View Poll Results: AA's new identity package / branding, color scheme and logo:
I love it! Innovative, striking!
208
20.33%
It's OK - I'm warming up to this new look.
303
29.62%
I'm not feeling much one way or another - it may take time.
95
9.29%
I think AA could have done better.
214
20.92%
I really hate this look - what were they thinking?
203
19.84%
Voters: 1023. You may not vote on this poll
Jan 17, 2013, 10:44 am
Last edit by: incognitoMD
American Airlines CEO Tom Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here. N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles. Also, link to AA news release.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)
Jan 17, 2013, 8:33 am
#151
Join Date: Jun 2009
Programs: AA EXP CONKEY, HYATT GLOB, SPG PLAT
Posts: 102
Did they actually unveil an actual 77W with the new livery on it or did they do it with a 737?
Was there even a live unveil event? Local media in Dallas had a story, but basically showed clips from the video AA made. No actual video from the airport of an actual airplane.
Was there even a live unveil event? Local media in Dallas had a story, but basically showed clips from the video AA made. No actual video from the airport of an actual airplane.
Jan 17, 2013, 8:33 am
#152
Join Date: Jan 2013
Location: Duchy of Milan
Programs: BA Gold, TK Elite, AZ CFP
Posts: 1,857
I think I need time to understand if I like it or not... First impression tends to prefer the old one, but I always need time to get used to changes. At first I didn't like London 2012 logo, but then I realized I loved it!
Anyway the new aadvantage cards are amazing
Anyway the new aadvantage cards are amazing
Jan 17, 2013, 8:34 am
#153
Join Date: Jan 2010
Location: Aussie in ORD
Programs: Marriott Plat, Ua Gold, GE.. Sucker for punishment
Posts: 4,237
Love the new logo, the lettering on the fuselage.. tail: not so much..
But it may grow..
But it may grow..
Jan 17, 2013, 8:34 am
#154
Join Date: Jan 2008
Programs: AAdvantage, United MP, Marriott Rewards
Posts: 1,137
I heard one instance of the M-word as well.
However, I don't get it.
Why would you spend what probably is an insane budget on rebranding if you're going to merge.
Or it could mean that US airways agreed to the new name and livery?
However, I don't get it.
Why would you spend what probably is an insane budget on rebranding if you're going to merge.
Or it could mean that US airways agreed to the new name and livery?
Jan 17, 2013, 8:35 am
#155
Join Date: Oct 2009
Location: BTR/MSY
Programs: AA EXP, Hyatt Globalist, Marriott LTP, Hilton Gold
Posts: 1,258
On the whole, it doesn't look bad IMHO. Having said that, I was really hoping for a little better and the retention of the eagle.
Jan 17, 2013, 8:36 am
#156
Join Date: Jan 2009
Posts: 1,188
I guess this is the card for the entry level
Does that mean new joiners get a card as well?
Does that mean new joiners get a card as well?
Jan 17, 2013, 8:37 am
#157
Join Date: Mar 2002
Location: Dallas, TX
Programs: AA GLD, Marriott PLT, Hilton Diamond
Posts: 2,900
I need to see it for realz on an actual airplane.
Video of it on the news would be good, but in person with my own two eyes would be better.
Video of it on the news would be good, but in person with my own two eyes would be better.
Jan 17, 2013, 8:38 am
#158
Join Date: Aug 2011
Location: BCN
Programs: AA EXP, Marriott Titanium & LT Gold
Posts: 126
Jan 17, 2013, 8:38 am
#159
Join Date: Mar 2002
Location: Dallas, TX
Programs: AA GLD, Marriott PLT, Hilton Diamond
Posts: 2,900
If there is a merger, I would think Dougie would undo it all. Put his own spin on it. Probably take the current US livery and simply replace the name with AMERICAN and keep the rest as is.
Jan 17, 2013, 8:40 am
#160
Join Date: Dec 2010
Location: DCA/IAD
Programs: AA EXP/OW Emerald
Posts: 209
Jan 17, 2013, 8:40 am
#161
Join Date: Jan 2008
Programs: AAdvantage, United MP, Marriott Rewards
Posts: 1,137
Where did you see those? I see "a new look for loyalty" image on the homepage. (it looks more like a luggage tag). However if I click on that image it brings me to the standard aadvantage homepage and on that page nothing is rebranded yet.
Jan 17, 2013, 8:40 am
#162
Join Date: May 2010
Location: SNA
Programs: AAdvantage Platinum
Posts: 529
The logo rips off Mexicana (RIP) and Air France, while disconnecting with AA's long and proud heritage. Hardly innovative. 
Jan 17, 2013, 8:40 am
#164
Join Date: Dec 1999
Location: SFO
Programs: TK E+, AF Plat & QR Plat (all the hard way), AA 3MM (worthless), smattering of others
Posts: 435
Ugh, that tail is just awful. It would be simply jejune if it were not so hideous.
Jan 17, 2013, 8:41 am
#165
Company Representative - American Airlines
Join Date: Nov 2009
Programs: American Airlines
Posts: 175