Jun 12, 2013, 7:24 pm
Last edit by: Schmoops
Figured a highly collaborative effort like this needs a wikipost. As items and codes are confirmed, let's centralize them in one place rather than thumb through hundreds of discussion posts.
How to pull your information
Log into your SkyMiles account at Delta.com, then visit this link: https://www.delta.com/databroker/bcdata.action
What the items indicate
v01: Closest airport to home address (encoded using key 1)
v02: Country of residence
v03:
v04: Preferred departure airport/city (encoded using key 2)
v05: Language
v06: discSpndngAmt, in thousands
v07: Skymiles status level
v08: State/province (encoded using key 2)
v09: Pay with Miles eligible
v10: sunTrstInd
v11: prefDestCity
v12: MQS
v13: Hotel loyalty programs stored in DL.com profile (encoded using key 2, see post #829)
v14:
v15: Income, in thousands
v16: Current age + 99
v17: 1/2/3 MM Status
v18: Home value, in thousands
v19:
v20: SkyClub member
v21: SkyMiles account number
v22: Experian Mosaic segment (encoded using keys 1 and 3, see http://www.flyertalk.com/forum/delta...l#post20913445) Description here and Segment Details here
v23: Saved search destination airports (encoded using key 1)
v24: SkyClub renewal date (coded using key 3)
v25: Saved payment information (encoded using key 1) AND SPG status (encoded using key 1, see http://www.flyertalk.com/forum/delta...l#post20913463)
v26: Gender/prefix (1=male/Mr, 2=female/Ms/Mrs, 3=Dr/other) (to be confirmed)
v27:
v28: SkyMiles account number with 3 leading zeros (called "CustID" in previous data)
v29: Logged in (SM account)
v30: Customer Value Score (Questionable, and scale is unknown)
v31: RDM balance
v32: Dream trips from DL.com profile (encoded using key 2)
v33: MQM balance
v34: Activities & Interests from DL.com profile
v35:
v36:
v37:
v38:
v39: ?? Duplicate for Language ??
v40: ?? Duplicate for Country of Residence ??
Encoding
Three different coding keys are used for variables 01, 04, 08, 13, 22, 23, 24, 25, and 32. For full mappings, click here: Keys 1, 2, and 3
How to pull your information
Log into your SkyMiles account at Delta.com, then visit this link: https://www.delta.com/databroker/bcdata.action
What the items indicate
v01: Closest airport to home address (encoded using key 1)
v02: Country of residence
v03:
v04: Preferred departure airport/city (encoded using key 2)
v05: Language
v06: discSpndngAmt, in thousands
v07: Skymiles status level
v08: State/province (encoded using key 2)
v09: Pay with Miles eligible
v10: sunTrstInd
v11: prefDestCity
v12: MQS
v13: Hotel loyalty programs stored in DL.com profile (encoded using key 2, see post #829)
v14:
v15: Income, in thousands
v16: Current age + 99
v17: 1/2/3 MM Status
v18: Home value, in thousands
v19:
v20: SkyClub member
v21: SkyMiles account number
v22: Experian Mosaic segment (encoded using keys 1 and 3, see http://www.flyertalk.com/forum/delta...l#post20913445) Description here and Segment Details here
v23: Saved search destination airports (encoded using key 1)
v24: SkyClub renewal date (coded using key 3)
v25: Saved payment information (encoded using key 1) AND SPG status (encoded using key 1, see http://www.flyertalk.com/forum/delta...l#post20913463)
v26: Gender/prefix (1=male/Mr, 2=female/Ms/Mrs, 3=Dr/other) (to be confirmed)
v27:
v28: SkyMiles account number with 3 leading zeros (called "CustID" in previous data)
v29: Logged in (SM account)
v30: Customer Value Score (Questionable, and scale is unknown)
v31: RDM balance
v32: Dream trips from DL.com profile (encoded using key 2)
v33: MQM balance
v34: Activities & Interests from DL.com profile
v35:
v36:
v37:
v38:
v39: ?? Duplicate for Language ??
v40: ?? Duplicate for Country of Residence ??
Encoding
Three different coding keys are used for variables 01, 04, 08, 13, 22, 23, 24, 25, and 32. For full mappings, click here: Keys 1, 2, and 3
Delta and new DL.com Profiles A Lot About You
Jun 13, 2013, 4:44 pm
#991
A FlyerTalk Posting Legend
Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.3MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
Posts: 100,417
I think it would be whether you're eligible to use pay with miles, which IIRC means if and only if you have a DL AmEx credit card.
