View Poll Results: AA's new identity package / branding, color scheme and logo:
I love it! Innovative, striking!
208
20.33%
It's OK - I'm warming up to this new look.
303
29.62%
I'm not feeling much one way or another - it may take time.
95
9.29%
I think AA could have done better.
214
20.92%
I really hate this look - what were they thinking?
203
19.84%
Voters: 1023. You may not vote on this poll
Jan 17, 13, 10:44 am
Last edit by: incognitoMD
American Airlines CEO Tom Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here. N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles. Also, link to AA news release.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)
Jan 17, 13, 6:28 am
#1
Original Poster
Join Date: Jul 2008
Posts: 221
AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)
Countdown's on the aa.com
American Airlines CEO Tim Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here.
N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles.
Link to AA news release.
=================MODERATOR NOTE================
As WikiPosts and polls seem to prevent the "first unread post" from functioning at this time, we have deleted the WikiPost and added the content:American Airlines CEO Tim Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here.
N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles.
Link to AA news release.
Last edited by JDiver; Jan 17, 13 at 3:45 pm
Jan 17, 13, 6:34 am
#2
Join Date: Oct 2011
Location: SIN/PVG
Programs: Basement Lurker Club
Posts: 221
For those of us without the email.. http://www.aa.com/newamerican
Jan 17, 13, 6:44 am
#3
Join Date: Feb 2008
Programs: AA EXP
Posts: 3,049
Already posted in the existing livery thread : http://www.flyertalk.com/forum/20065254-post393.html
Jan 17, 13, 6:54 am
#4
Join Date: Jul 2006
Location: DFW, SEA and AA in between
Programs: AA-3MM-ExPLT
Posts: 1,146
The A/C is in flight from So California Logistics (Victorville, CA) due into DFW at 8:12 for a 9am unveiling (CST)
http://flightaware.com/live/flight/AAL9634
http://flightwise.com/track/AAL9634
http://flightaware.com/live/flight/AAL9634
http://flightwise.com/track/AAL9634
Jan 17, 13, 7:06 am
#7
Join Date: May 2005
Location: Cote d'Ivoire
Programs: OW Emerald - HH Diamond
Posts: 3,344
uhhh...hnmmmm............hmmm.
Jan 17, 13, 7:08 am
#8
Join Date: May 2005
Location: Cote d'Ivoire
Programs: OW Emerald - HH Diamond
Posts: 3,344
I think I prefer the all metal/silver look of the plane in the email.
Jan 17, 13, 7:12 am
#9
Original Member, Moderator: Hotel Deals and MilesBuzz
Join Date: May 1998
Location: Washington, DC
Posts: 14,234
Jan 17, 13, 7:14 am
#10
Join Date: Jun 2009
Programs: AA EXP CONKEY, HYATT GLOB, SPG PLAT
Posts: 102
I will wait for judgement on that logo until I see the whole livery.
Jan 17, 13, 7:16 am
#11
Join Date: May 2011
Location: DFW
Programs: AA EXP, LT Gold
Posts: 3,108
From the Dallas Morning News Aviation Blog: http://aviationblog.dallasnews.com/
"A two-month-old Boeing 737-800 owned by American Airlines left Victorville, Calif., at 3:49 a.m. PST Thursday and headed to Dallas/Fort Worth International Airport. The significance: People tell us it had been repainted in American’s new livery.
We don’t know what it looks like. We’ll know later on Thursday morning when American rolls the new paint job out for public viewing.
American Flight 9634 departed Victorville is supposed to arrive at Dallas/Fort Worth International Airport around 8:15 a.m. or 8:30 a.m.. CST. It’s to be parked at American’s hangar on the east side of the airport until the new paint job is revealed."
"A two-month-old Boeing 737-800 owned by American Airlines left Victorville, Calif., at 3:49 a.m. PST Thursday and headed to Dallas/Fort Worth International Airport. The significance: People tell us it had been repainted in American’s new livery.
We don’t know what it looks like. We’ll know later on Thursday morning when American rolls the new paint job out for public viewing.
American Flight 9634 departed Victorville is supposed to arrive at Dallas/Fort Worth International Airport around 8:15 a.m. or 8:30 a.m.. CST. It’s to be parked at American’s hangar on the east side of the airport until the new paint job is revealed."
Jan 17, 13, 7:17 am
#12
Join Date: Jan 2010
Location: Stockholm, Sweden + Austin, Tx
Programs: "But, I'm a GLOBALIST guest...."
Posts: 2,842
Jan 17, 13, 7:23 am
#15
Join Date: Oct 2008
Location: LAX
Programs: All Around Nobody
Posts: 860
That rendering makes it look like Air France
