Rumor: MPC will go way of PPS
#691
Join Date: Jun 2006
Location: NYC/SIN
Programs: CX DM, SQ KF
Posts: 2,171
Rumor: MPC will go way of PPS
Going further OT (but hey! It's been a long thread), Note to self: despite his deep miles' related knowledge - that you want to tap into, never try to meet Psychiatrist when wifey is around.
#692
Join Date: Feb 2003
Location: 1A
Programs: Elite Diamond Purple Dot Gold Silver Titanium for life
Posts: 1,822
I know the team at Marco Polo reads this forum and I hope they absorb some of the member comments made in this thread before making drastic changes to the program.
I developed a tool where you enter your flights, fare bucket and marked airline (ie: CX, HKG-JFK, 'D') and it spits back how many points/miles you would earn crediting it to all oneworld programs and any partner airline of the marked airline. After having thousands of flight details put through the system CX works out to be one of the more difficult programs to attain elite status. Considering they're at the high end of the scale any changes that impact the up and coming frequent flyers are likely to cut them out entirely - pushing them to another alliance.
Loyalty + Loyalty Marketing is done a bit differently in Hong Kong and I believe there is a real chance for MPC to come up with a refreshing approach to loyalty that isn't copying what everyone is doing. Revenue based is a great way to alienate a large % of the customer base (abiet not the % that produce the bulk of revenue - but still a huge portion of individuals who will simply not bother considering cx or showing their AM card when purchasing as the aspirational rewards just aint there). Going the way of Qantas FF is probably the worst idea in the world given the backlash they've had over program changes (a quick google search shows their top tier customers are crediting to other airlines because of the poor value and recognition within the program). Plus QFF has a captive market just like AA does in north america. CX is in a unique position with many competitors in the region and customers from a multitude of countries that allows for greater strengths in segmenting the audience to boost revenues from each group.
Ed is a smart guy so I hope the team approaches this with a fresh set of eyes to come up with a unique strategy that isn't just a copy or hybrid of an existing program.
There's plenty of high revenue opportunities they could tap into by being a little creative. I hope they get it right so that the FF program positively reflects the great airline that CX is and will be in the future.
(:
I developed a tool where you enter your flights, fare bucket and marked airline (ie: CX, HKG-JFK, 'D') and it spits back how many points/miles you would earn crediting it to all oneworld programs and any partner airline of the marked airline. After having thousands of flight details put through the system CX works out to be one of the more difficult programs to attain elite status. Considering they're at the high end of the scale any changes that impact the up and coming frequent flyers are likely to cut them out entirely - pushing them to another alliance.
Loyalty + Loyalty Marketing is done a bit differently in Hong Kong and I believe there is a real chance for MPC to come up with a refreshing approach to loyalty that isn't copying what everyone is doing. Revenue based is a great way to alienate a large % of the customer base (abiet not the % that produce the bulk of revenue - but still a huge portion of individuals who will simply not bother considering cx or showing their AM card when purchasing as the aspirational rewards just aint there). Going the way of Qantas FF is probably the worst idea in the world given the backlash they've had over program changes (a quick google search shows their top tier customers are crediting to other airlines because of the poor value and recognition within the program). Plus QFF has a captive market just like AA does in north america. CX is in a unique position with many competitors in the region and customers from a multitude of countries that allows for greater strengths in segmenting the audience to boost revenues from each group.
Ed is a smart guy so I hope the team approaches this with a fresh set of eyes to come up with a unique strategy that isn't just a copy or hybrid of an existing program.
There's plenty of high revenue opportunities they could tap into by being a little creative. I hope they get it right so that the FF program positively reflects the great airline that CX is and will be in the future.
(:
#693
Join Date: Jul 2011
Programs: OneWorld Emerald (BA GGL), *A Silver (Miles & Less), Skyteam Pleb (KLM FlyingBlue), Mucci Platinum
Posts: 908
Would you happen to have a link for public use?
