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Buy on board: Experiences and reactions from BA's shorthaul economy service

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Old Jan 11, 2017, 7:42 am
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This thread focuses on experiences and reactions for the implementation of buy on board for shorthaul, mainly led by impressions taken from flying on board British Airways' shorthaul services.

An information thread exists for your questions, particularly if they are on factual matters, here:
Buy on board: Information guide for BA shorthaul economy services

If you have an opinion about the concept of Buy on Board, the right thread is:
Buy on board: Implemented on BA short haul - opinions on the concept

Photos of current BoB menu (September 2018) post #125 in information thread
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Buy on board: Experiences and reactions from BA's shorthaul economy service

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Old Jan 15, 2017, 6:13 am
  #391  
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Welcome aboard Orange.Man

Originally Posted by Orange.Man
We even take cash in most currencies!
That is quite a strong statement.
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Old Jan 15, 2017, 6:42 am
  #392  
 
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Just come off the BA 1395 to LHR from Manchester. Before boarding it was announced there was no food or drink on board due to an IT error. This was then corrected on board by the excellent on board team to be that they had some food and drink but would have to manually process payments. They then practically begged us not to order emphasising the very short flight. I was quite far back and didn't see anyone order anything. I asked for a glass of tap water just after take off and this was brought to me with no quibble. I'm on to BRU now so will see what happens there.
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Old Jan 15, 2017, 6:58 am
  #393  
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A further welcome to Orange.Man ... good to get some new perspectives here!

All I need now is for some AA FA's to join in
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Old Jan 15, 2017, 7:00 am
  #394  
 
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Originally Posted by T8191
All I need now is for some AA FA's to join in
Are they not all too old to know how to work the internet?
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Old Jan 15, 2017, 7:14 am
  #395  
 
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Welcome! Some great points.

Originally Posted by Orange.Man
1 - 4 Crew Members focussed on it, whereas BA seem to have 1 or 2 for CE and 3-4 for BoB. If you have 3, you've lost the war before the battle has even started.
Implications for CE service to be determined....

Originally Posted by Orange.Man
The implementation team responsible for the BoB, literally have set the crew up to fail.
Which is an inexcusable and (almost) inexplicable leadership failure.

While the negative impact with passengers will eventually flush through, (assuming BA have not completely missed the mark with the overall market positioning of their new product mix), the negative impact on an already bruised staff cohort is highly damaging and totally unnecessary.
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Old Jan 15, 2017, 7:17 am
  #396  
 
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Originally Posted by maastrichtmouse
Just come off the BA 1395 to LHR from Manchester. Before boarding it was announced there was no food or drink on board due to an IT error. This was then corrected on board by the excellent on board team to be that they had some food and drink but would have to manually process payments. They then practically begged us not to order emphasising the very short flight. I was quite far back and didn't see anyone order anything. I asked for a glass of tap water just after take off and this was brought to me with no quibble. I'm on to BRU now so will see what happens there.
so now we are 5 days into this news enhanced BoB and problems haven't be solved.

There is no way BA will ever manage to serve the whole plane on such a short flight. As I said previously, if evrrything goes well each sale could take 2 minutes. If it is one trolley so that's max 15 pac served per flight.
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Old Jan 15, 2017, 7:38 am
  #397  
 
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As many others have commented, the damage fall-out from this hapless implementation will be considerable ; and will - ironically for BA within the context of all their pre-launch hype - very likely encourage those who had perhaps not previously thought about bringing their own food to now make the effort to do just that, as they witness for themselves the chaotic scenes onboard some flights.

The sad reality is that within the space of a single day, the service proposition in ET has moved from one where you were guaranteed to receive drinks and some form of food (the latter of course having already been enhanced to virtually zero as part of a tactical strategy), free at point of delivery, to one where you are not actually guaranteed anything.

