Trying to blend the best of both together. I think Midwests 1.1 million FF want to see the Midwest brand live just as much as the Frontier 1.7 million FF.

The cookie not only allows customers to enjoy some comfort food on a flight, it also allows for more revenue from selling the bake at home version at Sendiks in Milwaukee and the Hen House in Kansas City. Not sure why a company would drop a revenue generator not only through a customer purchasing choice but also the revenue from retail sales.
When I look out the window at the gate I can't see any animals on the tails due to the planes positioning all I see is a tube with wings just like all the other planes sitting. How am i going to remember something I can't see? If you don't live in a larger Frontier market then you will not see any of their commercials with the animals, which will not allow a potential customer the chance to have a name recognition or connect with their marketing gimmick.

That is what I am most worried about. I know a number of Ascent and Summit members who are ready to jump the boat, if Republic axes the F9 brand.. I have always enjoyed seeing the F9 tails in DEN, and I hope that Republic decides to keep the brand!

Thats what I thought when I researched more into the subject online too, but with the email it seems to me its more plausible that they would choose a name similar to this- Im going to try and get a copy from my friend and paste it here (unless thats against the rules) and ill let you make your own conclusions.

I am sorry people but I just do not get it. In my career, I have lost 3 good airlines to either merger or going bust. (Piedmont, TWA and ATA). You just buck it up and move on. I now fly AirTran and am very happy with them. I also fly F9 often on AirTran codeshare. I also like them but I will still like them with or without an animal on the tail or a different name one the skin. What I look for is a reasonable price, good connections and good service. When those things go, I go
Please tell me where I am wrong.

I honestly don't care about animal tails or what the airline is called. I do care about service, price and also a decent frequent flyer program.
If they merge both airlines, create a good frequent flyer program and keep their pricing low then business travelers will stay or move to them.
I am Summit and I won't care about the animals or the name but if they make other changes, e.g. taking direct TV away, that might influence my decision to move on.
Trying WN now the first time after a very long hiatus (because their schedule fits better).

Your sentiments here most closely reflect my own. I'm new to FT, but I'm not new to F9. I live in Houston now, but I consider myself more of a Denver ex-pat (and I give people the evil eye if they dare call me a Texan). I've flown F9, UA, and WN regularly out of DEN for over four years now. Back then Frontier was the clear winner out of the three. I never cared about the animals and the stupid commercials, it was the experience in the air that mattered to me. The seats were better than most, the live position display was free, you only needed 15,000 miles for a domestic US reward, and they were the hometown heroes. Now the seats are tighter, the only free thing on the TV are adds, rewards are about to go up to 25,000 (the same as what everyone else charges), and they're run by some suit back east. Don't even get me started about their website.

I don't need to wait for a branding decision to decide whether I'll stay loyal or not. I'm burning the last of my miles next month and enrolling in Continental OnePass. Sure the fact that I moved has has a part in this decision, but I would have jumped to United if I had remained in Denver. I'm washing my hands of MidRepubliTier, or whatever the hell it is now, and moving on. The only good news in this whole mess is that there's enough demand in the Denver market that if this current albatross goes under others are poised to swoop in and pick up the pieces.