View Poll Results: AA's new identity package / branding, color scheme and logo:
I love it! Innovative, striking!
208
20.33%
It's OK - I'm warming up to this new look.
303
29.62%
I'm not feeling much one way or another - it may take time.
95
9.29%
I think AA could have done better.
214
20.92%
I really hate this look - what were they thinking?
203
19.84%
Voters: 1023. You may not vote on this poll
Jan 17, 2013, 10:44 am
Last edit by: incognitoMD
American Airlines CEO Tom Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here. N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles. Also, link to AA news release.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)
Jan 17, 2013, 8:07 am
#76
Join Date: Jun 2000
Location: RDU
Programs: AA LTP, Bonvoy Titanium; AA CK before I retired
Posts: 1,597
Like the front. Hate the tail.
Jan 17, 2013, 8:07 am
#77
FlyerTalk Evangelist
Join Date: May 2001
Location: South Bend, IN
Programs: AA EXP 3 MM; Marriott Bonvoy Lifetime Titanium Elite
Posts: 18,562
Worked fine for me, but I was on the site at T-minus 30 minutes.
I like it.
I like it.
Jan 17, 2013, 8:07 am
#79
Join Date: Sep 2006
Location: All over
Programs: AA-LTP, HH-DIA, Marriott-LT+AMB, Hyatt-Globalist, Hertz-PC, UA-GS
Posts: 6,828
Looks sorta like Air France. 773 looks nice though. ^
Jan 17, 2013, 8:08 am
#80
Join Date: Aug 2005
Location: DFW
Programs: AA Exec Plat, IHG Plat, Marriott Plat, HHonors Diamond
Posts: 316
The new look is pretty modern but the tail looks like someone just threw some paint around
Jan 17, 2013, 8:08 am
#81
Join Date: Jan 2001
Location: Austin, TX - AA ExPlat (1.4MM); Hyatt Plat; Hilton Dia; SPG Plat; National ExecElite, Hertz 5*
Posts: 183
I'm actually OK with the new logo. Looks modern and fresh and I don't hate it. Which, in an of itself, is a big win!
Jan 17, 2013, 8:08 am
#82
Join Date: Jan 2013
Programs: AAdvantage Gold
Posts: 161
Overall I like the logo better, but the tail ... well, there was one successful bring back the eagle campaign already, wasn't there? 
I'm neutral on the livery just because of that.
I actually get it though - the head of the eagle up front in the stripe up front, and the vertical stabilizer is to make us think of an eagle's feathers, so the entire aircraft becomes the eagle.
I'm neutral on the livery just because of that.I actually get it though - the head of the eagle up front in the stripe up front, and the vertical stabilizer is to make us think of an eagle's feathers, so the entire aircraft becomes the eagle.
Jan 17, 2013, 8:08 am
#83
Join Date: May 2010
Location: SNA
Programs: AAdvantage Platinum
Posts: 529
Barf. I think this is almost worse than United's rebranding. Who are these turkeys that make these decisions?
#bringbacktheeAAgle
#bringbacktheeAAgle
Jan 17, 2013, 8:08 am
#84
Join Date: Sep 2011
Location: LAX
Programs: AA ExP, DL Diamond, AF Plat, AS 75K, Hertz #1 Gold, National Executive, SPG Gold
Posts: 197
and my video link now says html5: Video link not found. fAAil!
Jan 17, 2013, 8:09 am
#85
Join Date: Aug 2005
Location: DFW
Programs: AA Exec Plat, IHG Plat, Marriott Plat, HHonors Diamond
Posts: 316
Jan 17, 2013, 8:10 am
#86
Join Date: Aug 2005
Location: DFW
Programs: AA Exec Plat, IHG Plat, Marriott Plat, HHonors Diamond
Posts: 316
:
Jan 17, 2013, 8:10 am
#87
Join Date: Apr 2008
Location: Rotterdam, The Netherlands
Posts: 655
Interestingly enough, Horton mentions a possible merger in his remarks during the movie.. If they didn't want to merge, why would they mention it during a key-event for the new American?
Jan 17, 2013, 8:10 am
#89
Join Date: May 2004
Location: San Francisco, CA
Programs: AA EXP 1MM, UA 1K, Marriott/SPG Platinum Elite
Posts: 774
The new AAdvantage cards look really nice! Just wish the tail looked nice.
Jan 17, 2013, 8:11 am
#90
Join Date: Jan 2010
Location: Stockholm, Sweden + Austin, Tx
Programs: "But, I'm a GLOBALIST guest...."
Posts: 2,848
Im sort of shocked that they mentioned the merger several times with "moving forward" with their business and the new logos in that video.