Jun 13, 2013, 5:00 pm
#992
Join Date: Sep 2009
Location: HNL
Programs: DL PM/1MM, BW DE (lifetime), HH DE, Marriott PE (lifetime), National Emerald Executive
Posts: 7,205
Yes, so that is definitely not right. It is from Experian, so they will know what your income is, so I really think that this field that is reportedly Income (presumably total, annual) is something else. Or may be monthly and not annual income? Seeing how much it is off for many, may be it's monthly and not annual..
Jun 13, 2013, 5:06 pm
#993
Join Date: Sep 2009
Location: HNL
Programs: DL PM/1MM, BW DE (lifetime), HH DE, Marriott PE (lifetime), National Emerald Executive
Posts: 7,205
Seeing how much it varies (0 to 32), and with most being in the 1-6 range (even pretty high AmEx spenders and $$$ ticket purcha$ers with low award travel if any), I think it may not be on a scale and the numbers may mean something specific each, and/or it may be first digit is one thing (0-6) and second digital (optional, only on file for some) is something else or some more granual categorization.
Jun 13, 2013, 5:20 pm
#994
Join Date: Jun 2008
Location: BDU
Programs: DL:MM, Marriott:LTT
Posts: 8,779
Seeing how much it varies (0 to 32), and with most being in the 1-6 range (even pretty high AmEx spenders and $$$ ticket purcha$ers with low award travel if any), I think it may not be on a scale and the numbers may mean something specific each, and/or it may be first digit is one thing (0-6) and second digital (optional, only on file for some) is something else or some more granual categorization.
My income is way off, but seems to be what was likely my earnings the last time I applied for a credit card. I've had the same cards for years.
My home value is off. It isn't my last year's assessment, nor this year's, which just arrived in the mail recently. It's lower than my home has ever been worth during the seven year's I've owned it.
As for the Experian Code, I'm curious...Anyone else live in one of the East Atlanta neighborhoods and have a low score? 30317 or 30316? (Edgewood, Kirkwood, East Lake, EAV) These neighborhoods are rapidly gentrifying. If Experian is using outdated demographic information, the code would be right.
Jun 13, 2013, 5:28 pm
#995
A FlyerTalk Posting Legend
Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.3MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
Posts: 100,417
Yes, so that is definitely not right. It is from Experian, so they will know what your income is, so I really think that this field that is reportedly Income (presumably total, annual) is something else. Or may be monthly and not annual income? Seeing how much it is off for many, may be it's monthly and not annual..
Jun 13, 2013, 5:38 pm
#996
Join Date: Sep 2009
Location: HNL
Programs: DL PM/1MM, BW DE (lifetime), HH DE, Marriott PE (lifetime), National Emerald Executive
Posts: 7,205
I guess that must mean that you are very well off then. 
Be happy, that means that DL is less likely to present you with overly inflated flight pricing when you search for revenue flights while logged in. If they knew your real income, they'd be probably charging you a lot more for your flights through their "personalized pricing."
Seriously, anyone else think that than lower your income here shown, than less likely are you to be overcharged for flights by DL? I would think that it's a major factor that determines how the "personalized pricing" is determined for you: your "ability to pay" and "price sensitivity" (which is directly related to your income in the algorithm, I'd think).
Be happy, that means that DL is less likely to present you with overly inflated flight pricing when you search for revenue flights while logged in. If they knew your real income, they'd be probably charging you a lot more for your flights through their "personalized pricing."
Seriously, anyone else think that than lower your income here shown, than less likely are you to be overcharged for flights by DL? I would think that it's a major factor that determines how the "personalized pricing" is determined for you: your "ability to pay" and "price sensitivity" (which is directly related to your income in the algorithm, I'd think).
Jun 13, 2013, 5:44 pm
#997
A FlyerTalk Posting Legend
Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.3MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
Posts: 100,417
DL already knows that I buy some expensive tickets and sometimes cheap tickets too. They also know, if they think about it, that some of my tickets are reimbursed.
Jun 13, 2013, 6:02 pm
#999
FlyerTalk Evangelist
Join Date: May 2008
Location: CHA, MAN;
Programs: Delta DM 1 MM; Hz PC
Posts: 11,169
Yes, so that is definitely not right. It is from Experian, so they will know what your income is, so I really think that this field that is reportedly Income (presumably total, annual) is something else. Or may be monthly and not annual income? Seeing how much it is off for many, may be it's monthly and not annual..
