Your sentiments here most closely reflect my own. I'm new to FT, but I'm not new to F9. I live in Houston now, but I consider myself more of a Denver ex-pat (and I give people the evil eye if they dare call me a Texan). I've flown F9, UA, and WN regularly out of DEN for over four years now. Back then Frontier was the clear winner out of the three. I never cared about the animals and the stupid commercials, it was the experience in the air that mattered to me. The seats were better than most, the live position display was free, you only needed 15,000 miles for a domestic US reward, and they were the hometown heroes. Now the seats are tighter, the only free thing on the TV are adds, rewards are about to go up to 25,000 (the same as what everyone else charges), and they're run by some suit back east. Don't even get me started about their website.

I don't need to wait for a branding decision to decide whether I'll stay loyal or not. I'm burning the last of my miles next month and enrolling in Continental OnePass. Sure the fact that I moved has has a part in this decision, but I would have jumped to United if I had remained in Denver. I'm washing my hands of MidRepubliTier, or whatever the hell it is now, and moving on. The only good news in this whole mess is that there's enough demand in the Denver market that if this current albatross goes under others are poised to swoop in and pick up the pieces.