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-   -   AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated) (https://www.flyertalk.com/forum/american-airlines-aadvantage-pre-consolidation-usair/1428773-aa-new-brand-identity-logo-livery-color-scheme-17-jan-2013-consolidated.html)

incognitoMD Aug 23, 2013 5:09 am
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American Airlines CEO Tom Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here. N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles. Also, link to AA news release.

AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.


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