2014 SkyMiles Program Changes
#586




Join Date: Jul 2004
Location: NYC
Programs: DL DM, DL MM
Posts: 4,427
Obviously they're allowed to do it, but it is poor form.
Quite frankly, also cost them money....If I knew I could get legit upgrade certificates for cheapo international travel I would have gotten to Diamond. Instead I dialed it back and flew some AA to remain under the 125,000
#588
Join Date: Feb 2007
Location: SEA
Programs: Delta TDK(or care)WIA, Hilton Diamond
Posts: 1,869
Maybe the next step is to lower fares a bit on those routes so they can fill more of the BE cabin with paid BE fares. I guess this might be called BE Monetization, but I've never used the expression FCM because people on this forum use "monetization" like it's a dirty word. Of course they're monetizing it, that's the product they sell.
Option 2 is to start selling gate UGs.
If I'm wrong and they don't plan to adjust fares to fill the cabin with paid BE tickets or sell gate UGs, I guess it'll be employee class like int'l F is on many *A airlines.
Option 2 is to start selling gate UGs.
If I'm wrong and they don't plan to adjust fares to fill the cabin with paid BE tickets or sell gate UGs, I guess it'll be employee class like int'l F is on many *A airlines.
I think they aren't going to budge from the price. They told themselves the product is worth more than it is, the market told them no it isn't, and now they're thinking that somehow if they give less to passengers they will benefit.
Dropping the price to something reasonable would freeze us all out without them having to explictly insult us. If they sell gate upgrades I'm buying them if they're some reasonable price. But I'm thinking no, I think it's a reaction to there being something of a lack of market enthusiasm for their product at its price.
#589
FlyerTalk Evangelist
Join Date: Feb 2000
Location: Winter Garden, FL
Programs: Delta DM-3MM United Gold-MM Marriott Lifetime Titanium Hertz President's Circle
Posts: 13,498
#590


Join Date: Jul 2003
Location: SRQ
Posts: 2,175
#592
Join Date: Oct 2007
Location: JFK
Programs: DL PM
Posts: 458
#593
Join Date: Nov 2013
Location: Detroit, MI
Programs: Delta DM, Marriott, Amex
Posts: 99
In the microcosm of that flight, you are correct. However, they are looking to modify future behavior. When you are in the front of EC on a TCON watching a dude in BE having a delightful lunch followed by a lay-flat nap, Delta is betting that you will consider ponying up for the BE next time if you know in advance that you have ZERO chance of an upgrade. If you have a 50/50 chance of free upgrade you would be much less likely to purchase BE.
#594




Join Date: Aug 2013
Programs: UA- 1K, DL-DM, AA-G, BON-T
Posts: 388
To those who say this is to help sales of J class transcon seats, I totally agree. Businesses will feel the pressure when people that travel a ton can't sit in front, Employees will ask for the benefit. So good for Delta. My issue is not letting the 4 regional certs work on transcons. I travel paid J transcon for work but would never do that for personal. So I think I would be the type of pax that Delta wants in the J seat upgrade as they DID NOT lose a sale. If the regional certs worked on my 1 or 2 personal transcons where I WANTED J, I am fine with this change. Its very much like AA, you use your certs only when its highly valued to you. What I hate is that I can't use the certs internationally as a Plat. Painful. Again only for personal travel.
#595
Join Date: Jul 2011
Location: ATL
Programs: Delta DM, 4MM, SC, AmEx Reserve, UA Plat, SPG/Marriott Platinum, Hertz Gold
Posts: 2,383
For high volume Delta Am Ex users on the JFK routes, I would recommend emailing and/or calling Am Ex as well complaining about the changes and stating you are no longer going to use your Am Ex card if you are going to be jumping ship due to the change.
Complaints to Am Ex from their high end users may get better results than emailing Delta.
Complaints to Am Ex from their high end users may get better results than emailing Delta.
#596
Join Date: Sep 2003
Location: Long Beach, CA
Programs: DL DM
Posts: 5,292
....so...is it this:
Actually, it's not that easy. Many folks will tell you it's the hardest route to get UG'd on. DL already has FCM implemented in that EUA's rarely happen in advance, almost every single time it goes to the gate (giving every chance for a buy up or outright J fare to be purchased). Last week, the last two flights from JFK-SFO were sold out in J, DL isn't giving away a ton of UG's to cheapo DM's for free.
...or is it this?
It's fascinating when businesses think that they determine the price of a nearly generic product, rather than the marketplace.
Bruce
.
Continuing the chorus of what astute airline executives many of you are, you might want to at least coordinate your stories.
Actually, it's not that easy. Many folks will tell you it's the hardest route to get UG'd on. DL already has FCM implemented in that EUA's rarely happen in advance, almost every single time it goes to the gate (giving every chance for a buy up or outright J fare to be purchased). Last week, the last two flights from JFK-SFO were sold out in J, DL isn't giving away a ton of UG's to cheapo DM's for free.
...or is it this?
It's fascinating when businesses think that they determine the price of a nearly generic product, rather than the marketplace.
Bruce
.
Continuing the chorus of what astute airline executives many of you are, you might want to at least coordinate your stories.
#597
FlyerTalk Evangelist




Join Date: Sep 2007
Location: BOS
Programs: DL DM 2MM, Marriott LT Titanium, Hertz PC, Avis PC
Posts: 17,188
You really think a business is going to change their travel policy based on a few employees asking for to sit in a J seat that costs $2k+ than their coach seat because they aren't getting upgraded? Only shot is it DL aggressively discounts and goes after a few additional select businesses that use the route a lot... and then they're selling the seats by dropping the price substantially below published fare.
#598



Join Date: Jun 2005
Location: Huntsville, AL
Programs: DL DM 2.017 MM, Hilton Life Diamond, IHG Diamond, Avis CHM, Marriott Titanium (life gold), AA Gold
Posts: 8,052
I've tried the Delta end around to AmEx a couple times in the past year or so and have been redirected to Delta. AmEx seems to be happily gaining business from DL and vice versa and both companies seem to have chosen to bury their heads in the sand and pretend that they don't hear any frustration from the changes they enact.
Delta - well by now, they are probably used to the complaints and with a projected 2013 net profit of well over $2 billion, I imagine they are quite happy as well.

David
#599
Join Date: Nov 2004
Location: Somewhere today, somewhere tomorrow!
Programs: Delta DM
Posts: 6,767
Well with only three airlines out there, they can pick their price and hope that some sucker will pay sky high prices for some sub par service. I did the SEA-JFK service recently, it was nice, it was nice to have a lie flat, good food choices, etc (we didn't have wi-fi on the plane). the 752 with the cradle seats leave a lot to be desired, I avoid them at all costs, I'd rather have a 752/3 with domestic seats. Like many have said, if you want first don't gamble with the upgrade lottery and buy it. That is what I do cross country. Not worth the chance you might or might not get the upgrade.
#600
In memoriam, FlyerTalk Evangelist
Join Date: May 2005
Location: PIT
Programs: DM life is over 2MM PM now & NW MillionAir Wyndham Rewards Plat -Hotels.com Silver -Accor Silver
Posts: 15,407

But, I seriously doubt they can run the program by ONLY announcing changes a year in advance, and not closer in.