#694
FlyerTalk Evangelist
Join Date: Dec 2004
Programs: CX Green, QF Platinum, BAEC Silver, Hyatt Glob
Posts: 10,780
I have moved some off topic credit card earning posts. Please stay on topic.
sxc
Cathay Pacific Moderator
sxc
Cathay Pacific Moderator
#695
Join Date: Apr 2000
Posts: 2,638
How about the idea that one must be OW saphire or higher in any OW FFP in order to redeem CX F awards? Biz class would require OW ruby or higher. That might reduce some of the pressure of the credit card and manufactured spending FFP members who garner lots of miles. The blogosphere has created a lot of this angst that CX members feel.
#696
Ambassador, Hong Kong and Macau
Join Date: May 2009
Location: HKG
Programs: Non-top tier Asia Miles member
Posts: 19,807
How about the idea that one must be OW saphire or higher in any OW FFP in order to redeem CX F awards? Biz class would require OW ruby or higher. That might reduce some of the pressure of the credit card and manufactured spending FFP members who garner lots of miles. The blogosphere has created a lot of this angst that CX members feel.
Last edited by percysmith; May 18, 2015 at 8:27 am
#697
Join Date: Feb 2012
Location: HKG
Programs: CX DM, SPG Pt, Le Club Accor GO, Shangri-La GC Jade
Posts: 1,327
How about the idea that one must be OW saphire or higher in any OW FFP in order to redeem CX F awards? Biz class would require OW ruby or higher. That might reduce some of the pressure of the credit card and manufactured spending FFP members who garner lots of miles. The blogosphere has created a lot of this angst that CX members feel.
2. Enforce a better waitlist queue system will do... e.g. All seats are for waitlist only starting T-360, waitlist is ranked according to tier like DM > GO > OWE > SL > OWS > GR > OWR > AM, and release seats by batch like 2 at T-330, two at T-90, two before OLCI open...
#698
Join Date: Jun 2006
Location: NYC/SIN
Programs: CX DM, SQ KF
Posts: 2,171
Rumor: MPC will go way of PPS
OW wide status restrictions be difficult, if not impossible to implement...and how do you deal with say, a BA Silver, using his AA miles (no status with AA) to redeem...
#699
Join Date: Feb 2003
Location: 1A
Programs: Elite Diamond Purple Dot Gold Silver Titanium for life
Posts: 1,822
This would bring new revenue into the airline and would allow CX greater flexibility and control over the distribution channel for award seats. Currently it appears CX is using award seats as filled for distressed/unsold inventory so this solves two problems with one hit. Another simple approach would be to restrict F seats to Diamonds during certain periods only opening up to the "unlimited mileage base of US programs" a week prior to flight like they currently do.
Flat out restricting F to MPC members is a lost revenue opportunity when you can sell the same seat to someone in north america at 3x the price. Most legacy airlines have BI solutions that analyse individual customer data and spit out dynamic pricing based on this - so why not do the same for award inventory? Win win all round.
#700
Join Date: Dec 2001
Location: China
Posts: 1,553
D00t - in what way does AA have a captive market in North America? United & Delta are pretty damn strong there as well...
#701
Ambassador, Hong Kong and Macau
Join Date: May 2009
Location: HKG
Programs: Non-top tier Asia Miles member
Posts: 19,807
This could be easily achieved through increasing the price of redemptions for US based programs. Like a slap on the wrist to NA programs for flooding the market with cheap miles.
This would bring new revenue into the airline and would allow CX greater flexibility and control over the distribution channel for award seats. Currently it appears CX is using award seats as filled for distressed/unsold inventory so this solves two problems with one hit.
This would bring new revenue into the airline and would allow CX greater flexibility and control over the distribution channel for award seats. Currently it appears CX is using award seats as filled for distressed/unsold inventory so this solves two problems with one hit.
