Delta Air Lines Seeks Premium Status in Asia
#46
Join Date: Nov 2004
Location: Manhattan Beach, California
Programs: BMI Diamond Club Gold forever
Posts: 6,367
Neither DL nor NW as its predecessor for Asia operations really had anything better than just an average product. I use it a lot and think it's a perfectly fine, but average product. I would even assert that DL took a slight step backwards when it put older 767s on some of the Asia transpacs.
Having been right smack in the middle of the turf they are trying to get "premium" status in, I can say they have an uphill battle. SQ and CX are both so far out in front of DL, DL is really just getting a critical mass of first gen lie flat seats, but to top it off, they don't even have a first class.
DL has strong corporate relationships (which it inherited from NW) which are responsible for filling up at least half of it's premium cabins on these Asia routes. Those customers are driven by discounts (which exceed 50% in some cases) not premium status. Keep dreaming DL....
Having been right smack in the middle of the turf they are trying to get "premium" status in, I can say they have an uphill battle. SQ and CX are both so far out in front of DL, DL is really just getting a critical mass of first gen lie flat seats, but to top it off, they don't even have a first class.
DL has strong corporate relationships (which it inherited from NW) which are responsible for filling up at least half of it's premium cabins on these Asia routes. Those customers are driven by discounts (which exceed 50% in some cases) not premium status. Keep dreaming DL....
#47
Join Date: Dec 2002
Location: Tokyo, Japan
Programs: JAL Global Club & oneworld Sapphire, ANA SFC & Star Alliance Gold
Posts: 3,747
REALLY?? What a huge, obvious mistake!! What Japanese elite flyer in his/her right mind would use DL when JL (oneworld) and NH (star) offer free lounge access and DL doesn't?? Huge, huge, huge mistake by DL...
But more important than the seats and other physical facilities are the vast difference in culture between DL and Asian carriers. In order to come anywhere near JL/NH, DL will have to invest huge sums in formal training for its crews and will have to institute a real service culture that has FAs acting like they actually care about their customers. Given the strength of the unions, seniority rules, and difficulty in holding FAs accountable for their level of service, I don't see this happening at all.
And the other thing DL will have to do is actually clean its planes well. JL and NH planes are immaculate -- even the lavatories. DL (and other US airlines) aircraft are often filthy.
#48
Join Date: Dec 2002
Location: Tokyo, Japan
Programs: JAL Global Club & oneworld Sapphire, ANA SFC & Star Alliance Gold
Posts: 3,747
OK, I could not let this one go. Don't get me started on the seat belt sign. US carriers habitually abuse the sign by turning it on at the slightest vibration and then leaving it on continuously through hours of perfectly smooth flight. I was once on a NRT-EWR flight where the sign was on for 10 hours straight. You never know whether you can really get up to use the restroom (or if the FAs will scold you for doing so) or not. On the Japanese airlines (JL and NH), the pilots don't turn on the seat belt sign unless it's actually needed (what a concept). So 95% of the time, the sign is off and you can wander around freely.
#49
Join Date: Sep 2009
Location: HNL
Programs: DL PM/1MM, BW DE (lifetime), HH DE, Marriott PE (lifetime), National Emerald Executive
Posts: 7,205
Pre-merger NW had 2 x daily SEA-HNL, and also SEA to KOA and OGG.
After merger DL has just 1 x daily SEA-HNL.
That's just an example to show how after merger ther is far less of "new" Delta presence, as there was before of just NW.
#50
Join Date: Sep 2009
Location: HNL
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OK, I could not let this one go. Don't get me started on the seat belt sign. US carriers habitually abuse the sign by turning it on at the slightest vibration and then leaving it on continuously through hours of perfectly smooth flight. I was once on a NRT-EWR flight where the sign was on for 10 hours straight. You never know whether you can really get up to use the restroom (or if the FAs will scold you for doing so) or not. On the Japanese airlines (JL and NH), the pilots don't turn on the seat belt sign unless it's actually needed (what a concept). So 95% of the time, the sign is off and you can wander around freely.
#51
Join Date: Feb 2002
Location: NYC: UA 1K, DL Platinum, AAirpass, Avis PC
Posts: 4,599
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Some people eluded to it above -- but Asia is not homogenous. Who is used to premium service -- those who go through the established financial centers -- HKG, NRT, SIN.
China's airlines have a terrible reputation for quality. Yet intuitively that is where most of the air traffic growth will come from.
Who can take you from China to the US nonstop .... not CX or SQ. But Air China and US airlines that have the rights.
We know schedule and fare are the top considerations for flying. So to win China Delta needs a more route authorities and do better on quality than US carriers and Air China out of Beijing and Shanghai. A different bar.
There's a long way to go on DL quality but those routes don't hurt.
Some people eluded to it above -- but Asia is not homogenous. Who is used to premium service -- those who go through the established financial centers -- HKG, NRT, SIN.
China's airlines have a terrible reputation for quality. Yet intuitively that is where most of the air traffic growth will come from.
Who can take you from China to the US nonstop .... not CX or SQ. But Air China and US airlines that have the rights.
We know schedule and fare are the top considerations for flying. So to win China Delta needs a more route authorities and do better on quality than US carriers and Air China out of Beijing and Shanghai. A different bar.
There's a long way to go on DL quality but those routes don't hurt.
