View Poll Results: AA's new identity package / branding, color scheme and logo:
I love it! Innovative, striking!
208
20.33%
It's OK - I'm warming up to this new look.
303
29.62%
I'm not feeling much one way or another - it may take time.
95
9.29%
I think AA could have done better.
214
20.92%
I really hate this look - what were they thinking?
203
19.84%
Voters: 1023. You may not vote on this poll
Jan 17, 2013, 10:44 am
Last edit by: incognitoMD
American Airlines CEO Tom Horton announced AA's new branding going forward at 10 AM Eastern time 17 Jan 2013. His address about the new branding and 77W color scheme rollout can be seen here. N.B. Watch the entire video and go through the pages to enter a photo contest to win up to 1 million A miles. Also, link to AA news release.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA now has some Boeing 777-323ER, 777-223ER, 737-823ER and 767-323ER in new livery.
AA new brand identity, logo, livery, color scheme (17 Jan 2013) (consolidated)
Jan 17, 2013, 7:45 am
#31
Join Date: Oct 2002
Location: Rolling Lakes Yacht Club
Posts: 4,988
In a word..... Fugly!!!
Jan 17, 2013, 7:46 am
#32
Join Date: Mar 2006
Programs: AA EXP, UA 1K, F9 Elite, Hyatt Diamond, Hilton Diamond, Marriott Gold
Posts: 1,319
Yikes, I hope that tail is going to look better in person...the rest of it looks nice and easy on the eyes.
Jan 17, 2013, 7:46 am
#33
Join Date: Nov 2000
Location: Pennsylvania
Programs: ConciergeKey 4MM, Bonvoy Titanium, Hyatt Globalist
Posts: 439
So that's what they did with the leftover candy canes from the Admiral's Clubs.
Jan 17, 2013, 7:47 am
#34
Join Date: Jun 2005
Location: Dallas,Texas
Programs: AA Plat, HH Diamond, SPG GLD, MR GLD
Posts: 277
No matter what the new liverly looks like, there will be people who absolutely hate it. Such is the nature of change. That being said, what I've seen so far is definitely not a good move on AA's part visually!
Jan 17, 2013, 7:48 am
#35
Join Date: May 2011
Location: DFW
Programs: AA EXP, LT Gold
Posts: 3,148
Two more pics of the 738 that just landed with new livery:
http://ow.ly/i/1nRBO/original
http://ow.ly/i/1nRC2/original
http://ow.ly/i/1nRBO/original
http://ow.ly/i/1nRC2/original
Jan 17, 2013, 7:49 am
#36
Join Date: Aug 2010
Programs: AA EXP
Posts: 1,659
Body is nice, tail is terrible. they should fire whoever came up with the tail design.
Jan 17, 2013, 7:50 am
#37
Join Date: Apr 2008
Location: bay area, ca
Programs: AS 100K, AA Gold, IC Diamond AMB, HH Diamond
Posts: 1,840
I'm going to go against the haters here and say I actually like it. It's a refreshing change.
Jan 17, 2013, 7:50 am
#38
Join Date: Nov 2012
Location: Austin, TX
Programs: AA EXP, SPG AMB, Marriott GLD
Posts: 27
Horrible!!!
Jan 17, 2013, 7:51 am
#39
Join Date: Mar 2008
Location: Larchmont, NY
Programs: AA, BA, US
Posts: 25
Absolute garbage. Who did this work, an intern?
Jan 17, 2013, 7:51 am
#40
Join Date: Aug 2010
Programs: AA EXP
Posts: 1,659
Worst tail design ever. Is the entire plane painted white?
Jan 17, 2013, 7:51 am
#41
Join Date: Jul 2010
Posts: 223
This is the video that will be shown when the timer counts down:
http://www.aa.com/newamerican/newamerican.html
Have at it
http://www.aa.com/newamerican/newamerican.html
Have at it
Jan 17, 2013, 7:51 am
#42
Join Date: Jul 2011
Posts: 2,316
Well on the positive side, at least you can tell they didn't spend a lot of cash during bankruptcy on art and creativity, so I suppose THAT'S a good thing.
Jan 17, 2013, 7:53 am
#43
FlyerTalk Evangelist
Join Date: Nov 2005
Location: Phoenix, AZ
Programs: AA Gold AAdvantage Elite, Rapids Reward
Posts: 38,331
I thought you guys like it? How come? 
Jan 17, 2013, 7:53 am
#44
Join Date: Feb 2010
Location: US
Programs: (PM)AA SPG (Marriott), Hilton
Posts: 1,040
The tail does say "United States" whereas they could have said "American" as in North American, Central American, South American and gone for hemispheric brand appeal.
Jan 17, 2013, 7:54 am
#45
Join Date: May 2005
Location: Cote d'Ivoire
Programs: OW Emerald - HH Diamond
Posts: 3,418
Nice - - you know, I like it. I might be in the minority here, but seeing this now - - it stretches the comfort zone (in terms of what's acceptable, etc). Well done.