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Why do they always start with Bud Light?

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Why do they always start with Bud Light?

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Old Jun 25, 2014, 6:14 am
  #16  
 
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Originally Posted by BamaVol
<rant on> I eat at a lot of different restaurants (and drink at a lot of different bars). If I'm too far from the taps to read the handles, I ask the server to tell me what draft beers are available. They always start with Bud Light and list another 6 beers that taste exactly like it (i.e. no flavor) before they get to anything I would remotely consider putting in my mouth.

I wish I was responsible for training servers across the world. That would be one of my rules. Of course you have Bud Light and its clones. No one asks what's on tap because they want a Bud Light. Start with the outliers and stop wasting the customers' time.< rant off>
They may not realize it, but this is probably a good way to describe a beer list.

It is widely accepted that if you give people a short list they tend to favor and choose from the top of the list. Conversely, give them a long list and they will favor the end of the list. It makes sense to start with the popular but low-end beers and finish with the expensive, high-end craft beers.
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Old Jun 25, 2014, 9:38 am
  #17  
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Originally Posted by u2fan
They may not realize it, but this is probably a good way to describe a beer list.

It is widely accepted that if you give people a short list they tend to favor and choose from the top of the list. Conversely, give them a long list and they will favor the end of the list. It makes sense to start with the popular but low-end beers and finish with the expensive, high-end craft beers.
Unfortunately, too many times the server's memory starts to falter after the top 6, everyone has them, selections.

The ideal solution is an updated-daily beer list. There are one or two places here like that, but I have to cater to Mrs BamaVol's tastes too and she's a wine drinker and wants a little more variety in where we eat. There are hundreds of restaurants within short driving distance of the house and I hate to exclude too many. If it was up to me, I'd eat here every time I went out.

Truly, everyone seems to have a bottle of Sam Adams or Fat Tire in the cooler so I'm never at a major loss. I just prefer a draft microbrew and so I ask what's on tap to find out if there is any. I will try asking what microbrews are on tap next time and see what answer I get. Occasionally I may get a seasoned server with some beer knowledge and I will try to be grateful for that (and will express it with my tip).
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Old Jun 25, 2014, 7:58 pm
  #18  
 
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Originally Posted by chgoeditor
Hey, I'm a beer snob, too, but I have enough common sense to understand why servers do that.

They may be wasting your time, but the fact remains that Bud Lite is the top selling beer in the US, followed by Coors Lite, Bud, Miller Lite, Corona, Natural Lite, Busch Lite and Heineken. So apparently there are people who ask about beers and opt for a Bud Lite. Why don't you just ask the server what craft beers they have on top? Or ask them to skip the Bud, Miller, Coors and Busch products?

When you're put in charge of training servers worldwide, why don't you time the average length of the customer-server drink interaction when the server lists the best-selling beers first vs. the worst-selling beers first? And then see how long it takes your servers to quit/get you fired when you suggest they dramatically increase the average interaction time by taking longer than necessary to give the customer what he/she wants.

PS: That's why I love beer lists, but hate restaurants that keep them out of date. A few bars/restaurants in Chicago have started listing the "Next to be tapped" items and rubber stamping "sold out" over ones that are done. Keeps them from having to reprint the list frequently and reduces the amount of time a server has to spend taking drink orders.
Disagree.

-rant on-
Any server starting with the cheapest item on the list is just asking to sell less and make less money.

People remember the first and the last things mentioned, that is what you can sell the most of.

And people buy bud light, no need to waste time selling it.
-rant off-
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Old Jun 25, 2014, 8:25 pm
  #19  
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Originally Posted by BamaVol
Unfortunately, too many times the server's memory starts to falter after the top 6, everyone has them, selections.

The ideal solution is an updated-daily beer list. There are one or two places here like that, but I have to cater to Mrs BamaVol's tastes too and she's a wine drinker and wants a little more variety in where we eat. There are hundreds of restaurants within short driving distance of the house and I hate to exclude too many. If it was up to me, I'd eat here every time I went out.

Truly, everyone seems to have a bottle of Sam Adams or Fat Tire in the cooler so I'm never at a major loss. I just prefer a draft microbrew and so I ask what's on tap to find out if there is any. I will try asking what microbrews are on tap next time and see what answer I get. Occasionally I may get a seasoned server with some beer knowledge and I will try to be grateful for that (and will express it with my tip).
Not everyone has a bottle of Fat Tire in the cooler... it's not available in PA.
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Old Jun 26, 2014, 7:01 am
  #20  
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Originally Posted by kipper
Not everyone has a bottle of Fat Tire in the cooler... it's not available in PA.
kipper, I am sooooo sorry.

In the days before it became available in Alabama (and before I moved back to TN and then on to FL), a friend from FT would deliver some occasionally on his way between CA and SC.

Can you get Sweetwater 420? That's the 3rd member of my go-to fridge triumvirate. If there isn't a bottle of Sam Adams, Fat Tire or Sweetwaer 420 in my fridge, I'm not home. I'm at the store buying beer.
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Old Jun 26, 2014, 7:56 am
  #21  
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This dilemma is one of the reasons I like the British style of serving beer in pubs. Patrons must go to the bar to order a pint thus enabling them to see what's on offer.

