[Speculation] Possibility of Lie-Flat Seats on Transcon Routes?
#46
Join Date: Apr 2003
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#47
A FlyerTalk Posting Legend, Moderator, Information Desk, Ambassador, Alaska Airlines
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So my birdies are telling me that the "new" combined First Class service is going to be announced soon, with d-day approaching for the VX family. They're going to have the first A321 "Alaska-ized" bird delivered in the first part of 2019 and they're going to wait to see how things do with the "enhanced" Alaska first seat before they move into upgauging the seats even more. The "new" seat seems to be a step below Copa's long-range 737 F/J seats.
I'd like to see AS raise the bar some in F.... just got off PDX-LAX and turned down the thai chicken salad for the 8th time this month.
I'd like to see AS raise the bar some in F.... just got off PDX-LAX and turned down the thai chicken salad for the 8th time this month.
#48
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#49
Join Date: Oct 1999
Location: New York
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Does anyone know if Alaska has many corporate contracts out from the West Coast, other than Seattle and Portland obviously? I wonder if they are somewhat pressured by their corporate clients about a real business class product on the premium transcontinental routes between LAX/SFO and JFK/BOS/DCA.
As a "returned" AS flyer, of course I will be happy to see Alaska introducing a sub-fleet of real first class on these premium routes. JetBlue is obviously doing well on the LAX-JFK and SFO-JFK market, given that it is rare to see $599 one way fare except on weekends and even the late night departures from East Coast is in the 600-700 range one way now. At the same time, I am not counting on it just because that is not Alaska Airlines' strength. Premium is really not what Alaska does well.
However, Alaska Airlines definitely cannot charge those outrageous $999 one way fare between LAX and JFK after they change those seats from sleeper seats to a recliner seat. They will either have to lower the price of first class significantly.
As of this point, I just want Alaska Airlines to release information about the new service on the former Virgin America planes after April 24, and what will happen to the entertainment system till they complete the reconfiguration? I am hesitant to book any long haul flights on these former Virgin America's routes for now. I actually book more JetBlue flights after April 24, till I find out the new details about the new combined service.
As a "returned" AS flyer, of course I will be happy to see Alaska introducing a sub-fleet of real first class on these premium routes. JetBlue is obviously doing well on the LAX-JFK and SFO-JFK market, given that it is rare to see $599 one way fare except on weekends and even the late night departures from East Coast is in the 600-700 range one way now. At the same time, I am not counting on it just because that is not Alaska Airlines' strength. Premium is really not what Alaska does well.
However, Alaska Airlines definitely cannot charge those outrageous $999 one way fare between LAX and JFK after they change those seats from sleeper seats to a recliner seat. They will either have to lower the price of first class significantly.
As of this point, I just want Alaska Airlines to release information about the new service on the former Virgin America planes after April 24, and what will happen to the entertainment system till they complete the reconfiguration? I am hesitant to book any long haul flights on these former Virgin America's routes for now. I actually book more JetBlue flights after April 24, till I find out the new details about the new combined service.
#50
Join Date: Mar 2014
Posts: 1,684
We don't know how narrowly they might use a sub-fleet, chasing premium $ passengers.
SEA/SFO/LAX to NYC/BOS/DCA? Maybe that could work. (And I do mean DCA, not DCA+IAD+BWI.)
From everywhere on the West Coast to everything east of Chicago? Forget it.
Maybe they're not getting the premiums they expected from 41" seat pitch in F. Maybe B6 Mint (and AA/DL/UA response to it) is killing the traditional VX transcon routes.
SEA/SFO/LAX to NYC/BOS/DCA? Maybe that could work. (And I do mean DCA, not DCA+IAD+BWI.)
From everywhere on the West Coast to everything east of Chicago? Forget it.
Maybe they're not getting the premiums they expected from 41" seat pitch in F. Maybe B6 Mint (and AA/DL/UA response to it) is killing the traditional VX transcon routes.
AS made it's way in Seattle fights and a lot of high margin routes. They kept competitors from expanding into the West coast with the Virgin purchase, but I still don't get how that becomes profitable.
#51
Join Date: Feb 2014
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Does anyone know if Alaska has many corporate contracts out from the West Coast, other than Seattle and Portland obviously? I wonder if they are somewhat pressured by their corporate clients about a real business class product on the premium transcontinental routes between LAX/SFO and JFK/BOS/DCA.
As a "returned" AS flyer, of course I will be happy to see Alaska introducing a sub-fleet of real first class on these premium routes. JetBlue is obviously doing well on the LAX-JFK and SFO-JFK market, given that it is rare to see $599 one way fare except on weekends and even the late night departures from East Coast is in the 600-700 range one way now. At the same time, I am not counting on it just because that is not Alaska Airlines' strength. Premium is really not what Alaska does well.
