DL to buy VX?
#16
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You're probably right that we're probably not going to see a merger with the scale or complexity of the DL/NW, AA/US, UA/CO tie ups, but to say that Delta wont be merging with anyone in your lifetime is pretty bold.
Delta's JV with VS is a great example of how airline M&A can go very well, and I'd expect a deal with VX would be similarly structured (not an outright merger).
Delta's JV with VS is a great example of how airline M&A can go very well, and I'd expect a deal with VX would be similarly structured (not an outright merger).
I agree that it is highly likely that DL will enter more joint ventures with foreign airlines in the future. And if foreign ownership laws change, it's possible that there will be mergers with overseas airlines (but that's a gigantic if). However, I certainly hope that none of the big four will be allowed to merge with or purchase any domestic airlines with the exception of regional carriers that don't market their own flights and airlines that are imminently going out of business (not just Chapter 11), and even that latter case should be subject to anti-trust scrutiny and likely divestiture of some assets.
Last edited by ashill; Mar 24, 2016 at 9:24 am
#17
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EDIT: just saw -
^
#18
Join Date: May 2015
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I don't know anything about VX except their safety music video and Richard Branson. If Delta just buys ~30% to complement Branson's legally limited ~20-25%, they could collude with majority ownership... within regulatory limits of course
#19
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You're probably right that we're probably not going to see a merger with the scale or complexity of the DL/NW, AA/US, UA/CO tie ups, but to say that Delta wont be merging with anyone in your lifetime is pretty bold.
Delta's JV with VS is a great example of how airline M&A can go very well, and I'd expect a deal with VX would be similarly structured (not an outright merger).
Delta's JV with VS is a great example of how airline M&A can go very well, and I'd expect a deal with VX would be similarly structured (not an outright merger).
#20
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I think VX is going to have a tough time finding a buyer. I agree with other posters that the legacies couldn't get a deal approved.
That leaves basically three potential bidders: AS, B6, and HA. B6 needs a west coast network, and VX might work for that - but they'd be better served by holding out for an AS merger. AS will likely sit on the sidelines and keep its options open.
That leaves HA - which actually would make some sense on a number of levels, but would commit them to a large mainland expansion. If they want to go that route and morph into something resembling AS, this is the easiest path, but it does carry a lot more competitive risk than the little niche they've carved out for themselves.
More likely, some failing regional carrier will try to absorb VX and go down in a flaming ball of glory the likes of which haven't been seen since Independence Air, though
That leaves basically three potential bidders: AS, B6, and HA. B6 needs a west coast network, and VX might work for that - but they'd be better served by holding out for an AS merger. AS will likely sit on the sidelines and keep its options open.
That leaves HA - which actually would make some sense on a number of levels, but would commit them to a large mainland expansion. If they want to go that route and morph into something resembling AS, this is the easiest path, but it does carry a lot more competitive risk than the little niche they've carved out for themselves.
More likely, some failing regional carrier will try to absorb VX and go down in a flaming ball of glory the likes of which haven't been seen since Independence Air, though
#21
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On the other hand, if JetBlue and VX do merge, perhaps they can rebrand as Virgin Blue and get a killer deal on leftover c̶o̶c̶k̶t̶a̶i̶l̶ ̶n̶a̶p̶k̶i̶n̶s̶ ̶f̶r̶o̶m̶ ̶D̶H in-flight serviceware from DJ down under
Last edited by BenA; Mar 24, 2016 at 12:07 pm Reason: fixing multiple mistakes - thanks ashill
#22
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If VX is sick then we should just let them die and then any other airline will be welcome to purchase assets. This is what we did for Pan Am, Eastern, etc. I would have preferred this to happen over the big mergers of the last decade. We should have just allowed a couple of unhealthy airlines to go under (US would definitely have been one of them) and that would have corrected he market.
But I completely agree that DL, UA, AA, or WN should only be allowed to pick up VX assets in a Chapter 7 liquidation proceedings, not in a merger. If B6 (makes the most sense due to complementary route networks and compatible fleets), AS, or HA want to merge with VX now, have at it.
Though I suspect the Virgin Blue serviettes (don't call them napkins down under -- that's something else!) have all been used up; Virgin Australia was still using them for quite a while after the rebranding.
And since I'm nitpicking, they were DJ, not DH.
#23
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Ack! Fixed, thanks for the corrections. Had Independence Air on the brain and mangled airline codes...
#25
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I think the other issue with VX is that they have very few assets. The only assets I can think of are their gates in DAL (which DL would love to get), and slots at DCA and NYC. Otherwise, pretty much everything else including the entire fleet of planes are leased.
#27
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#28
Join Date: Sep 2015
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You're probably right that we're probably not going to see a merger with the scale or complexity of the DL/NW, AA/US, UA/CO tie ups, but to say that Delta wont be merging with anyone in your lifetime is pretty bold.
Delta's JV with VS is a great example of how airline M&A can go very well, and I'd expect a deal with VX would be similarly structured (not an outright merger).
Delta's JV with VS is a great example of how airline M&A can go very well, and I'd expect a deal with VX would be similarly structured (not an outright merger).
#30
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A nitpick: US had record profits before the merger with AA, so it's very unlikely they would have gone under.
But I completely agree that DL, UA, AA, or WN should only be allowed to pick up VX assets in a Chapter 7 liquidation proceedings, not in a merger. If B6 (makes the most sense due to complementary route networks and compatible fleets), AS, or HA want to merge with VX now, have at it.
Though I suspect the Virgin Blue serviettes (don't call them napkins down under -- that's something else!) have all been used up; Virgin Australia was still using them for quite a while after the rebranding.
And since I'm nitpicking, they were DJ, not DH.
But I completely agree that DL, UA, AA, or WN should only be allowed to pick up VX assets in a Chapter 7 liquidation proceedings, not in a merger. If B6 (makes the most sense due to complementary route networks and compatible fleets), AS, or HA want to merge with VX now, have at it.
Though I suspect the Virgin Blue serviettes (don't call them napkins down under -- that's something else!) have all been used up; Virgin Australia was still using them for quite a while after the rebranding.
And since I'm nitpicking, they were DJ, not DH.