I honestly don't care about animal tails or what the airline is called. I do care about service, price and also a decent frequent flyer program.
If they merge both airlines, create a good frequent flyer program and keep their pricing low then business travelers will stay or move to them.
I am Summit and I won't care about the animals or the name but if they make other changes, e.g. taking direct TV away, that might influence my decision to move on.
Trying WN now the first time after a very long hiatus (because their schedule fits better).