Jun 13, 2013, 6:04 pm
#1000
FlyerTalk Evangelist
Join Date: Feb 2000
Location: Winter Garden, FL
Programs: Delta DM-3MM United Gold-MM Marriott Lifetime Titanium Hertz President's Circle
Posts: 13,498
Regarding v30 and my score of zero, I looked back at 2012 and see that I spent only $6000 on Delta flights (and reached PM). I spent $77,000 on my AMEX Reserve card. I bought one first-class ticket in 2012 but other than that, all were deeply discounted coach fares.
I've spent a lot more this year (and flew more, too, reaching DM in April!). AMEX spending is about on track to match 2012.
My income used to be top 1% but now that I'm retired, it's more like top 10%. Not sure if Delta realizes that I retired last year.
Bruce
I've spent a lot more this year (and flew more, too, reaching DM in April!). AMEX spending is about on track to match 2012.
My income used to be top 1% but now that I'm retired, it's more like top 10%. Not sure if Delta realizes that I retired last year.
Bruce
Jun 13, 2013, 6:13 pm
#1001
Join Date: Sep 2009
Location: HNL
Programs: DL PM/1MM, BW DE (lifetime), HH DE, Marriott PE (lifetime), National Emerald Executive
Posts: 7,205
Then I really think that the Customer Value Score is either way off for so many (too many), or it's not on a scale at all... or that field may be something else altogether (though unlikely, as may have reported it to be the same as the CVS before).
Jun 13, 2013, 6:41 pm
#1002
Join Date: Sep 2007
Location: SJC/SFO
Programs: DL DM MM (fmr NW Plat), BA GGL/CCR, Aegean Gold, WorldClubs Life, SPG Plat, Hyatt Plat, HHonors Dmnd
Posts: 1,409
What the heck, why not...
{"v01":"NYB","v02":"US","v03":"Y","v04":"","v05":" en","v06":"27","v07":"DM","v08":"JZ","v09":"Y","v1 0":"N","v11":"","v12":"18","v13":"","v14":"N","v15 ":"142","v16":"126","v17":"1 Million Miler","v18":"","v19":"Y","v20":"Y","v21":"<redact ed>","v22":"EPN","v23":"","v24":"HBBTEEEE","v25":" NORL,IKBL","v26":"1","v27":"Y","v28":"<redacted>", "v29":"Y","v30":"27","v31":"1317518","v32":"","v33 ":"617452","v34":"","v35":"Y","v36":"N","v37": ""}
{"v01":"NYB","v02":"US","v03":"Y","v04":"","v05":" en","v06":"27","v07":"DM","v08":"JZ","v09":"Y","v1 0":"N","v11":"","v12":"18","v13":"","v14":"N","v15 ":"142","v16":"126","v17":"1 Million Miler","v18":"","v19":"Y","v20":"Y","v21":"<redact ed>","v22":"EPN","v23":"","v24":"HBBTEEEE","v25":" NORL,IKBL","v26":"1","v27":"Y","v28":"<redacted>", "v29":"Y","v30":"27","v31":"1317518","v32":"","v33 ":"617452","v34":"","v35":"Y","v36":"N","v37": ""}
Jun 13, 2013, 6:55 pm
#1003
Join Date: Jun 2005
Location: Huntsville, AL
Programs: DL DM 1.929MM, Hilton Lifetime Diamond, IHG Platinum, Avis CHM, Marriott Titanium (lifetime gold)
Posts: 7,860
I will be pleased to sell my house to Delta Air Lines for the amount in V18 in thousands of dollars. Who do I contact?
David
David
Jun 13, 2013, 6:57 pm
#1004
Join Date: Sep 2009
Location: HNL
Programs: DL PM/1MM, BW DE (lifetime), HH DE, Marriott PE (lifetime), National Emerald Executive
Posts: 7,205
Jun 13, 2013, 7:41 pm
#1005
Join Date: Oct 2004
Location: Anywhere but home
Programs: UA 1K/MM, DL GM/MM, HH Dia, PC Plat, MR Gold, ALL Sil,
Posts: 4,553
My v26 also is 3, so perhaps 1=Mr., 2=Ms/Mrs and 3= Dr. (which is in my profile)?
Also, my V30=0. I used to fly exclusively Delta (Northwest) until 18 months ago. Since my move to UA, I've probably only spent a few thousand on DL, so it is possible I'm worth nothing to them.
I wonder if one of these factors relates to complaint frequency?
Also, my V30=0. I used to fly exclusively Delta (Northwest) until 18 months ago. Since my move to UA, I've probably only spent a few thousand on DL, so it is possible I'm worth nothing to them.
I wonder if one of these factors relates to complaint frequency?
