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-   -   First Class Monetization, or FCM: The Definitive Thread (https://www.flyertalk.com/forum/delta-air-lines-skymiles/1230437-first-class-monetization-fcm-definitive-thread.html)

bubbashow Jun 27, 2012 12:22 pm


Originally Posted by roknroll (Post 18830309)
Ya, but which coach class seats? There is a huge price range from the lowest coach fare to the highest. Every airline prices their full fare coach seats right around or above what discounted first sells for, and they have done that for a long time.

If a T fare is around $200 and P is showing at $600, no one is screaming about FCM. Then there's an example of an M fare at $600 which is the same as a P fare and suddenly it's FCM? First class was the same price all along, it's just that the coach class tickets kept moving up as inventory dropped.

First class pricing closer to the mid or lower fare classes are a much better example of FCM.

Careful roknroll....you will get attacked on this board by pointing out the obvious.

On AA, it is called an instant upgrade fare and nobody over there b*&$hes about it at all. When Dl actually sells one of their sub-par "upgrade" class seats, it is an all-out assault on Medallions.

krpjr Jun 27, 2012 12:22 pm


Originally Posted by roknroll (Post 18830309)
Ya, but which coach class seats? There is a huge price range from the lowest coach fare to the highest. Every airline prices their full fare coach seats right around or above what discounted first sells for, and they have done that for a long time.

If a T fare is around $200 and P is showing at $600, no one is screaming about FCM. Then there's an example of an M fare at $600 which is the same as a P fare and suddenly it's FCM? First class was the same price all along, it's just that the coach class tickets kept moving up as inventory dropped.

First class pricing closer to the mid or lower fare classes are a much better example of FCM.

In my case the increase in price was miniscule, yet relative, like everything else in life. It was purchase a K fare or pony up a few more pennies for an A fare, which I believe is higher than a P? In my case there was plenty of buckets available, but I was shopping for a K fare or higher to increase my upgrade percentages as well, instead I chose the latter, which resulted in a confirmed ticket in First.

It appears, FCM worked on me in this case.

sbagdon Jun 27, 2012 12:31 pm


Originally Posted by krpjr (Post 18830747)
In my case the increase in price was miniscule, yet relative, like everything else in life. It was purchase a K fare or pony up a few more pennies for an A fare, which I believe is higher than a P? In my case there was plenty of buckets available, but I was shopping for a K fare or higher to increase my upgrade percentages as well, instead I chose the latter, which resulted in a confirmed ticket in First.

It appears, FCM worked on me in this case.

Believe H-UP/P and Q-UP/A. There's always exceptions to every rule, yet that's the majority of what I've seen.

GeorgeBurdell Jul 4, 2012 12:26 pm

I saw FCM at it's worst this week. On my outbound ATL-LAX flight last Sunday morning, I had to wait until I got to the gate to find out which of the 31 seats in FC on a 777 might be mine for an upgrade. Coming back yesterday afternoon, it was almost as bad with 19 seats in first on a 757 open.

Yes, I did get upgraded so I'm not really complaining per se. But it seems a little ludicrous that DL would hold back so many seats in FC. What did they think was going to happen last Sunday? Maybe Cee Lo Green would decide to take his entourage to LA on the spur of the moment?

BTW, my ticket purchased last week was close to $900 and only Q class versus an F fare of around $1100. But my corporate policy prohibits me from booking F unless that's the only seats available. So in theory I could have been sitting in coach on a fare that was only slightly cheaper than FC.

turkeyRIOO Jul 4, 2012 1:01 pm

DL 16, LAX-ATL 5 July 30 open BE seats on 77L at check-in. no X inventory ever from a Expertflyer seat alert- Q fare $480 I fare $622 - fairly large upsell to BE

Sez_Who Jul 4, 2012 3:06 pm


Originally Posted by sethb (Post 18830687)
The cheapest coach class seats that are actually available for purchase. I don't care if T is $50 when there aren't any T seats available. If the lowest coach fare available is $600 and the lowest first class fare is $500, they're losing money on FCM. If the lowest first class fare is $700 and they get it (and that pax wouldn't have paid the usual $1700), then they're making money from FCM (at a cost of goodwill).

This almost sums up the problem I have with this thread. Let's say I was one who snagged one of those $50 T fares instead of paying the $650 fare for F. Later, along comes another pax who now finds the cheapest coach fare to be $600 for the same flt. They are offered a buy-up to F for another $50.

I paid $50 for the flt, they paid $600 for a similar seat in coach (actually they would have a worse seat). Who would you give the UG to if you were trying to run an airline --- a Diamond on the cheapest fare or the pax who was willing to pay $650 to get the seat in F?

