Exactly my thoughts.

But their claim is that they have upgraded the food and drink. The drink is the same but it's no longer free.

This is exactly the point I have made in response to that BA line on twitter several times now.

I cannot believe this. British Airways, the flagship carrier for the United Kingdom around the world asking its customers to buy M&S sandwiches....... the act of a 'prestige' airline.
PATHETIC

Shouldn't they at least have aligned the menus to the time of the day?

In the same way that the food offering in the lounges was aligned?

Surely, between breakfast and lunch, and between lunch and supper, no-one wants to eat, anyway?

:D:D:D

BA: Hello Flexible preferences, good news today, we've upgraded you on your flight to New York.
FP: Ah excellen---
BA: That'll be £3596 please.

:p ;)

I rang BA to complain about the service alteration for an existing booking, and they give me 1,000 avios. There was little point to cancel seeing as it was a RFS booking.

I hope they will be providing doggy bags and sealable flasks in the lounges so passengers can more easily bring their tipples and nibbles on board!

FTSE is up 1% but the BA share price is down 1.5% so the market clearly isn't impressed.

But M&S is up!!!

No doubt, after the successful rollout of the food offering, the cabin crew will be wheeling racks of clothing up and down the aisle, and flogging skirts, slacks, and casuals.

There will be no excuse left for remaining stuck in burgundy trousers on a BA flight!

^ :D Here is to hoping that it gets worse.

There was an impressive slide this morning, but it's all within typical daily movement.

I'm sat in the lounge at LUX and I've just seen this news.

Shame on you BA management for driving BA's reputation into the ground. I will avoid BA like the plague after burning my Avios - and might even use them elsewhere. I hope the airline suffers.

My main issue with this is that while the offering before was meagre you were guaranteed to be served a drink and some sort of snack.

With the move to BoB this will simply not be the case. I imagine aircraft will have to be stocked in LHR for return legs too, on return journeys of longer flights Band 3/4 the cupboards will be bare. Ryanair and Easyjet have plenty of experience and data for BoB propositions and yet I can't count the times ive been told "sorry, we're out of XYZ" when flying with them. You grin and bare it on Ryanair flights because they have managed customer expectations into the ground. BA on the other hand continue to delude customers into thinking they are a premium carrier on short haul. If you inflate customer expectations but dont deliver on the experience no one is happy.

The other aspect of this that really annoys me is the bare face gual of calling his an upgrade / enhancement and that no reduction in price is to be expected. How can you argue that the unbundling of seat selection and baggage allowance is reflected in HBO fares but doing it to catering isn't the same

Don't forget that BA thinks that no-one wants to eat at supper either - they are begrudgingly still offering sandwiches on board at lunchtime for the time being, but say that's the only time anyone ever eats them, hence the downgrade to the crisp or biscuit for the rest of the day, including supper.