 2Q12)
Release 1: Convert SkyMiles System from flown miles to revenue based mileage accrual (3Q12)
Release 2: Reward SkyMiles members with miles for all non-air purchases (i.e. SkyClub, Seats) (currently On Hold)
Fare Based Award Ticket Redemption (FBATR) project
Fast Track Release – Provides limited base functionality to align with the Polaris Chicago release timing
Phase I at Launch introduces Fare Based Award Redemption Model, Single Shopping Experience for Customer, New Award Inventory Controls, Cash + Miles Award Redemption Product, Award Redemption for OA, Modifications to the automated Award Refund, Redeposit, and Reissue and Exchange Process
Phase II – After Launch includes Bid for Price Award Redemption Product, Buy It Now Award Redemption Product, Volume Discount Award Redemption Product, Modifications to SkyMiles Branded Mileage Upgrade Products, and Modifications to SkyMiles System-Wide Upgrade Certificates
#2468
In memoriam, FlyerTalk Evangelist
Join Date: May 2005
Location: PIT
Programs: DM life is over 2MM PM now & NW MillionAir Wyndham Rewards Plat -Hotels.com Silver -Accor Silver
Posts: 15,408
I'd bet that some quiet Saturday night, some FlyerTalkers are trying to book reward tickets online, and strange things start to happen - - with pricing, and ticketing. Suddenly, the next morning, we see all of the new rules posted on DL.com. A few days later, we may even see a post here from a company representative as to why . . . .
It was a difficult decision, but it was the right one!
#2469
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This week I heard directly from a Delta Exec that there is going to be a level above DM based on revenue. This was part of a conversation about my roll over making it possible to not fly Delta for three years and maintaining DM status and how this diminishes program benefit for their best customers.
Some other notes.
Many Delta employees have read this thread can not comment because they aren't close to what the new program will look like yet, that any detail they offer could be changed. They regularly sketch program ideas as part of workgroups, some tame, some radical changes. It's not unusual or unique to Delta and doesn't indicate changes.
Lower Tiers will still be mileage based and RDM earned will be based on the same.
While GS and CK may offer different, but not necessarily better benefits for HVC than DM, Delta realizes that perception is reality and people like to be a part of something exclusive. This will allow them to attract more HVC.
New level will have upgrade priority over DM.
Some other notes.
Many Delta employees have read this thread can not comment because they aren't close to what the new program will look like yet, that any detail they offer could be changed. They regularly sketch program ideas as part of workgroups, some tame, some radical changes. It's not unusual or unique to Delta and doesn't indicate changes.
Lower Tiers will still be mileage based and RDM earned will be based on the same.
While GS and CK may offer different, but not necessarily better benefits for HVC than DM, Delta realizes that perception is reality and people like to be a part of something exclusive. This will allow them to attract more HVC.
New level will have upgrade priority over DM.
Example: $25K needed. $28K spent.
Next year only needs $22K.
#2470
Join Date: Aug 2011
Location: ATL
Programs: Delta GM, Marriott Platinum, Hertz 5*
Posts: 2,530
If you're going to overhaul the system, might as well get rid of the silly calendar-based earning/status periods.
#2471
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#2472
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#2473
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#2474
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