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-   Delta Air Lines | SkyMiles (https://www.flyertalk.com/forum/delta-air-lines-skymiles-665/)
-   -   First Class Monetization, or FCM: The Definitive Thread (https://www.flyertalk.com/forum/delta-air-lines-skymiles/1230437-first-class-monetization-fcm-definitive-thread.html)

xliioper Jul 18, 2012 3:25 pm

And if you want to save some bucks, you can play the hidden city game with
one-way tickets.

DCA-DTW-MKE on DL
DTW-DCA-RDU on US

FlyfromLAS Jul 18, 2012 3:29 pm

This was a great point to make. My company requires we use a travel portal and nothing but coach even shows up.

Often1 Jul 18, 2012 4:18 pm


Originally Posted by FlyfromLAS (Post 18957261)
This was a great point to make. My company requires we use a travel portal and nothing but coach even shows up.

Why would DL care? Somebody who works for a company which doesn't make irrational business decisions gets the F seat while you are stuck in Y for roughly the same price. As long as somebody buys it, DL is happy.

sbagdon Jul 18, 2012 5:15 pm


Originally Posted by LBJ (Post 18957104)
If you are charging the same for first and coach, you are doing a very poor job of monetizing FC. I'd call this a case of FC de-monetization :)

Brilliant. Thanks.

Granted, it's amazing how complicated the fare structure can get. Yet DL has the resources to hire the systems/business people to prevent this scenario.

Crazyhotelguy Jul 18, 2012 5:29 pm


Originally Posted by LBJ (Post 18957104)
If you are charging the same for first and coach, you are doing a very poor job of monetizing FC. I'd call this a case of FC de-monetization :)

Yeah, this is really pathetic on DL rev side.

MSPeconomist Jul 18, 2012 5:32 pm


Originally Posted by Crazyhotelguy (Post 18957891)
Yeah, this is really pathetic on DL rev side.

Maybe zero is what the data say people are willing to pay for DL FC.

Crazyhotelguy Jul 18, 2012 5:34 pm


Originally Posted by MSPeconomist (Post 18957911)
Maybe zero is what the data say people are willing to pay for DL FC.

LOL, I would give them $10 for a fewextra inches of space!

:). They are selling themselves short!

MSPeconomist Jul 18, 2012 5:38 pm


Originally Posted by Crazyhotelguy (Post 18957921)
LOL, I would give them $10 for a fewextra inches of space!

:). They are selling themselves short!

Common sense tells us that, but DL seems to base decisions solely on the data they have. That's how I explain the insistence on M+ fares for long haul SWUs; DL has no data on the people who leave SkyMiles due to this policy.

Crazyhotelguy Jul 18, 2012 5:43 pm


Originally Posted by MSPeconomist (Post 18957937)
Common sense tells us that, but DL seems to base decisions solely on the data they have. That's how I explain the insistence on M+ fares for long haul SWUs; DL has no data on the people who leave SkyMiles due to this policy.

Very true. Common sense is in such short supply these days:)

Thomas Hudson Jul 22, 2012 2:25 pm

Coworker just emailed me this FCM Gem:
 
He is trying to get a ticket froom ANC to CHS. "First Class P" was $450 less than the cheapeast coach available.....



11:30PM 4:16PM CHS Mon 23 Jul Economy (Y)
$1,304.30
Select
total priceDetailsDetails
2 tickets left at this price
Economy Comfort may be available.
First (P)
$845.30
Select
total priceDetailsDetails

tvnwz Jul 22, 2012 2:32 pm

I've had that happen a couple of times. Scratched my head and bought the P. Even served a ham sammich for lunch.

Thomas Hudson Jul 22, 2012 2:39 pm

Funny thing is I had to send an email to approve him buying a FC fare... that was $450 cheaper than coach...

rwoman Jul 22, 2012 2:52 pm


Originally Posted by Thomas Hudson (Post 18980852)
Funny thing is I had to send an email to approve him buying a FC fare... that was $450 cheaper than coach...

And, of course, we're hoping you said, "YES!" in that email!

:)

Thomas Hudson Jul 22, 2012 2:56 pm


Originally Posted by rwoman (Post 18980939)
And, of course, we're hoping you said, "YES!" in that email!

:)

I am a man of the people....:):)

GRALISTAIR Jul 22, 2012 4:06 pm


Originally Posted by Thomas Hudson (Post 18980960)
I am a man of the people....:):)

x 1.5 MQM also for coworker being 1st -sweet.


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