In the rest of the world I generally specify what darker beers are on tap and don't force the server to go through an endless list of beers that are all the same.
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Old Jun 26, 2014, 3:57 pm
  #22  
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Originally Posted by BamaVol
kipper, I am sooooo sorry.

In the days before it became available in Alabama (and before I moved back to TN and then on to FL), a friend from FT would deliver some occasionally on his way between CA and SC.

Can you get Sweetwater 420? That's the 3rd member of my go-to fridge triumvirate. If there isn't a bottle of Sam Adams, Fat Tire or Sweetwaer 420 in my fridge, I'm not home. I'm at the store buying beer.
We have some decent microbrews in the area. That said, I can neither confirm nor deny that a local shop about a mile across the MD border has New Belgium bottles for sale.
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Old Jun 26, 2014, 4:30 pm
  #23  
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Originally Posted by BamaVol
If it was up to me, I'd eat here every time I went out.
I'm extremely jealous that not only do you get Innis & Gunn, but you also can get it on tap.

I have to visit my in-laws in Sweden to consume it since it's not distributed west of the Mississippi.
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Old Jun 27, 2014, 6:49 am
  #24  
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Originally Posted by pseudoswede
I'm extremely jealous that not only do you get Innis & Gunn, but you also can get it on tap.

I have to visit my in-laws in Sweden to consume it since it's not distributed west of the Mississippi.
I did not know it wasn't widely distributed. I think I read that it is the #2 import brew from the UK in Canada. I have had no trouble finding it in TN and FL, but haven't looked for it out west. IIRC, they stock it at my local World Market, which I thought was HQ somewhere west of the Mississippi.

Since I am of Clan Gunn, and a member in good standing of the Clan Gunn Society of North America, I drink it regularly. I will raise one in your honor tonight.
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Old Jun 27, 2014, 6:58 am
  #25  
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Originally Posted by kipper
We have some decent microbrews in the area. That said, I can neither confirm nor deny that a local shop about a mile across the MD border has New Belgium bottles for sale.
According to these guys there are 108 craft breweries in PA and it ranks 25th among the 50 states in breweries per 100,000 population. I can't imagine you'd have trouble finding one. Florida, on the other hand, ranks 46th so we have to rely a lot more on imports.
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Old Jun 27, 2014, 3:43 pm
  #26  
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Originally Posted by BamaVol
According to these guys there are 108 craft breweries in PA and it ranks 25th among the 50 states in breweries per 100,000 population. I can't imagine you'd have trouble finding one. Florida, on the other hand, ranks 46th so we have to rely a lot more on imports.
We have a few right near where I work, and a few really nice beer bars.

I'm pondering grabbing a beer now--perhaps Ranger.
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Old Jun 30, 2014, 11:44 am
  #27  
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I tried a different approach this weekend. I told 2 servers (Dave & Busters and Bennigan's) I was looking for a draft beer that wasn't Bud Light or one of its clones, so what have you got. The first server started with "Bud, Bud Light ..... sorry, force of habit. The second said Tee-hee, what do you like? I ended up with Sam Adams in a bottle in both places.

That leads to a new question ... Why do they take Boston Lager out and replace it with a seasonal? Is there not rooom for 2 Sam Adams products at the bar? The obvious answer is that there is insufficient demand for both. I'm not opposed to some of their seasonals, but my first choice is Boston Lager. SOL.
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Old Jun 30, 2014, 5:04 pm
  #28  
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Originally Posted by BamaVol
I tried a different approach this weekend. I told 2 servers (Dave & Busters and Bennigan's) I was looking for a draft beer that wasn't Bud Light or one of its clones, so what have you got. The first server started with "Bud, Bud Light ..... sorry, force of habit. The second said Tee-hee, what do you like? I ended up with Sam Adams in a bottle in both places.

That leads to a new question ... Why do they take Boston Lager out and replace it with a seasonal? Is there not rooom for 2 Sam Adams products at the bar? The obvious answer is that there is insufficient demand for both. I'm not opposed to some of their seasonals, but my first choice is Boston Lager. SOL.
From what a bartender friend mentioned, at some chain restaurants, they charge what is basically a tap charge for breweries to always have tap space. It's likely that Sam Adams doesn't want to pay for two taps if this is the case.

Last edited by kipper; Jun 30, 2014 at 5:12 pm
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Old Jun 30, 2014, 8:48 pm
  #29  
 
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Originally Posted by kipper
From what a bartender friend mentioned, at some chain restaurants, they charge what is basically a tap charge for breweries to always have tap space. It's likely that Sam Adams doesn't want to pay for two taps if this is the case.
This.

You see yellow fizzy water on tap at chains because the big guys have the money (and will) to pay for the space.
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Old Jun 30, 2014, 9:54 pm
  #30  
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Originally Posted by drwilliams
This.

You see yellow fizzy water on tap at chains because the big guys have the money (and will) to pay for the space.
Glad to know I wasn't imagining that.
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