DelrayChris Jul 4, 2012 3:51 pm


Originally Posted by Sez_Who (Post 18871115)
...a Diamond on the cheapest fare or the pax who was willing to pay $650 to get the seat in F?...

The latter...

sethb Jul 4, 2012 3:53 pm


Originally Posted by Sez_Who (Post 18871115)
This almost sums up the problem I have with this thread. Let's say I was one who snagged one of those $50 T fares instead of paying the $650 fare for F. Later, along comes another pax who now finds the cheapest coach fare to be $600 for the same flt. They are offered a buy-up to F for another $50.

I paid $50 for the flt, they paid $600 for a similar seat in coach (actually they would have a worse seat). Who would you give the UG to if you were trying to run an airline --- a Diamond on the cheapest fare or the pax who was willing to pay $650 to get the seat in F?

He was willing to pay +$50 for the seat in F. Suppose you were willing to pay +$100; then I'd find a way to sell it to you, and let him sit in coach for $600. That way, I'd get $50 more, and keep a good customer happier.

krpjr Jul 5, 2012 12:37 am

Kaaaaaaching!!!!!

DTW-DCA, July 5, 2012

http://i46.tinypic.com/110aw6f.png

Sez_Who Jul 5, 2012 3:51 am


Originally Posted by sethb (Post 18871325)
He was willing to pay +$50 for the seat in F. Suppose you were willing to pay +$100; then I'd find a way to sell it to you, and let him sit in coach for $600. That way, I'd get $50 more, and keep a good customer happier.

The problem with this is that the Diamond is not willing to pay another $100. Haven't you seen all the DM threads here complaining about lack of UG's? To many (most?) here, they already established their loyalty by flying DL so much that it should be free. Personally, I wouldn't pay an extra $100 for a dom UG when my ticket was only $50 but if you said intl UG for only an extra $100...

If DL was truly in this only for the money, they would begin auctions for the F seats like Ethiad. I am sure that would go over real well here. :rolleyes:

DaddyRabbit Jul 5, 2012 6:27 am

Dl upselling
 

Originally Posted by batdude (Post 18201577)
yep, this pretty much sums it up. Don't clear ANY upgrades at the window... instead try to sell $50 bumps from M fares on the web site. This is not a good way to take care of your ham sandwiches.....


http://i81.photobucket.com/albums/j2...ipboard01d.jpg

and

http://i81.photobucket.com/albums/j2...ipboard01c.jpg



please disregard the apostrophe in "it's" in the title... i'm still recovering....

Sure would be nice if the supervisers of adults at DL would pay attention to us here. In an open, electronic world, I sure hope they know we are on to them.

udontknowme Jul 5, 2012 6:54 am


Originally Posted by krpjr (Post 18872921)
Kaaaaaaching!!!!!

DTW-DCA, July 5, 2012

http://i46.tinypic.com/110aw6f.png

Which one to pick, which one to pick?

sbagdon Jul 5, 2012 7:31 am


Originally Posted by DaddyRabbit (Post 18873730)
Sure would be nice if the supervisers of adults at DL would pay attention to us here. In an open, electronic world, I sure hope they know we are on to them.

The providers of a service, and the consumers of a service, almost always are at opposite corners of the sandbox. It appears that DL has ripped the guts out of the business/systems process, to have both FCM and Elite-UGs. When DL finds the balance of maximizing FCM, while pre-clearing the most UGs and leaving the fewest F seats empty, then the tone of this thread will change.

Yet the reality is... DL believes that there's unclaimed cash on the table, and they're going to try to claim it.


Originally Posted by udontknowme (Post 18873830)
Which one to pick, which one to pick?

In some corporate examples, you'd be buying the M, and sitting in Y...

hazelrah Jul 5, 2012 7:41 am


Originally Posted by sbagdon (Post 18873986)
The providers of a service, and the consumers of a service, almost always are at opposite corners of the sandbox. It appears that DL has ripped the guts out of the business/systems process, to have both FCM and Elite-UGs. When DL finds the balance of maximizing FCM, while pre-clearing the most UGs and leaving the fewest F seats empty, then the tone of this thread will change.

Yet the reality is... DL believes that there's unclaimed cash on the table, and they're going to try to claim it.


In some corporate examples, you'd be buying the M, and sitting in Y...

Here's what Delta is saying IMO: "Corporate contracts are more important in establishing loyalty than FF programs".

Detroiter Jul 5, 2012 8:19 am


Originally Posted by sbagdon (Post 18873986)
In some corporate examples, you'd be buying the M, and sitting in Y...

I'm pretty sure the Amex software we were required to use back in my working days was programmed only to show Y-cabin fares, so an employee would never see that P fare for the same price :mad:


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