I suppose a paid passenger, even at NA prices, still trumps Diamond Invitation redemption in terms of seat availability.
#702
Ambassador, Hong Kong and Macau
Join Date: May 2009
Location: HKG
Programs: Non-top tier Asia Miles member
Posts: 19,807
cathaypacific.com (I'll skip the connections through TPE):
CX504 HKG 0915 NRT 1440: J
CX520 HKG 1035 NRT 1555: PE
CX500 HKG 1510 NRT 2030: Y
CX450 HKG 1000 NRT 1710 (1 stop TPE but same flight number): J
britishairways.com:
CX450 HKG 1000 NRT 1710: J
CX520 HKG 1035 NRT 1555: PE
Can't see CX504 or CX500. Fluke or filter?
#703
Join Date: Aug 2010
Location: SYD
Programs: QF WP
Posts: 1,799
Here's another one - HKG-NRT one-way 12 Jun, 1 pax
cathaypacific.com (I'll skip the connections through TPE):
CX504 HKG 0915 NRT 1440: J
CX520 HKG 1035 NRT 1555: PE
CX500 HKG 1510 NRT 2030: Y
CX450 HKG 1000 NRT 1710 (1 stop TPE but same flight number): J
britishairways.com:
CX450 HKG 1000 NRT 1710: J
CX520 HKG 1035 NRT 1555: PE
Can't see CX504 or CX500. Fluke or filter?
cathaypacific.com (I'll skip the connections through TPE):
CX504 HKG 0915 NRT 1440: J
CX520 HKG 1035 NRT 1555: PE
CX500 HKG 1510 NRT 2030: Y
CX450 HKG 1000 NRT 1710 (1 stop TPE but same flight number): J
britishairways.com:
CX450 HKG 1000 NRT 1710: J
CX520 HKG 1035 NRT 1555: PE
Can't see CX504 or CX500. Fluke or filter?
CX450 HKG 1000 NRT 1710: J
Nothing else. Although I don't think PE works properly in their search engines. But the interesting point here is that there's no CX504 either.
#704
Join Date: Nov 2012
Location: NYC
Programs: Marriot Am, MU Pt
Posts: 3,092
When I search HKG-JFK online it says the routing is invalid (!!!).
Have you guys tried calling to check availability?
Have you guys tried calling to check availability?
#705
Here's another one - HKG-NRT one-way 12 Jun, 1 pax
cathaypacific.com (I'll skip the connections through TPE):
CX504 HKG 0915 NRT 1440: J
CX520 HKG 1035 NRT 1555: PE
CX500 HKG 1510 NRT 2030: Y
CX450 HKG 1000 NRT 1710 (1 stop TPE but same flight number): J
britishairways.com:
CX450 HKG 1000 NRT 1710: J
CX520 HKG 1035 NRT 1555: PE
Can't see CX504 or CX500. Fluke or filter?
cathaypacific.com (I'll skip the connections through TPE):
CX504 HKG 0915 NRT 1440: J
CX520 HKG 1035 NRT 1555: PE
CX500 HKG 1510 NRT 2030: Y
CX450 HKG 1000 NRT 1710 (1 stop TPE but same flight number): J
britishairways.com:
CX450 HKG 1000 NRT 1710: J
CX520 HKG 1035 NRT 1555: PE
Can't see CX504 or CX500. Fluke or filter?
CX 450 is only thing available on one flight number
June 16:
CX 509, CX 501, CX 451, CX 543 (out of HND)
Comparing the results to Japan Airlines search engine:
June 12: CX 450 (1 seat available)
June 16: CX 509 (2 seats available), CX 501 (4 seats available), CX 451 (4 seats available), CX 543 (1 seat available)
They match perfectly to CX.com but they also show the depth of each flight in terms of award inventory, which CX.com cannot do.
CX 504 may be a case of phantom inventory or was already reserved as it no longer appears to be available anywhere.