AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)
 

Countdown's on the aa.com

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American Airlines CEO Tim Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here.

N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles.

Link to AA news release.

For those of us without the email.. http://www.aa.com/newamerican

Already posted in the existing livery thread : http://www.flyertalk.com/forum/20065254-post393.html

The A/C is in flight from So California Logistics (Victorville, CA) due into DFW at 8:12 for a 9am unveiling (CST)

http://flightaware.com/live/flight/AAL9634
http://flightwise.com/track/AAL9634

LOGO AND STYLE!
http://www.aa.com/newamerican/img/logo2.png
https://twitter.com/greg787/status/2...681858/photo/1

uhhh...hnmmmm............hmmm.

I think I prefer the all metal/silver look of the plane in the email.

Instantly reminded me of this... http://i.imgur.com/1E26o.jpg

I will wait for judgement on that logo until I see the whole livery.

From the Dallas Morning News Aviation Blog: http://aviationblog.dallasnews.com/

"A two-month-old Boeing 737-800 owned by American Airlines left Victorville, Calif., at 3:49 a.m. PST Thursday and headed to Dallas/Fort Worth International Airport. The significance: People tell us it had been repainted in American’s new livery.

We don’t know what it looks like. We’ll know later on Thursday morning when American rolls the new paint job out for public viewing.

American Flight 9634 departed Victorville is supposed to arrive at Dallas/Fort Worth International Airport around 8:15 a.m. or 8:30 a.m.. CST. It’s to be parked at American’s hangar on the east side of the airport until the new paint job is revealed."

There's the silver bird we heard about in the "We believe in American" video.

That rendering makes it look like Air France