#52
Join Date: Jan 2007
Posts: 5,679
I've noticed that on JL and NH they have an FA put on a cleaning uniform and go around to all the bathrooms at least once during the flight.
#53
Join Date: Feb 2008
Location: CMH
Programs: Delta Gold Medallion
Posts: 628
You could also say that about pre-merger Northwest in South America, Middle East, Africa, a good portion of Europe, and in the US (the West Coast, the Southeast, Florida, Texas, mid-Atlantic, etc.)
Delta got a lot more global when they bought Pan Am's transatlantic routes. And NW did not become truly global until they merged with DL.
?
Delta got a lot more global when they bought Pan Am's transatlantic routes. And NW did not become truly global until they merged with DL.
?
NW also had a share (get it...golden share?) of Continental, with connections that were nearly as seamless as the merged DL/NW are now. Where NW wasn't able to go for me (Bogota), I was able to hop on CO/CM, and get UGs to boot!
The comments about NW not being global until they merged with DL are quite asinine, considering their other agreement with KLM, which covered all of Europe. I think many DL fliers have found out the hidden secret that is connecting in AMS as opposed to JFK or CDG--there really is no comparison.
#54
FlyerTalk Evangelist
Join Date: Sep 2003
Location: HH Diamond, Marriott Gold, IHG Gold, Hyatt something
Posts: 33,544
I don't think DL airplanes or onboard service are bad, compared to other US carriers. They've got a huge way to go to get close to the Asian carriers I've flown on. Specifically SQ, MH, KE and CX. Even many European carriers, LH, KL and AF are a couple of notches above DL, service-wise.
And for the carriers that have real FC international service, don't even bother trying to compare them.
And for the carriers that have real FC international service, don't even bother trying to compare them.
Last edited by Jaimito Cartero; Feb 17, 2011 at 11:38 pm
#55
Join Date: Oct 2007
Location: DCA
Programs: DL DM, AA EXP, various hotel
Posts: 2,227
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Some people eluded to it above -- but Asia is not homogenous. Who is used to premium service -- those who go through the established financial centers -- HKG, NRT, SIN.
China's airlines have a terrible reputation for quality. Yet intuitively that is where most of the air traffic growth will come from.
Who can take you from China to the US nonstop .... not CX or SQ. But Air China and US airlines that have the rights.
We know schedule and fare are the top considerations for flying. So to win China Delta needs a more route authorities and do better on quality than US carriers and Air China out of Beijing and Shanghai. A different bar.
There's a long way to go on DL quality but those routes don't hurt.
Some people eluded to it above -- but Asia is not homogenous. Who is used to premium service -- those who go through the established financial centers -- HKG, NRT, SIN.
China's airlines have a terrible reputation for quality. Yet intuitively that is where most of the air traffic growth will come from.
Who can take you from China to the US nonstop .... not CX or SQ. But Air China and US airlines that have the rights.
We know schedule and fare are the top considerations for flying. So to win China Delta needs a more route authorities and do better on quality than US carriers and Air China out of Beijing and Shanghai. A different bar.
There's a long way to go on DL quality but those routes don't hurt.
#56
Join Date: Sep 2009
Location: HNL
Programs: DL PM/1MM, BW DE (lifetime), HH DE, Marriott PE (lifetime), National Emerald Executive
Posts: 7,205
KE is far superior to JL in terms of service, IMO.
KE is better in coach for a short 6 h flight than JL in business for a longer 12 hour one (service wise, having little things like amenity kits (KE has it in coach, JL does not have it in business), toothbrushes/toothpase/mouthwash in lavatories always available, etc.).
#57
Original Poster
Join Date: Jan 2008
Location: Upstate, NY
Posts: 3,359
Actually according to the PIA (Pakistan International Airlines) website:
"On 29th April, 1964, with a Boeing 720B, PIA earned the distinction of becoming the first airline from a non-communist country to fly into the People’s Republic of China"
http://www.piac.com.pk/pia_about/pia-about_history.asp
"On 29th April, 1964, with a Boeing 720B, PIA earned the distinction of becoming the first airline from a non-communist country to fly into the People’s Republic of China"
http://www.piac.com.pk/pia_about/pia-about_history.asp
#58
Join Date: Dec 2002
Location: Tokyo, Japan
Programs: JAL Global Club & oneworld Sapphire, ANA SFC & Star Alliance Gold
Posts: 3,747
I think you get the picture... I doubt many will agree that KE Y is better than JL C.
#59
Join Date: Aug 2001
Location: Wayne, PA USA
Programs: DL MM, Marriott Bonvoy Lifetime Titanium, HHonors Gold
Posts: 7,242
Here's a question for the folks who pine for the "good old days" - If NWA was such a strong player in the Asian market with such a widely recognized, and respected brand: Why did NWA go through an expensive rebranding effort at a difficult time to remove all vestiges of "Orient" from their identity and to change their logo (which presumably would be easier for people who don't use Latin alphabets to recognize)?
Something just doesn't make sense in the arguments being presented.
Something just doesn't make sense in the arguments being presented.
#60
Join Date: Jul 2004
Programs: DL; AA; UA; CO; LHLX; NZ; QR; EK; BA
Posts: 7,409
Originally Posted by n301dp
I think you've already been called out on your West Coast inaccuracy. It bears repeating.
Originally Posted by n301dp
The comments about NW not being global until they merged with DL are quite asinine, considering their other agreement with KLM, which covered all of Europe.