However, Alaska Airlines definitely cannot charge those outrageous $999 one way fare between LAX and JFK after they change those seats from sleeper seats to a recliner seat. They will either have to lower the price of first class significantly.
As of this point, I just want Alaska Airlines to release information about the new service on the former Virgin America planes after April 24, and what will happen to the entertainment system till they complete the reconfiguration? I am hesitant to book any long haul flights on these former Virgin America's routes for now. I actually book more JetBlue flights after April 24, till I find out the new details about the new combined service.
As a "returned" AS flyer, of course I will be happy to see Alaska introducing a sub-fleet of real first class on these premium routes. JetBlue is obviously doing well on the LAX-JFK and SFO-JFK market, given that it is rare to see $599 one way fare except on weekends and even the late night departures from East Coast is in the 600-700 range one way now. At the same time, I am not counting on it just because that is not Alaska Airlines' strength. Premium is really not what Alaska does well.
However, Alaska Airlines definitely cannot charge those outrageous $999 one way fare between LAX and JFK after they change those seats from sleeper seats to a recliner seat. They will either have to lower the price of first class significantly.
As of this point, I just want Alaska Airlines to release information about the new service on the former Virgin America planes after April 24, and what will happen to the entertainment system till they complete the reconfiguration? I am hesitant to book any long haul flights on these former Virgin America's routes for now. I actually book more JetBlue flights after April 24, till I find out the new details about the new combined service.
While the food in VX F could be wildly loved or hated, the best VX meals were definitely a notch above Mint.
Just IMHO, but I have very very low expectations about AS led VX, now and in the future.
#52
Join Date: Apr 2003
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Not sure if market would change AS minds, but currently for SEA, UA is also flying Lie Flat 757 flights once or twice daily to EWR, along with mixture of 320 and 739's. While UA seem to drop the lie-flat for peak summer travel, it wouldn't surprise me if UA change its strategies. AA on the other hand, is continuing with 738 flights. DL seem to be continuing the flight mixtures of flights, with one flight with lie-flat 752 daily and remaining flights with standard configured 757, 738 or 739 birds. B6 Mint nonstop JFK flights begin April 15, with second flight some time later.
There is definitely a premium market to chase for JFK/SFO or JFK/LAX, but I think most airlines agree, SEA can't pull in high dollars as SFO or LAX.
Jiburi
There is definitely a premium market to chase for JFK/SFO or JFK/LAX, but I think most airlines agree, SEA can't pull in high dollars as SFO or LAX.
Jiburi
#53
Join Date: Jul 2014
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Are lie-flat seats on AS transcon flights inevitable?
Took advantage of the 30% coupon to re-book a bunch of AS flights into F, but wistful that the seats are still only one tiny step above B6 in Y. With basically every other airline competing in the transcon space offering lie-flats in J/F on at least some flights, is it inevitable that AS follows suit? It's like they've taken some weird stubborn stance on this and even downgraded the old Virgin recliners. I genuinely only consider AS when flying to actual Alaska for this very reason and I wonder how many people are in the same boast.
#54
Join Date: Jul 2012
Posts: 500
I disagree with your assertion that AS F seats are "one tiny step above B6 in Y." They are comfortable loungers that were the de facto standard in F for 40 years. Personally I find lie-flat seats on 4-5 hour transcon flights to be gimmicky. The flight times are too short to get any meaningful sleep that a lie flat bed could help with.
#55
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I'm afraid the answer is no, they're not inevitable. And as you've mentioned, their decision to eliminate the VX seats and in fact, create a few F recliner cabin only reinforces that decision. Additionally, with their new AA partnership, there's no need to really keep a competitive F product in the SFO/LAX-NYC markets.
#56
Join Date: Dec 2018
Location: Seattle
Programs: Alaska airlines 100k
Posts: 923
Wont fly red eyes any more. Would rather fly in a day prior and get rested up and be at my best for any domestic business travel transcon. When flying transcon 5 hour flight will typically be doing some work for several hours and thus lying flat is of no added value. When not doing work the other 2-3 hours on the flight prefer to be seated and reclined to watch a movie or eating/drinking, again lying flat is no added value and actually a detriment.
#58
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I guess I should add that with the newer hard products, lie-flat seats go hand in hand with cubicle-like spaces (Mint or Polaris, for example) that are far more conductive to business and a sense of privacy, if lying flat isn't your thing. If someone is telling me they genuinely prefer the AS F seats to Mint.. then I am truly baffled.
#59
Join Date: Apr 1999
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I guess I should add that with the newer hard products, lie-flat seats go hand in hand with cubicle-like spaces (Mint or Polaris, for example) that are far more conductive to business and a sense of privacy, if lying flat isn't your thing. If someone is telling me they genuinely prefer the AS F seats to Mint.. then I am truly baffled.