BA AMS lounge permanently closed

Old Jul 20, 2022, 7:11 am
  #1  
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BA AMS lounge permanently closed

London Air Travel are reporting that the AMS lounge is now permanently closed. Aspire it is.

https://londonairtravel.com/2022/07/...ounge-closure/
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Old Jul 20, 2022, 7:13 am
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Absolutely pathetic if correct.
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Old Jul 20, 2022, 7:46 am
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I'm thought this was reported a few weeks ago on here??? Somebody definitely posted that it wasn't going to re-open as a BA lounge.
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Old Jul 20, 2022, 7:50 am
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Originally Posted by KARFA
Absolutely pathetic if correct.
Sean Doyle is Alex Cruz with Covid as cover.
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Old Jul 20, 2022, 7:56 am
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BA shorthaul is being hollowed out with death by 1000 cuts. The AMS lounge wasn't even very old. Not sure my Gold for Life is actually going to be that valuable once I finally (if ever) retire...
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Old Jul 20, 2022, 8:10 am
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Lol.

So the only BA lounges left outside LHR and LGW are now BHD, EDI, GLA, GVA, LIN and FCO?
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Old Jul 20, 2022, 8:16 am
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BHD isn't a BA lounge anymore, that changed just before covid i think.

ABZ is still a BA lounge.

JER is odd, it is still a BA branded lounge, but isn't actually a BA lounge.
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Old Jul 20, 2022, 8:21 am
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What happened Sean? https://www.ft.com/content/473f9eee-...0-1da305ff4430

British Airways boss Sean Doyle pledged on Friday to rebuild relations with customers and staff and restore the airline’s reputation for premium service as the industry recovers from the pandemic.
...
“Putting the premium proposition into the heart of what we do is going to be key,” he told the Financial Times at BA’s headquarters near Heathrow. “We want people to come off a British Airways flight and talk about it as if it’s something different.”
Not sure I see how closing the lounge at AMS and pushing all your many customers in to an already busy Aspire lounge does this.

Last edited by KARFA; Jul 20, 2022 at 8:34 am
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Old Jul 20, 2022, 8:28 am
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Originally Posted by KARFA
What happened Sean? https://www.ft.com/content/473f9eee-...0-1da305ff4430



No sure I see how closing the lounge at AMS and pushing all your many customers in to an already busy Aspire lounge does this.
Well when I tell my friends and colleagues I am travelling BA this week, they wish me luck so it's certainly something different I suppose.
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Old Jul 20, 2022, 8:33 am
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No great shame IMHO apart from loss of Brand. I can't remember the last time I spent more than 10 mins in there as it was always way too busy just like the Aspire. I found better paid for food and quieter seating in the rest of the airport.
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Old Jul 20, 2022, 8:42 am
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Was a nice place to while away a few hours on an ex-eu. I will miss it.
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Old Jul 20, 2022, 8:47 am
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How reliable is the the source? I was through AMS last week and the Aspire staff seemed confident the BA lounge would reopen.
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Old Jul 20, 2022, 8:48 am
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Why do you think BA should feel it needs to operate a lounge at AMS? It can clearly fill its flights still when the lounge is shut, so obviously people aren't scared away from BA by the current setup, therefore they're going to keep this arrangement. Not sure if the best outcome is that it gets taken over by Aspire to make one big lounge (with different sections they can open/close or use for different airlines), or if it gets taken over by another operator who might open a higher standard offering than Aspire (Plaza Premium etc), but then again might not and then we just end up with two medium sized equally terrible lounges.
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Old Jul 20, 2022, 8:56 am
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What I am missing from the articile is a source or a reason for the article at this time. I mean nothing has changed but they state it as a matter of fact.

The lounge is removed from the Oneworld site (Airport Lounges: oneworld Lounges & Airport Lounge Access | oneworld) So its probably true.
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Old Jul 20, 2022, 8:58 am
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There's a lot to be said for leaving this side of the business to third-party providers. The problems come when the contract lounge has to turn people away for capacity (IST, AMS) or when the offering is a paper voucher than can only be collected by queueing at a chaotic or slow checkin (OTP).
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