In summary, the new PP approach to catering means that you MAY have the 'opportunity' to buy refreshments - but only if all the stars align correctly, to the extent that :

- catering has actually been loaded on your flight

- you happen to be sitting in a row that the CC + trolley actually get to visit

- the settlement system is actually able to collect your payment

- CC are willing & able to provide FOC water in a timely manner

- your preferred sandwich selection hasn't run out after just 2 rows

All of which serves to underline the message that the only way you can be sure of enjoying some refreshment on BA shorthaul ET - and I do mean any refreshment - is to take it onboard with you.

Hardly a happy state of affairs for our national carrier.

In many cases, CC - judging from FT reports - have battled valiantly to deliver a respectable service to customers amidst the general chaos. And in doing so, have also delivered additional revenue, gratefully received of course by Mr Cruz.

That aside, exactly which elements of this heavily-promoted major launch (designed allegedly to provide greater choice & quality) can Mr Cruz be proud of, I wonder .....?
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Old Jan 15, 2017, 7:39 am
  #398  
 
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I'm guessing the thing Starbucks use to heat a bacon roll in 75 seconds doesn't work onboard...
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Old Jan 15, 2017, 7:42 am
  #399  
 
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Originally Posted by Calum
I'm guessing the thing Starbucks use to heat a bacon roll in 75 seconds doesn't work onboard...
I would be happy to bet you are wrong.I doubt Mr Cruz is interested in purchasing any.
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Old Jan 15, 2017, 7:42 am
  #400  
 
Join Date: Apr 2006
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Originally Posted by Calum
I'm guessing the thing Starbucks use to heat a bacon roll in 75 seconds doesn't work onboard...
It's the same at Aer Lingus, sometimes you need to wait 5-10 minutes for your hot food to be heated and brought to you. Though the people at EI have the whole BoB down pat and they accept cash too.
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Old Jan 15, 2017, 8:17 am
  #401  
 
Join Date: May 2014
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Originally Posted by FlightDetective
It's the same at Aer Lingus, sometimes you need to wait 5-10 minutes for your hot food to be heated and brought to you. Though the people at EI have the whole BoB down pat and they accept cash too.
This is actually what BA flyers should really fear: BA chasing the EI model.

EI straddles the line between LCC and 'real' carrier (short-haul is pure LCC, long-haul is regular carrier) and is reasonably successful at it. But even where they pretend to be a regular carrier, there's a bit of a stench of cheap as that's the corporate culture.
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Old Jan 15, 2017, 8:22 am
  #402  
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LHR on Twitter seem to be on the ball

.
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Old Jan 15, 2017, 8:25 am
  #403  
 
Join Date: Dec 2013
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Just off a Madrid flight for a fun week of business. Another battle for the crew with BoB but I spoke to a purser in the galley and she tried to remain professional about BoB. I asked whether BA was listening and she did say crews had an internal email recently to say there had been some BoB issues since it's launch but.... passengers were really positive about the enhanced service overall.

I'm sorry. Either the experiences here and on Twitter are all wrong or BA is involved in large scale marketing spin. BoB problems- what problems? 👍
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Old Jan 15, 2017, 8:43 am
  #404  
 
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Well given the constant twitter torrent of how BOB is systemwide failing I think the have just put fingers in ears and are going "...LALALALA.." very very loudly to deal with the problem !
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Old Jan 15, 2017, 9:02 am
  #405  
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Originally Posted by kaizenflying
Just off a Madrid flight for a fun week of business. Another battle for the crew with BoB but I spoke to a purser in the galley and she tried to remain professional about BoB. I asked whether BA was listening and she did say crews had an internal email recently to say there had been some BoB issues since it's launch but.... passengers were really positive about the enhanced service overall.

I'm sorry. Either the experiences here and on Twitter are all wrong or BA is involved in large scale marketing spin. BoB problems- what problems? 👍
Maybe BA employed the ex Iraqi Minister for Propaganda

S
Saltire74 is offline  


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