BA AMS lounge permanently closed
Jul 20, 22, 7:11 am
#1
Original Poster
Join Date: Apr 2012
Location: LON
Programs: Mucci, BAEC, Eurostar
Posts: 2,971
BA AMS lounge permanently closed
London Air Travel are reporting that the AMS lounge is now permanently closed. Aspire it is.
https://londonairtravel.com/2022/07/...ounge-closure/
https://londonairtravel.com/2022/07/...ounge-closure/
Jul 20, 22, 7:56 am
#5
Join Date: Jul 2005
Location: London, ARN, HEL, ..... or MAN
Programs: BA GFL, GGL, Mucci Diamond!, HH Diamond, Radisson Gold, IHG Diamond, Hertz Gold 5*
Posts: 5,576
BA shorthaul is being hollowed out with death by 1000 cuts. The AMS lounge wasn't even very old. Not sure my Gold for Life is actually going to be that valuable once I finally (if ever) retire...
Jul 20, 22, 8:16 am
#7
Ambassador, British Airways; FlyerTalk Evangelist
Join Date: Apr 2012
Location: Leeds, UK
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Posts: 39,162
BHD isn't a BA lounge anymore, that changed just before covid i think.
ABZ is still a BA lounge.
JER is odd, it is still a BA branded lounge, but isn't actually a BA lounge.
ABZ is still a BA lounge.
JER is odd, it is still a BA branded lounge, but isn't actually a BA lounge.
Jul 20, 22, 8:21 am
#8
Ambassador, British Airways; FlyerTalk Evangelist
Join Date: Apr 2012
Location: Leeds, UK
Programs: BA GGL/CCR, GfL, HH Diamond
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What happened Sean? https://www.ft.com/content/473f9eee-...0-1da305ff4430
Not sure I see how closing the lounge at AMS and pushing all your many customers in to an already busy Aspire lounge does this.
British Airways boss Sean Doyle pledged on Friday to rebuild relations with customers and staff and restore the airline’s reputation for premium service as the industry recovers from the pandemic.
...
“Putting the premium proposition into the heart of what we do is going to be key,” he told the Financial Times at BA’s headquarters near Heathrow. “We want people to come off a British Airways flight and talk about it as if it’s something different.”
...
“Putting the premium proposition into the heart of what we do is going to be key,” he told the Financial Times at BA’s headquarters near Heathrow. “We want people to come off a British Airways flight and talk about it as if it’s something different.”
Last edited by KARFA; Jul 20, 22 at 8:34 am
Jul 20, 22, 8:28 am
#9
Join Date: Jul 2005
Location: London, ARN, HEL, ..... or MAN
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Originally Posted by KARFA
What happened Sean? https://www.ft.com/content/473f9eee-...0-1da305ff4430
No sure I see how closing the lounge at AMS and pushing all your many customers in to an already busy Aspire lounge does this.
No sure I see how closing the lounge at AMS and pushing all your many customers in to an already busy Aspire lounge does this.
Jul 20, 22, 8:33 am
#10
Join Date: Feb 2003
Programs: Sir CT-UK - Streaker pour les autres.
Posts: 5,740
No great shame IMHO apart from loss of Brand. I can't remember the last time I spent more than 10 mins in there as it was always way too busy just like the Aspire. I found better paid for food and quieter seating in the rest of the airport.
Jul 20, 22, 8:48 am
#13
Join Date: Dec 2004
Programs: BA GGL/CCR, A3*G, UA 1K, Mucci de l'expertise des Apps
Posts: 3,269
Why do you think BA should feel it needs to operate a lounge at AMS? It can clearly fill its flights still when the lounge is shut, so obviously people aren't scared away from BA by the current setup, therefore they're going to keep this arrangement. Not sure if the best outcome is that it gets taken over by Aspire to make one big lounge (with different sections they can open/close or use for different airlines), or if it gets taken over by another operator who might open a higher standard offering than Aspire (Plaza Premium etc), but then again might not and then we just end up with two medium sized equally terrible lounges.
Jul 20, 22, 8:56 am
#14
Join Date: Jun 2018
Programs: BAEC Silver
Posts: 138
What I am missing from the articile is a source or a reason for the article at this time. I mean nothing has changed but they state it as a matter of fact.
The lounge is removed from the Oneworld site (Airport Lounges: oneworld Lounges & Airport Lounge Access | oneworld) So its probably true.
The lounge is removed from the Oneworld site (Airport Lounges: oneworld Lounges & Airport Lounge Access | oneworld) So its probably true.
Jul 20, 22, 8:58 am
#15
Join Date: Aug 2001
Location: London. Edinburgh, Cornwall
Programs: BA GGL, British Midland Lifetime* Loser
Posts: 7,728
There's a lot to be said for leaving this side of the business to third-party providers. The problems come when the contract lounge has to turn people away for capacity (IST, AMS) or when the offering is a paper voucher than can only be collected by queueing at a chaotic or slow checkin (OTP).
