Hi,

I wanted to send you a few comments and some feedback about the new Sky Priority program.

In short, I think Delta has made some terrible decisions in regard to the implementation of Sky Priority. While I am only a Silver Medallion right now I have been a Gold Medallion in the past. Elite level aside, there are some serious shortcomings and slap-in-the-face elements of this new modification to the "Best in Class" service.

Boarding is a disaster with First Class/Business Elite passengers being placed in the same zone as GM/PM/DM members. Why is it that FC does not have its own Zone for boarding? Then allow all Medallion members (including Silver) to board in Zone 2. The Breezeway system was working very well, so why change it? It's a clear reduction in service to paying FC/BE customers to have to board with 50+ people in Zone 1. Similarly, whereas I could theoretically be #17 to board (assuming a FC cabin of 16 seats) under the old system as a Silver Medallion there are times on Elite-heavy flights where I may now be #50 at best. How is this not a reduction in benefits?

I am also appalled at the fact that all in-flight announcements welcoming Medallion members specifically EXCLUDE a mention of Silver Medallions. That is the biggest slap-in-the-face I've ever received for my loyalty. I cannot fathom such a move from Northwest (where I began my loyalty) and am yet again dismayed by the direction the SkyMiles program is headed under Delta post-merger. It costs nothing to have the FAs make an announcement and takes up less than a second of their time so I truly do not understand this recent change in direction. I don't know what anyone can say to convince me that this is not a clear message from Delta that they do not value the loyalty of their Silver Medallions.

Quite simply, I am anything but impressed by the current implementation and roll-out of Sky Priority. I appreciate free upgrades and waived baggage fees and the other things that come with being an Elite and realize that I am not entitled to them on every flight. That has never been an issue. However, to be so seemingly pushed aside as a Silver Medallion while being told that none of my benefits have been reduced is, quite frankly, insulting.

I sincerely hope that my thoughts are taken into consideration and forwarded to the appropriate people within Delta and SkyMiles.

Regards,
[stdatwmu]

Dear [stdatwmu],

Thank you for your e-mail regarding Delta's SkyMiles program.

Thank you for taking the time to share your thoughts about Sky Priority
program. We appreciate receiving your suggestions. Many customers
share their feedback with us, and these observations often form the
basis for improvements in our service. We will be sharing your
suggestion with the responsible Delta leadership team. If they require
additional information, we will be in touch with you.

We genuinely appreciate your support and trust.

Sincerely,

[name]
Online Customer Support Desk